Fitness and classes · Small-town market · Oklahoma
Martial arts and dance studios in the Altus, OK area
The martial arts and dance studios in the Altus, OK area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 18 out of 100: Low
Ranked #363 of 378 scored small-town markets
#9 of 11 scored small-town markets based in Oklahoma
- Listings
- 7
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $5.9M
- On memberships, classes and admissions · $601 a household
- Spending per listing
- $840K
- 58% below the U.S.
- Listings per 10k households
- 7.2
- 47% above the U.S.
- Population, 2025
- 24,764
- +0.1% since 2020
See the martial arts and dance studios around any address in the Altus area
The site report maps the martial arts and dance studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Altus area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For martial arts and dance studios, the Altus area has a Groundwork market score of 18 (low): #363 of 378 scored small-town markets and #9 of 11 scored small-town markets based in Oklahoma. That puts it in the bottom quarter of small-town markets.
At $601 per household (39% below the U.S. average), households in the Altus area spend about $5.9M a year on memberships, classes and admissions. That works out to $840K per studio, 58% below the U.S. figure of $2M. The spending figure covers all memberships, classes and admissions, not only martial arts and dance studios.
The Altus area has 7 martial arts and dance studios on map listings as of September 2026. None of them are chain locations, against 7% across the U.S. Per 10,000 households, that is 7.2, 47% above the U.S. rate of 4.9.
Official counts don’t publish a figure for sports, recreation and fine arts instruction in the Altus area, since they leave out counts under 3. Population estimates show the Altus area grew 0.1% from 2020 to 2025, slower than the U.S. (+3.1%).
How the Altus area compares
The same measures for Oklahoma and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the martial arts and dance studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Altus area | Oklahoma | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.2 | 4.5 | 4.9 |
| Spending per listing | $840K | $1.5M | $2M |
| Households per official establishment | n/a | 5,225 | 3,473 |
| Official establishment growth, 2019–2023 | n/a | +14.1% | +11.1% |
| Population growth, 2020–2025 | +0.1% | +4.0% | +3.1% |
| Spending per household on memberships, classes and admissions | $601 | $649 | $983 |
| Median household income | $62,799 | $65,039 | $80,734 |
| Groundwork market score | 18 | 39 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 70 chain locations
- Listings at the U.S. rate for this spending
- 3The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as sports, recreation and fine arts instruction in the Altus area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Altus area
- Population, 2025 estimate
- 24,764+0.1% since 2020
- Households
- 9,775
- Median age
- 37.4
- Homes lived in by their owners
- 59%
- Vehicles per household
- 1.9
- Land area
- 803 sq. mi.
- People per square mile
- 31
- Median household income
- $62,799+26.4% vs. 2015–2019, before inflation
- Average household income
- $80,958
- Median home value
- $158,400
- Jobs located here
- 8,018
- Daytime population
- 24,259Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Altus area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the martial arts and dance studios on map listings by name and distance.
Or open the report at the center of the Altus area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardMartial arts and dance studios across Oklahoma
Every Oklahoma market ranked →The highest-scoring small-town markets in Oklahoma for martial arts and dance studios, numbered among those based in Oklahoma, with the Altus area marked.
Top small-town markets in Oklahoma
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Shawnee, OK | 61 | 7 | 2.6 | $2.2M | +3.5% | #109 of 378 |
| 2Duncan, OK | 42 | 7 | 4.0 | $1.5M | +3.4% | #247 of 378 |
| 3Stillwater, OK | 39 | 20 | 6.1 | $905K | +2.8% | #268 of 378 |
| 4Bartlesville, OK | 38 | 11 | 5.2 | $1.2M | +2.7% | #275 of 378 |
| 5Ada, OK | 27 | 7 | 4.6 | $1.3M | +1.2% | #338 of 378 |
| 6Tahlequah, OK | 26 | 14 | 7.5 | $714K | +4.5% | #345 of 378 |
| 7Ardmore, OK | 25 | 11 | 5.8 | $1M | +1.8% | #349 of 378 |
| 8Ponca City, OK | 20 | 8 | 4.8 | $1.2M | −0.3% | #360 of 378 |
| 9Altus, OK | 18 | 7 | 7.2 | $840K | +0.1% | #363 of 378 |
| 10McAlester, OK | 11 | 10 | 5.6 | $952K | −1.1% | #370 of 378 |
Other business types in the Altus area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes28
- Gyms23
- Yoga, Pilates and fitness studios
- Martial arts and dance studios18
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many martial arts and dance studios are in the Altus, OK area?
Map listings as of September 2026 show 7 martial arts and dance studios in the Altus area. None of them are chain locations. The listings count martial arts and dance studios. No official count is published for sports, recreation and fine arts instruction in the Altus area: counts under 3 are left out.
How much do households in the Altus, OK area spend on memberships, classes and admissions?
About $5.9M a year, or $601 per household. That is 39% below the U.S. average (an index of 61, where 100 is the U.S. average). Spread across the 7 martial arts and dance studios on map listings, it comes to $840K per studio. That spending covers all memberships, classes and admissions, which martial arts and dance studios share with other businesses in the trade. It is estimated from the incomes of the 9,775 households in the Altus area and national spending patterns by income.
How does the Altus, OK area compare with the U.S. for martial arts and dance studios?
The Altus area has 7.2 martial arts and dance studios per 10,000 households, 47% above the U.S. rate of 4.9. Spending per studio is $840K, 58% below the U.S. figure of $2M. At the U.S. ratio of martial arts and dance studios to household spending, the Altus area would have about 3, against 7 on map listings.
How fast is the Altus, OK area growing?
Population estimates put the Altus area at 24,764 people in 2025, up 0.1% since 2020, slower than the U.S. (+3.1%). It has 9,775 households. The median household income in the Altus area is $62,799 a year, 22% below the U.S. median of $80,734. That rose 26.4% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Altus area scores 18 for martial arts and dance studios (low), #363 of 378 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Altus area. It maps the martial arts and dance studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for martial arts and dance studios · All 56 business types in the Altus area
Screening a site or an acquisition in the Altus area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Altus area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.