Auto · Metro area · California
Collision repair and body shops in the Santa Rosa-Petaluma, CA metro area
How the Santa Rosa-Petaluma, CA metro area compares with other metro areas and the U.S. for collision repair and body shops: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 45 out of 100: Lower middle
Ranked #231 of 381 scored metro areas
#18 of 25 scored metro areas based in California
- Listings
- 65
- 14 chain locations (22%)
- Official establishments
- 67
- 0.0% since 2019
- Household spending a year
- $225.8M
- On vehicle maintenance and repairs · $1,182 a household
- Spending per listing
- $3.5M
- 13% above the U.S.
- Listings per 10k households
- 3.4
- 10% above the U.S.
- Population, 2025
- 486,444
- −0.4% since 2020
See the collision repair and body shops around any address in the Santa Rosa-Petaluma metro area
The site report maps the collision repair and body shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Santa Rosa-Petaluma metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 65 collision repair and body shops in the Santa Rosa-Petaluma metro area. Of those, 14 are chain locations, or 22%, against 14% across the U.S. Per 10,000 households, that is 3.4, 10% above the U.S. rate of 3.1.
At $1,182 per household (23% above the U.S. average), households in the Santa Rosa-Petaluma metro area spend about $225.8M a year on vehicle maintenance and repairs. That is about $3.5M of household spending for each shop on map listings, 13% above the U.S. figure of $3.1M. That spending covers all vehicle maintenance and repairs, which collision repair and body shops share with other businesses in the trade.
Official counts show 67 businesses with payroll classed as automotive body, paint and interior repair in the Santa Rosa-Petaluma metro area in 2023, unchanged from 2019. That is one for every 2,851 households, against one for every 3,689 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $1.4M have gone to businesses classed as automotive body, paint and interior repair in the Santa Rosa-Petaluma metro area.
Between 2020 and 2025, the population of the Santa Rosa-Petaluma metro area declined 0.4%, against +3.1% for the U.S. The Santa Rosa-Petaluma metro area scores 45 (lower middle) on the Groundwork market score for collision repair and body shops, ranking #231 of 381 scored metro areas and #18 of 25 scored metro areas based in California.
How the Santa Rosa-Petaluma metro area compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the collision repair and body shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Santa Rosa-Petaluma metro area | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.4 | 3.8 | 3.1 |
| Spending per listing | $3.5M | $2.9M | $3.1M |
| Households per official establishment | 2,851 | 3,272 | 3,689 |
| Official establishment growth, 2019–2023 | 0.0% | −1.0% | −0.8% |
| Population growth, 2020–2025 | −0.4% | −0.4% | +3.1% |
| Spending per household on vehicle maintenance and repairs | $1,182 | $1,122 | $958 |
| Median household income | $104,674 | $99,122 | $80,734 |
| Groundwork market score | 45 | 37 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 670.0% over the period
- Employees, 2023
- 634
- Annual payroll, 2023
- $40.4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 6514 chain locations
- Listings at the U.S. rate for this spending
- 73The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $1.4M
SBA-backed loans to businesses classed as automotive body, paint and interior repair in the Santa Rosa-Petaluma metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Santa Rosa-Petaluma metro area
- Population, 2025 estimate
- 486,444−0.4% since 2020
- Households
- 190,998
- Median age
- 44.0
- Homes lived in by their owners
- 63%
- Vehicles per household
- 2.0
- Land area
- 1,575 sq. mi.
- People per square mile
- 308
- Median household income
- $104,674+29.2% vs. 2015–2019, before inflation
- Average household income
- $142,354
- Median home value
- $815,500
- Jobs located here
- 200,159
- Daytime population
- 465,573Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Santa Rosa-Petaluma metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the collision repair and body shops on map listings by name and distance.
Or open the report at the center of the Santa Rosa-Petaluma metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardCollision repair and body shops across California
Every California market ranked →The highest-scoring metro areas in California for collision repair and body shops, numbered among those based in California, with the Santa Rosa-Petaluma metro area marked.
Top metro areas in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Merced, CA | 87 | 21 | 2.4 | $4.5M | +5.1% | #1 of 381 |
| 2Visalia, CA | 79 | 36 | 2.5 | $4.6M | +2.4% | #13 of 381 |
| 3Yuba City, CA | 70 | 21 | 3.4 | $3.4M | +3.3% | #62 of 381 |
| 4Stockton-Lodi, CA | 67 | 81 | 3.3 | $3.7M | +5.5% | #81 of 381 |
| 5Napa, CA | 65 | 12 | 2.4 | $5M | −3.3% | #91 of 381 |
| 6Chico, CA | 62 | 18 | 2.2 | $4.8M | −0.5% | #110 of 381 |
| 7Hanford-Corcoran, CA | 62 | 10 | 2.3 | $4.8M | +1.0% | #111 of 381 |
| 8San Diego-Chula Vista-Carlsbad, CA | 59 | 334 | 2.9 | $4M | −0.6% | #135 of 381 |
| 9San Luis Obispo-Paso Robles, CA | 58 | 30 | 2.7 | $4.4M | 0.0% | #144 of 381 |
| 10Fresno, CA | 57 | 119 | 3.2 | $3.4M | +3.2% | #155 of 381 |
| 18Santa Rosa-Petaluma, CA | 45 | 65 | 3.4 | $3.5M | −0.4% | #231 of 381 |
Other business types in the Santa Rosa-Petaluma metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
- Auto repair and car care59
- Auto repair shops57
- Collision repair and body shops45
- Car washes and detailing71
- Tire shops61
- Oil change and quick lube72
- Gas stations73
- Insurance agencies53
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many collision repair and body shops are in the Santa Rosa-Petaluma, CA metro area?
The Santa Rosa-Petaluma metro area has 65 collision repair and body shops on map listings as of September 2026. 14 of them (22%) are chain locations. The listings count collision repair and auto body shops. Official counts show 67 businesses with payroll classed as automotive body, paint and interior repair in 2023, unchanged from 2019.
How much do households in the Santa Rosa-Petaluma, CA metro area spend on vehicle maintenance and repairs?
About $225.8M a year, or $1,182 per household. That is 23% above the U.S. average (an index of 123, where 100 is the U.S. average). Spread across the 65 collision repair and body shops on map listings, it comes to $3.5M per shop. The spending figure covers all vehicle maintenance and repairs, not only collision repair and body shops. It is estimated from the incomes of the 190,998 households in the Santa Rosa-Petaluma metro area and national spending patterns by income.
How does the Santa Rosa-Petaluma, CA metro area compare with the U.S. for collision repair and body shops?
The Santa Rosa-Petaluma metro area has 3.4 collision repair and body shops per 10,000 households, 10% above the U.S. rate of 3.1. Spending per shop is $3.5M, 13% above the U.S. figure of $3.1M. At the national ratio of collision repair and body shops to household spending, the Santa Rosa-Petaluma metro area would have about 73, against 65 on map listings. There is one business with payroll in the industry for every 2,851 households, against one for every 3,689 across the U.S. The official count held level from 2019 to 2023, against −0.8% for the U.S.
How fast is the Santa Rosa-Petaluma, CA metro area growing?
Population estimates put the Santa Rosa-Petaluma metro area at 486,444 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 190,998 households. The median household income in the Santa Rosa-Petaluma metro area is $104,674 a year, 30% above the U.S. median of $80,734. That rose 29.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Santa Rosa-Petaluma metro area scores 45 for collision repair and body shops (lower middle), #231 of 381 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Santa Rosa-Petaluma metro area. It maps the collision repair and body shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for collision repair and body shops · All 56 business types in the Santa Rosa-Petaluma metro area
Screening a site or an acquisition in the Santa Rosa-Petaluma metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Santa Rosa-Petaluma metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.