Clothing and laundry · Metro area · California
Clothing and shoe stores in the Santa Rosa-Petaluma, CA metro area
How the Santa Rosa-Petaluma, CA metro area compares with other metro areas and the U.S. for clothing and shoe stores: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 46 out of 100: Lower middle
Ranked #229 of 387 scored metro areas
#13 of 25 scored metro areas based in California
- Listings
- 309
- 115 chain locations (37%)
- Official establishments
- 167
- −20.8% since 2019
- Household spending a year
- $406.2M
- On clothing, shoes and related services · $2,127 a household
- Spending per listing
- $1.3M
- 3% above the U.S.
- Listings per 10k households
- 16.2
- In line with the U.S.
- Population, 2025
- 486,444
- −0.4% since 2020
See the clothing and shoe stores around any address in the Santa Rosa-Petaluma metro area
The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Santa Rosa-Petaluma metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 309 clothing and shoe stores in the Santa Rosa-Petaluma metro area. Of those, 115 are chain locations, or 37%, against 44% across the U.S. Per 10,000 households, that is 16.2, in line with the U.S. rate of 16.2.
Household spending on clothing, shoes and related services in the Santa Rosa-Petaluma metro area comes to about $406.2M a year: $2,127 per household, 3% above the U.S. average. That is about $1.3M of household spending for each store on map listings, 3% above the U.S. figure of $1.3M. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade.
Official counts show 167 businesses with payroll classed as clothing and shoe stores in the Santa Rosa-Petaluma metro area in 2023, down 20.8% from 2019. That is one for every 1,144 households, against one for every 1,273 across the U.S. Another 243 one-person businesses have no payroll, by official counts. Since fiscal 2022, 5 SBA-backed loans worth $1.5M have gone to businesses classed as clothing and shoe stores in the Santa Rosa-Petaluma metro area.
Population estimates put the population change in the Santa Rosa-Petaluma metro area from 2020 to 2025 at −0.4%, against +3.1% for the U.S. The Santa Rosa-Petaluma metro area scores 46 (lower middle) on the Groundwork market score for clothing and shoe stores, ranking #229 of 387 scored metro areas and #13 of 25 scored metro areas based in California.
How the Santa Rosa-Petaluma metro area compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Santa Rosa-Petaluma metro area | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 16.2 | 18.6 | 16.2 |
| Spending per listing | $1.3M | $1.1M | $1.3M |
| Households per official establishment | 1,144 | 1,121 | 1,273 |
| Official establishment growth, 2019–2023 | −20.8% | −11.1% | −12.2% |
| Population growth, 2020–2025 | −0.4% | −0.4% | +3.1% |
| Spending per household on clothing, shoes and related services | $2,127 | $2,085 | $2,055 |
| Median household income | $104,674 | $99,122 | $80,734 |
| Groundwork market score | 46 | 29 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 167−20.8% over the period
- Employees, 2023
- 2,044
- Annual payroll, 2023
- $49.5M
- One-person businesses, 2023
- 243Businesses with no payroll
- Map listings, September 2026
- 309115 chain locations
- Listings at the U.S. rate for this spending
- 320The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 5
- Amount
- $1.5M
SBA-backed loans to businesses classed as clothing and shoe stores in the Santa Rosa-Petaluma metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Santa Rosa-Petaluma metro area
- Population, 2025 estimate
- 486,444−0.4% since 2020
- Households
- 190,998
- Median age
- 44.0
- Homes lived in by their owners
- 63%
- Vehicles per household
- 2.0
- Land area
- 1,575 sq. mi.
- People per square mile
- 308
- Median household income
- $104,674+29.2% vs. 2015–2019, before inflation
- Average household income
- $142,354
- Median home value
- $815,500
- Jobs located here
- 200,159
- Daytime population
- 465,573Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Santa Rosa-Petaluma metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.
Or open the report at the center of the Santa Rosa-Petaluma metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardClothing and shoe stores across California
Every California market ranked →The highest-scoring metro areas in California for clothing and shoe stores, numbered among those based in California, with the Santa Rosa-Petaluma metro area marked.
Top metro areas in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Stockton-Lodi, CA | 77 | 272 | 11.1 | $1.8M | +5.5% | #27 of 387 |
| 2Yuba City, CA | 75 | 48 | 7.8 | $2.3M | +3.3% | #35 of 387 |
| 3Sacramento-Roseville-Folsom, CA | 73 | 1,031 | 11.7 | $1.7M | +3.2% | #46 of 387 |
| 4Merced, CA | 70 | 77 | 8.9 | $1.8M | +5.1% | #59 of 387 |
| 5San Jose-Sunnyvale-Santa Clara, CA | 60 | 1,022 | 15.0 | $1.8M | −0.6% | #125 of 387 |
| 6Hanford-Corcoran, CA | 56 | 47 | 10.7 | $1.6M | +1.0% | #162 of 387 |
| 7Fresno, CA | 54 | 480 | 13.0 | $1.4M | +3.2% | #180 of 387 |
| 8San Francisco-Oakland-Fremont, CA | 53 | 3,000 | 17.2 | $1.4M | −2.4% | #185 of 387 |
| 9Bakersfield-Delano, CA | 52 | 345 | 12.1 | $1.4M | +2.3% | #191 of 387 |
| 10Vallejo, CA | 51 | 224 | 14.2 | $1.4M | +0.6% | #199 of 387 |
| 13Santa Rosa-Petaluma, CA | 46 | 309 | 16.2 | $1.3M | −0.4% | #229 of 387 |
Other business types in the Santa Rosa-Petaluma metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry44
- Clothing and shoe stores46
- Laundromats53
- Dry cleaners51
Home services
Real estate
Funeral services
Questions
How many clothing and shoe stores are in the Santa Rosa-Petaluma, CA metro area?
The Santa Rosa-Petaluma metro area has 309 clothing and shoe stores on map listings as of September 2026. 115 of them (37%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 167 businesses with payroll classed as clothing and shoe stores in 2023, down 20.8% from 2019. Official counts list 243 one-person businesses without payroll.
How much do households in the Santa Rosa-Petaluma, CA metro area spend on clothing, shoes and related services?
About $406.2M a year, or $2,127 per household. That is 3% above the U.S. average (an index of 103, where 100 is the U.S. average). Spread across the 309 clothing and shoe stores on map listings, it comes to $1.3M per store. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores. It is estimated from the incomes of the 190,998 households in the Santa Rosa-Petaluma metro area and national spending patterns by income.
How does the Santa Rosa-Petaluma, CA metro area compare with the U.S. for clothing and shoe stores?
The Santa Rosa-Petaluma metro area has 16.2 clothing and shoe stores per 10,000 households, in line with the U.S. rate of 16.2. Spending per store is $1.3M, 3% above the U.S. figure of $1.3M. At the national ratio of clothing and shoe stores to household spending, the Santa Rosa-Petaluma metro area would have about 320, against 309 on map listings. There is one business with payroll in the industry for every 1,144 households, against one for every 1,273 across the U.S. The official count fell 20.8% from 2019 to 2023, against −12.2% for the U.S.
How fast is the Santa Rosa-Petaluma, CA metro area growing?
Population estimates put the Santa Rosa-Petaluma metro area at 486,444 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 190,998 households. The median household income in the Santa Rosa-Petaluma metro area is $104,674 a year, 30% above the U.S. median of $80,734. That rose 29.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Santa Rosa-Petaluma metro area scores 46 for clothing and shoe stores (lower middle), #229 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Santa Rosa-Petaluma metro area. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for clothing and shoe stores · All 56 business types in the Santa Rosa-Petaluma metro area
Screening a site or an acquisition in the Santa Rosa-Petaluma metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Santa Rosa-Petaluma metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.