Health care · Metro area · California
Medical and dental practices in the Santa Rosa-Petaluma, CA metro area
The medical and dental practices in the Santa Rosa-Petaluma, CA metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 59 out of 100: Upper middle
Ranked #116 of 387 scored metro areas
#10 of 25 scored metro areas based in California
- Listings
- 1,496
- 101 chain locations (7%)
- Official establishments
- 698
- −1.7% since 2019
- Household spending a year
- $285.7M
- On medical and dental services · $1,496 a household
- Spending per listing
- $191K
- 25% above the U.S.
- Listings per 10k households
- 78.3
- 7% below the U.S.
- Population, 2025
- 486,444
- −0.4% since 2020
See the medical and dental practices around any address in the Santa Rosa-Petaluma metro area
The site report maps the medical and dental practices on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Santa Rosa-Petaluma metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Santa Rosa-Petaluma metro area spend about $285.7M a year on medical and dental services, or $1,496 per household, 16% above the U.S. average. That works out to $191K per practice, 25% above the U.S. figure of $152K.
There are 1,496 medical and dental practices on map listings in the Santa Rosa-Petaluma metro area as of September 2026. 101 of them (7%) are chain locations, against 11% across the U.S. Per 10,000 households, that is 78.3, 7% below the U.S. rate of 84.5.
In 2023, official counts showed 698 businesses with payroll in the Santa Rosa-Petaluma metro area classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers, down 1.7% from 2019. That is one for every 274 households, against one for every 270 across the U.S. Official counts list 443 one-person businesses without payroll. Since fiscal 2022, 12 SBA-backed loans worth $12.6M have gone to businesses classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in the Santa Rosa-Petaluma metro area.
Population estimates show the Santa Rosa-Petaluma metro area declined 0.4% from 2020 to 2025, against +3.1% for the U.S. For medical and dental practices, the Santa Rosa-Petaluma metro area has a Groundwork market score of 59 (upper middle): #116 of 387 scored metro areas and #10 of 25 scored metro areas based in California.
How the Santa Rosa-Petaluma metro area compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the medical and dental practices counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Santa Rosa-Petaluma metro area | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 78.3 | 88.3 | 84.5 |
| Spending per listing | $191K | $166K | $152K |
| Households per official establishment | 274 | 199 | 270 |
| Official establishment growth, 2019–2023 | −1.7% | +2.6% | +1.5% |
| Population growth, 2020–2025 | −0.4% | −0.4% | +3.1% |
| Spending per household on medical and dental services | $1,496 | $1,464 | $1,288 |
| Median household income | $104,674 | $99,122 | $80,734 |
| Groundwork market score | 59 | 43 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 698−1.7% over the period
- Employees, 2023
- 5,754
- Annual payroll, 2023
- $518.2M
- One-person businesses, 2023
- 443Businesses with no payroll
- Map listings, September 2026
- 1,496101 chain locations
- Listings at the U.S. rate for this spending
- 1,873The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 12
- Amount
- $12.6M
SBA-backed loans to businesses classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in the Santa Rosa-Petaluma metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Santa Rosa-Petaluma metro area
- Population, 2025 estimate
- 486,444−0.4% since 2020
- Households
- 190,998
- Median age
- 44.0
- Homes lived in by their owners
- 63%
- Vehicles per household
- 2.0
- Land area
- 1,575 sq. mi.
- People per square mile
- 308
- Median household income
- $104,674+29.2% vs. 2015–2019, before inflation
- Average household income
- $142,354
- Median home value
- $815,500
- Jobs located here
- 200,159
- Daytime population
- 465,573Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Santa Rosa-Petaluma metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the medical and dental practices on map listings by name and distance.
Or open the report at the center of the Santa Rosa-Petaluma metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardDoctors, dentists and clinics across California
Every California market ranked →The highest-scoring metro areas in California for medical and dental practices, numbered among those based in California, with the Santa Rosa-Petaluma metro area marked.
Top metro areas in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Stockton-Lodi, CA | 78 | 1,341 | 54.7 | $253K | +5.5% | #20 of 387 |
| 2Vallejo, CA | 76 | 841 | 53.4 | $271K | +0.6% | #28 of 387 |
| 3Yuba City, CA | 74 | 369 | 59.6 | $214K | +3.3% | #34 of 387 |
| 4Merced, CA | 73 | 383 | 44.5 | $264K | +5.1% | #37 of 387 |
| 5Sacramento-Roseville-Folsom, CA | 68 | 6,153 | 69.8 | $205K | +3.2% | #63 of 387 |
| 6El Centro, CA | 63 | 266 | 53.6 | $208K | +1.1% | #90 of 387 |
| 7Bakersfield-Delano, CA | 62 | 1,798 | 63.1 | $194K | +2.3% | #100 of 387 |
| 8Riverside-San Bernardino-Ontario, CA | 60 | 10,360 | 71.4 | $191K | +3.5% | #110 of 387 |
| 9Visalia, CA | 59 | 781 | 54.5 | $224K | +2.4% | #115 of 387 |
| 10Santa Rosa-Petaluma, CA | 59 | 1,496 | 78.3 | $191K | −0.4% | #116 of 387 |
Other business types in the Santa Rosa-Petaluma metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
- Doctors, dentists and clinics59
- Dentists and orthodontists33
- Primary care and pediatrics65
- Urgent care and walk-in clinics65
- Chiropractors52
- Physical therapy72
- Optometrists and eye care77
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many medical and dental practices are in the Santa Rosa-Petaluma, CA metro area?
As of September 2026, map listings count 1,496 medical and dental practices in the Santa Rosa-Petaluma metro area. 101 of them (7%) are chain locations. The listings count every outpatient clinic and practice, and urgent care. Official counts show 698 businesses with payroll classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in 2023, down 1.7% from 2019. Official counts also show 443 one-person businesses without payroll.
How much do households in the Santa Rosa-Petaluma, CA metro area spend on medical and dental services?
About $285.7M a year, or $1,496 per household. That is 16% above the U.S. average (an index of 116, where 100 is the U.S. average). Spread across the 1,496 medical and dental practices on map listings, it comes to $191K per practice. It is estimated from the incomes of the 190,998 households in the Santa Rosa-Petaluma metro area and national spending patterns by income.
How does the Santa Rosa-Petaluma, CA metro area compare with the U.S. for medical and dental practices?
The Santa Rosa-Petaluma metro area has 78.3 medical and dental practices per 10,000 households, 7% below the U.S. rate of 84.5. Spending per practice is $191K, 25% above the U.S. figure of $152K. At the U.S. ratio of medical and dental practices to household spending, the Santa Rosa-Petaluma metro area would have about 1,873, against 1,496 on map listings. There is one business with payroll in the industry for every 274 households, against one for every 270 across the U.S. The official count fell 1.7% from 2019 to 2023, against +1.5% for the U.S.
How fast is the Santa Rosa-Petaluma, CA metro area growing?
Population estimates put the Santa Rosa-Petaluma metro area at 486,444 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 190,998 households. The median household income in the Santa Rosa-Petaluma metro area is $104,674 a year, 30% above the U.S. median of $80,734. That rose 29.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Santa Rosa-Petaluma metro area scores 59 for medical and dental practices (upper middle), #116 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Santa Rosa-Petaluma metro area. It maps the medical and dental practices on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for medical and dental practices · All 56 business types in the Santa Rosa-Petaluma metro area
Screening a site or an acquisition in the Santa Rosa-Petaluma metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Santa Rosa-Petaluma metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.