Groundwork

Real estate · County · Oklahoma

Real estate agents and brokers in Kay County, OK

Competitor counts, household spending and official business counts for real estate agents and brokers in Kay County, OK, set against other counties and the U.S.

Groundwork market score · out of 100

Score 43 out of 100: Lower middle

Ranked #1,413 of 2,176 scored counties
#33 of 54 scored counties in Oklahoma

Listings
33
0 chain locations (0%)
Official establishments
10
Businesses with payroll, 2023
Household spending a year
$229.9M
On rent and homeowner costs · $13,705 a household
Housing spending per listing (U.S. = 100)
128
28% above the U.S.
Listings per 10k households
19.7
36% below the U.S.
Population, 2025
43,490
−0.3% since 2020

See the real estate agents and brokers around any address in Kay County

The site report maps the real estate agents and brokers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Kay County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $13,705 per household (18% below the U.S. average), households in Kay County spend about $229.9M a year on rent and homeowner costs. Housing spending per office is 28% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in.

Kay County has 33 real estate agents and brokers on map listings as of September 2026. None of them are chain locations, against 4% across the U.S. That is 19.7 per 10,000 households, 36% below the U.S. rate of 30.6.

In 2023, official counts showed 10 businesses with payroll in Kay County classed as offices of real estate agents and brokers. That is one for every 1,678 households, against one for every 788 across the U.S.

Population estimates put the population change in Kay County from 2020 to 2025 at −0.3%, against +3.1% for the U.S. For real estate agents and brokers, Kay County has a Groundwork market score of 43 (lower middle): #1,413 of 2,176 scored counties and #33 of 54 scored counties in Oklahoma.

How Kay County compares

The same measures for Oklahoma and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.

Real estate agents and brokers in Kay County, OK compared with Oklahoma and the U.S.
MeasureKay CountyOklahomaU.S.
Listings per 10k households19.726.030.6
Housing spending per listing (U.S. = 100)128101100
Households per official establishment1,678968788
Official establishment growth, 2019–2023n/a+28.9%+20.1%
Population growth, 2020–2025−0.3%+4.0%+3.1%
Spending per household on rent and homeowner costs$13,705$14,392$16,661
Median household income$58,423$65,039$80,734
Groundwork market score4351

Official counts and lending

Businesses

Official establishments, 2019 to 2023
8 → 10
Employees, 2023
10
Annual payroll, 2023
$265K
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
330 chain locations
Listings at the U.S. rate for this spending
42The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as offices of real estate agents and brokers in Kay County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Kay County

Population, 2025 estimate
43,490−0.3% since 2020
Households
16,776
Median age
39.1
Homes lived in by their owners
69%
Vehicles per household
1.9
Land area
920 sq. mi.
People per square mile
47
Median household income
$58,423+24.8% vs. 2015–2019, before inflation
Average household income
$77,308
Median home value
$124,700
Jobs located here
15,500
Daytime population
42,294Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Kay County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate agents and brokers on map listings by name and distance.

Or open the report at the center of Kay County. Signed out, you see a blurred preview; on an account, each report is one action.

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Real estate agents and brokers across Oklahoma

Every Oklahoma market ranked →

The highest-scoring counties in Oklahoma for real estate agents and brokers, numbered among those based in Oklahoma, with Kay County marked.

Top counties in Oklahoma

Counties in Oklahoma ranked for real estate agents and brokers by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1Logan County, OK731810.1290+11.5%#123 of 2,176
2Wagoner County, OK733410.8259+14.6%#126 of 2,176
3Stephens County, OK72169.1281+3.4%#151 of 2,176
4Lincoln County, OK711511.4223+5.3%#181 of 2,176
5Pawnee County, OK7058.2307+3.1%#205 of 2,176
6Grady County, OK693014.5189+7.7%#247 of 2,176
7Creek County, OK683111.0235+4.4%#271 of 2,176
8Osage County, OK662212.7207+2.2%#329 of 2,176
9Kingfisher County, OK64915.8170+4.1%#397 of 2,176
10Rogers County, OK634612.5226+7.1%#416 of 2,176
33Kay County, OK433319.7128−0.3%#1,413 of 2,176

Other business types in Kay County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many real estate agents and brokers are in Kay County, OK?

Map listings as of September 2026 show 33 real estate agents and brokers in Kay County. None of them are chain locations. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 10 businesses with payroll classed as offices of real estate agents and brokers in 2023.

How much do households in Kay County, OK spend on rent and homeowner costs?

About $229.9M a year, or $13,705 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). For the 33 real estate agents and brokers on map listings, housing spending per office is 28% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in. It is estimated from the incomes of the 16,776 households in Kay County and national spending patterns by income.

How does Kay County, OK compare with the U.S. for real estate agents and brokers?

Kay County has 19.7 real estate agents and brokers per 10,000 households, 36% below the U.S. rate of 30.6. The index of housing spending per office is 128, where 100 is the U.S. At the U.S. ratio of real estate agents and brokers to household spending, Kay County would have about 42, against 33 on map listings. There is one business with payroll in the industry for every 1,678 households, against one for every 788 across the U.S.

How fast is Kay County, OK growing?

Population estimates put Kay County at 43,490 people in 2025, down 0.3% since 2020, against +3.1% for the U.S. It has 16,776 households. Median household income in Kay County is $58,423, 28% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.8%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Kay County scores 43 for real estate agents and brokers (lower middle), #1,413 of 2,176 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Kay County. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for real estate agents and brokers · All 56 business types in Kay County

Screening a site or an acquisition in Kay County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Kay County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.