Small-town market profile · Ohio
Wapakoneta, OH area market data
Population, household spending and competition for 56 business types in the Wapakoneta area, each scored against other small-town markets.
- Population, 2025
- 45,909
- −1.2% since 2020
- Households
- 18,940
- Median household income
- $78,660
- +22.8% vs. 2015–2019, before inflation
- Median home value
- $189,800
- Jobs located here
- 21,728
- Highest market score
- 78
- Dentists and orthodontists, #32 of 526 scored small-town markets
A site report maps the competitors on map listings around any address in the Wapakoneta area by name and distance, and the households and spending within reach. Or open the report at the center of the Wapakoneta area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 45,909 people live in the Wapakoneta area, in 18,940 households. Population estimates put the population change in the Wapakoneta area from 2020 to 2025 at −1.2%, against +3.1% for the U.S. The median household income in the Wapakoneta area is $78,660 a year, 3% below the U.S. median of $80,734. That rose 22.8% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Wapakoneta area spend the most on vehicle maintenance and repairs (an index of 128, where 100 is the U.S. average) and the least on child care and other personal services (68).
The highest Groundwork market scores in the Wapakoneta area are for dentists and orthodontists (78), sit-down restaurants (77) and car washes and detailers (76). The Wapakoneta area ranks #32 of 526 scored small-town markets for dentists and orthodontists.
The Wapakoneta area is made up of one county, Auglaize County. For its number of households, the Wapakoneta area has the most map listings, relative to the U.S., for funeral homes (3 times the U.S. rate) and the fewest for dentists and orthodontists (56% below the U.S. rate).
All 56 business types in the Wapakoneta area
Highest Groundwork market score first. Each score compares the Wapakoneta area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Dentists and orthodontists | 78 | #32 of 526 | 11 | 5.8 | $2.4M | 247 | 9 |
| Sit-down restaurants | 77 | #29 of 538 | 75 | 39.6 | $984K | 148 | 25 |
| Car washes and detailing | 76 | #33 of 441 | 6 | 3.2 | $3.9M | 154 | Under 3 |
| Grocery stores | 75 | #41 of 506 | 8 | 4.2 | $14.4M | 155 | 6 |
| Nail salons | 74 | #30 of 387 | 5 | 2.6 | $3.8M | 226 | Under 3 |
| Convenience stores | 74 | #57 of 529 | 14 | 7.4 | $8.2M | 105 | 3 |
| Gas stations | 71 | #67 of 536 | 25 | 13.2 | $2.4M | 99 | 19 |
| HVAC and plumbing | 70 | #55 of 476 | 10 | 5.3 | $5.1M | 108 | 8 |
| Tire shops | 70 | #76 of 431 | 6 | 3.2 | $3.9M | 155 | 4 |
| Auto repair and car care | 69 | #86 of 538 | 73 | 38.5 | $319K | 119 | 29 |
| Grocery and convenience stores | 69 | #89 of 538 | 37 | 19.5 | $3.1M | 92 | 9 |
| Auto repair shops | 68 | #85 of 538 | 39 | 20.6 | $596K | 134 | 22 |
| Primary care and pediatrics | 67 | #95 of 458 | 8 | 4.2 | $3.3M | 188 | 23 |
| Restaurants and cafes | 67 | #101 of 538 | 162 | 85.5 | $456K | 123 | 77 |
| Barbershops | 66 | #95 of 377 | 7 | 3.7 | $2.7M | 143 | Under 3 |
| Home repair trades | 64 | #106 of 526 | 21 | 11.1 | $2.4M | 101 | 20 |
| Pet businesses | 61 | #132 of 527 | 17 | 9.0 | $943K | 107 | 10 |
| Real estate agents and brokers | 59 | #146 of 533 | 28 | 14.8 | Index only | 174 | 7 |
| Coffee shops and cafes | 59 | #166 of 529 | 11 | 5.8 | $6.7M | 181 | 15 |
| Clothing, shoes and laundry | 59 | #189 of 536 | 26 | 13.7 | $1.4M | 162 | 15 |
| Child care and preschools | 58 | #167 of 454 | 8 | 4.2 | $933K | 93 | 8 |
| Doctors, dentists and clinics | 57 | #202 of 538 | 116 | 61.2 | $231K | 151 | 61 |
| Clothing and shoe stores | 57 | #209 of 536 | 19 | 10.0 | $2M | 153 | 15 |
| Fast food and sandwich shops | 57 | #212 of 537 | 24 | 12.7 | $3.1M | 101 | 37 |
| Martial arts and dance studios | 54 | #157 of 378 | 9 | 4.8 | $1.8M | 91 | 3 |
| Physical therapy | 52 | #192 of 400 | 10 | 5.3 | $2.7M | 111 | 8 |
| Veterinarians | 52 | #193 of 398 | 8 | 4.2 | $2M | 74 | 6 |
| Real estate | 52 | #241 of 536 | 36 | 19.0 | Index only | 171 | 18 |
| Salons, barbers and spas | 51 | #256 of 538 | 75 | 39.6 | $251K | 118 | 15 |
| House cleaning | 50 | #66 of 142 | 5 | 2.6 | $4.7M | 73 | 4 |
| Collision repair and body shops | 49 | #199 of 387 | 9 | 4.8 | $2.6M | 84 | 7 |
| Optometrists and eye care | 49 | #214 of 400 | 8 | 4.2 | $3.3M | 107 | 7 |
| Hair salons | 49 | #286 of 538 | 46 | 24.3 | $410K | 95 | 9 |
| Spas and skin care | 48 | #270 of 504 | 16 | 8.4 | $1.2M | 134 | 5 |
| Lawn, cleaning and pest control | 43 | #294 of 481 | 17 | 9.0 | $1.4M | 82 | 19 |
| Yoga, Pilates and fitness studios | 42 | #79 of 112 | 6 | 3.2 | $2.7M | 67 | 8 |
| Landscaping and lawn care | 41 | #264 of 399 | 11 | 5.8 | $2.1M | 72 | 15 |
| Roofing and gutters | 38 | #208 of 288 | 9 | 4.8 | $5.7M | 68 | 5 |
| Pizza | 38 | #385 of 520 | 26 | 13.7 | $2.8M | 56 | 37 |
| Insurance agencies | 37 | #376 of 537 | 25 | 13.2 | $1.4M | 114 | 26 |
| Gyms | 37 | #395 of 506 | 18 | 9.5 | $913K | 70 | 8 |
| Bakeries and dessert shops | 34 | #418 of 507 | 23 | 12.1 | $3.2M | 77 | 15 |
| Gyms, studios and classes | 34 | #444 of 535 | 33 | 17.4 | $498K | 75 | 11 |
| Chiropractors | 27 | #395 of 426 | 22 | 11.6 | $1.2M | 51 | 14 |
| Funeral homes | 23 | #333 of 365 | 12 | 6.3 | $247K | 36 | 7 |
| Urgent care and walk-in clinics | Not scored | Not scored | 4 | 2.1 | $6.7M | 27 | Under 3 |
| Home inspectors | Not scored | Not scored | 3 | 1.6 | Index only | 34 | Under 3 |
| Laundromats | Not scored | Not scored | 3 | 1.6 | $12.4M | 99 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 3 | 1.6 | $5.3M | 210 | 4 |
| Pet stores | Not scored | Not scored | 3 | 1.6 | $5.3M | 118 | Under 3 |
| Property management | Not scored | Not scored | 3 | 1.6 | Index only | 160 | 5 |
| Electricians | Not scored | Not scored | 2 | 1.1 | $25.7M | Too few | 7 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 1.1 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 1.1 | $11.6M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.5 | $23.3M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Wapakoneta area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $23.3M | $1,228 | 128 |
| Gasoline and other fuels | $59.1M | $3,123 | 120 |
| Food away from home | $73.8M | $3,897 | 96 |
| Groceries | $115.3M | $6,086 | 96 |
| Personal care products and services | $18.8M | $995 | 99 |
| Child care and other personal services | $7.5M | $394 | 68 |
| Memberships, classes and admissions | $16.4M | $868 | 88 |
| Medical and dental services | $26.8M | $1,412 | 110 |
| Pets | $16M | $847 | 93 |
| Clothing, shoes and related services | $37.1M | $1,956 | 95 |
| Vehicle insurance | $35.9M | $1,893 | 97 |
| Home repairs, maintenance and insurance | $51.4M | $2,715 | 90 |
| Lawn care, cleaning and other household services | $23.3M | $1,229 | 87 |
| Rent and homeowner costs | $266.1M | $14,048 | 84 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Wapakoneta area
- Population, 2025 estimate
- 45,909−1.2% since 2020
- Households
- 18,940
- Median age
- 41.5
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.1
- Land area
- 401 sq. mi.
- People per square mile
- 115
- Median household income
- $78,660+22.8% vs. 2015–2019, before inflation
- Average household income
- $94,188
- Median home value
- $189,800
- Jobs located here
- 21,728
- Daytime population
- 44,759Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Wapakoneta area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Wapakoneta area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Wapakoneta area 1
- Auglaize County, OH46,125 people
Other markets based in Ohio 12
- Cincinnati, OH-KY-IN metro area2,270,706 people
- Columbus, OH metro area2,175,788 people
- Cleveland, OH metro area2,171,526 people
- Dayton-Kettering-Beavercreek, OH metro area816,080 people
- Akron, OH metro area699,820 people
- Toledo, OH metro area602,322 people
- Youngstown-Warren, OH metro area427,420 people
- Canton-Massillon, OH metro area400,372 people
- Springfield, OH metro area135,158 people
- Mansfield, OH metro area125,099 people
- Sandusky, OH metro area114,575 people
- Lima, OH metro area101,348 people
Questions
How fast is the Wapakoneta, OH area growing?
Population estimates put the Wapakoneta area at 45,909 people in 2025, down 1.2% since 2020, against +3.1% for the U.S. It has 18,940 households. Against the 2015–2019 survey, median household income rose 22.8%, before inflation.
How much do households in the Wapakoneta, OH area spend?
Households in the Wapakoneta area spend about $266.1M a year on rent and homeowner costs, $115.3M on groceries and $73.8M on food away from home. Relative to the U.S., household spending in the Wapakoneta area runs highest on vehicle maintenance and repairs (an index of 128, where 100 is the U.S. average) and lowest on child care and other personal services (68).
Which business types have the highest market scores in the Wapakoneta, OH area?
Of the business types scored in the Wapakoneta area, dentists and orthodontists (78), sit-down restaurants (77) and car washes and detailers (76) have the highest Groundwork market scores. For dentists and orthodontists, that ranks #32 of 526 scored small-town markets.
How does the Wapakoneta, OH area compare with the U.S.?
Median household income in the Wapakoneta area is $78,660, 3% below the U.S. median of $80,734. The population fell 1.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $189,800, against $332,700 for the U.S. Against the U.S., map listings per household run highest for funeral homes (3 times the U.S. rate) and lowest for dentists and orthodontists (56% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 45 of the 56 business types have a score in the Wapakoneta area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Wapakoneta area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Wapakoneta area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Wapakoneta area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.