Beauty and personal care · Metro area · California
Nail salons in the Santa Rosa-Petaluma, CA metro area
The nail salons in the Santa Rosa-Petaluma, CA metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 40 out of 100: Lower middle
Ranked #292 of 387 scored metro areas
#18 of 25 scored metro areas based in California
- Listings
- 130
- 47 chain locations (36%)
- Official establishments
- 84
- +9.1% since 2019
- Household spending a year
- $224.8M
- On personal care products and services · $1,177 a household
- Spending per listing
- $1.7M
- 3% above the U.S.
- Listings per 10k households
- 6.8
- 13% above the U.S.
- Population, 2025
- 486,444
- −0.4% since 2020
See the nail salons around any address in the Santa Rosa-Petaluma metro area
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Santa Rosa-Petaluma metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for nail salons in the Santa Rosa-Petaluma metro area is 40 (lower middle), #292 of 387 scored metro areas and #18 of 25 scored metro areas based in California. That puts it in the bottom quarter of metro areas.
Map listings as of September 2026 show 130 nail salons in the Santa Rosa-Petaluma metro area. Chain locations make up 36% of them, against 27% across the U.S. That comes to 6.8 for every 10,000 households, 13% above the U.S. rate of 6.0.
Household spending on personal care products and services in the Santa Rosa-Petaluma metro area comes to about $224.8M a year: $1,177 per household, 17% above the U.S. average. That works out to $1.7M per salon, 3% above the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
In 2023, official counts showed 84 businesses with payroll in the Santa Rosa-Petaluma metro area classed as nail salons, up 9.1% from 2019. That is one for every 2,274 households, against one for every 3,754 across the U.S. Population estimates put the population change in the Santa Rosa-Petaluma metro area from 2020 to 2025 at −0.4%, against +3.1% for the U.S.
How the Santa Rosa-Petaluma metro area compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Santa Rosa-Petaluma metro area | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.8 | 6.9 | 6.0 |
| Spending per listing | $1.7M | $1.7M | $1.7M |
| Households per official establishment | 2,274 | 2,007 | 3,754 |
| Official establishment growth, 2019–2023 | +9.1% | +27.0% | +23.2% |
| Population growth, 2020–2025 | −0.4% | −0.4% | +3.1% |
| Spending per household on personal care products and services | $1,177 | $1,149 | $1,005 |
| Median household income | $104,674 | $99,122 | $80,734 |
| Groundwork market score | 40 | 34 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 84+9.1% over the period
- Employees, 2023
- 295
- Annual payroll, 2023
- $7.8M
- One-person businesses, 2023
- 135Businesses with no payroll
- Map listings, September 2026
- 13047 chain locations
- Listings at the U.S. rate for this spending
- 135The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in the Santa Rosa-Petaluma metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Santa Rosa-Petaluma metro area
- Population, 2025 estimate
- 486,444−0.4% since 2020
- Households
- 190,998
- Median age
- 44.0
- Homes lived in by their owners
- 63%
- Vehicles per household
- 2.0
- Land area
- 1,575 sq. mi.
- People per square mile
- 308
- Median household income
- $104,674+29.2% vs. 2015–2019, before inflation
- Average household income
- $142,354
- Median home value
- $815,500
- Jobs located here
- 200,159
- Daytime population
- 465,573Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Santa Rosa-Petaluma metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of the Santa Rosa-Petaluma metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across California
Every California market ranked →The highest-scoring metro areas in California for nail salons, numbered among those based in California, with the Santa Rosa-Petaluma metro area marked.
Top metro areas in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Merced, CA | 67 | 33 | 3.8 | $2.4M | +5.1% | #58 of 387 |
| 2Santa Cruz-Watsonville, CA | 61 | 35 | 3.6 | $3.4M | −4.7% | #87 of 387 |
| 3El Centro, CA | 59 | 19 | 3.8 | $2.3M | +1.1% | #106 of 387 |
| 4Visalia, CA | 58 | 57 | 4.0 | $2.4M | +2.4% | #115 of 387 |
| 5Yuba City, CA | 57 | 28 | 4.5 | $2.2M | +3.3% | #127 of 387 |
| 6San Jose-Sunnyvale-Santa Clara, CA | 50 | 435 | 6.4 | $2.2M | −0.6% | #190 of 387 |
| 7San Luis Obispo-Paso Robles, CA | 48 | 63 | 5.8 | $1.9M | 0.0% | #205 of 387 |
| 8Stockton-Lodi, CA | 48 | 168 | 6.9 | $1.6M | +5.5% | #209 of 387 |
| 9Fresno, CA | 45 | 200 | 5.4 | $1.8M | +3.2% | #238 of 387 |
| 10Bakersfield-Delano, CA | 44 | 142 | 5.0 | $1.9M | +2.3% | #244 of 387 |
| 18Santa Rosa-Petaluma, CA | 40 | 130 | 6.8 | $1.7M | −0.4% | #292 of 387 |
Other business types in the Santa Rosa-Petaluma metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas44
- Hair salons48
- Barbershops80
- Nail salons40
- Spas and skin care44
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in the Santa Rosa-Petaluma, CA metro area?
There are 130 nail salons on map listings in the Santa Rosa-Petaluma metro area as of September 2026. 47 of them (36%) are chain locations. The listings count nail salons. Official counts show 84 businesses with payroll classed as nail salons in 2023, up 9.1% from 2019. Another 135 one-person businesses have no payroll, by official counts.
How much do households in the Santa Rosa-Petaluma, CA metro area spend on personal care products and services?
About $224.8M a year, or $1,177 per household. That is 17% above the U.S. average (an index of 117, where 100 is the U.S. average). Spread across the 130 nail salons on map listings, it comes to $1.7M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 190,998 households in the Santa Rosa-Petaluma metro area and national spending patterns by income.
How does the Santa Rosa-Petaluma, CA metro area compare with the U.S. for nail salons?
The Santa Rosa-Petaluma metro area has 6.8 nail salons per 10,000 households, 13% above the U.S. rate of 6.0. Spending per salon is $1.7M, 3% above the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, the Santa Rosa-Petaluma metro area would have about 135, against 130 on map listings. There is one business with payroll in the industry for every 2,274 households, against one for every 3,754 across the U.S. The official count rose 9.1% from 2019 to 2023, against +23.2% for the U.S.
How fast is the Santa Rosa-Petaluma, CA metro area growing?
Population estimates put the Santa Rosa-Petaluma metro area at 486,444 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 190,998 households. The median household income in the Santa Rosa-Petaluma metro area is $104,674 a year, 30% above the U.S. median of $80,734. That rose 29.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Santa Rosa-Petaluma metro area scores 40 for nail salons (lower middle), #292 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Santa Rosa-Petaluma metro area. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in the Santa Rosa-Petaluma metro area
Screening a site or an acquisition in the Santa Rosa-Petaluma metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Santa Rosa-Petaluma metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.