Groundwork

Clothing and laundry · Small-town market · Ohio

Clothing and shoe stores in the Wapakoneta, OH area

How the Wapakoneta, OH area compares with other small-town markets and the U.S. for clothing and shoe stores: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 57 out of 100: Upper middle

Ranked #209 of 536 scored small-town markets
#24 of 29 scored small-town markets based in Ohio

Listings
19
4 chain locations (21%)
Official establishments
15
Businesses with payroll, 2023
Household spending a year
$37.1M
On clothing, shoes and related services · $1,956 a household
Spending per listing
$2M
53% above the U.S.
Listings per 10k households
10.0
38% below the U.S.
Population, 2025
45,909
−1.2% since 2020

See the clothing and shoe stores around any address in the Wapakoneta area

The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Wapakoneta area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 19 clothing and shoe stores in the Wapakoneta area. 4 of them (21%) are chain locations, against 44% across the U.S. That is 10.0 per 10,000 households, 38% below the U.S. rate of 16.2.

Household spending on clothing, shoes and related services in the Wapakoneta area comes to about $37.1M a year: $1,956 per household, 5% below the U.S. average. That works out to $2M per store, 53% above the U.S. figure of $1.3M. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade.

The official count of businesses with payroll classed as clothing and shoe stores in the Wapakoneta area was 15 in 2023. That is one for every 1,263 households, against one for every 1,273 across the U.S. Official counts also show 17 one-person businesses without payroll.

Population estimates show the Wapakoneta area declined 1.2% from 2020 to 2025, against +3.1% for the U.S. The Groundwork market score for clothing and shoe stores in the Wapakoneta area is 57 (upper middle), #209 of 536 scored small-town markets and #24 of 29 scored small-town markets based in Ohio.

How the Wapakoneta area compares

The same measures for Ohio and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing and shoe stores in Wapakoneta, OH area compared with Ohio and the U.S.
MeasureWapakoneta areaOhioU.S.
Listings per 10k households10.012.916.2
Spending per listing$2M$1.5M$1.3M
Households per official establishment1,2631,6771,273
Official establishment growth, 2019–2023n/a−13.4%−12.2%
Population growth, 2020–2025−1.2%+0.9%+3.1%
Spending per household on clothing, shoes and related services$1,956$1,954$2,055
Median household income$78,660$71,389$80,734
Groundwork market score5761

Official counts and lending

Businesses

Official establishments, 2019 to 2023
15
Employees, 2023
76
Annual payroll, 2023
$1.5M
One-person businesses, 2023
17Businesses with no payroll
Map listings, September 2026
194 chain locations
Listings at the U.S. rate for this spending
29The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as clothing and shoe stores in the Wapakoneta area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Wapakoneta area

Population, 2025 estimate
45,909−1.2% since 2020
Households
18,940
Median age
41.5
Homes lived in by their owners
78%
Vehicles per household
2.1
Land area
401 sq. mi.
People per square mile
115
Median household income
$78,660+22.8% vs. 2015–2019, before inflation
Average household income
$94,188
Median home value
$189,800
Jobs located here
21,728
Daytime population
44,759Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Wapakoneta area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.

Or open the report at the center of the Wapakoneta area. Signed out, you see a blurred preview; on an account, each report is one action.

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Clothing and shoe stores across Ohio

Every Ohio market ranked →

The highest-scoring small-town markets in Ohio for clothing and shoe stores, numbered among those based in Ohio, with the Wapakoneta area marked.

Top small-town markets in Ohio

Small-town markets in Ohio ranked for clothing and shoe stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Mount Vernon, OH82177.2$2.7M+1.9%#20 of 536
2Sidney, OH79136.9$2.8M−0.2%#31 of 536
3Urbana, OH76106.4$2.9M+0.2%#46 of 536
4Ashland, OH76146.8$2.6M+0.1%#49 of 536
5Marion, OH75156.1$2.9M−0.4%#56 of 536
6Coshocton, OH75106.8$2.5M+1.6%#58 of 536
7Norwalk, OH72177.2$2.5M−0.4%#80 of 536
8Wilmington, OH72148.4$2.2M+0.6%#81 of 536
9Van Wert, OH72108.7$2.1M+0.3%#83 of 536
10Bellefontaine, OH72189.2$2M+0.4%#84 of 536
24Wapakoneta, OH571910.0$2M−1.2%#209 of 536

Other business types in the Wapakoneta area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many clothing and shoe stores are in the Wapakoneta, OH area?

There are 19 clothing and shoe stores on map listings in the Wapakoneta area as of September 2026. 4 of them (21%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 15 businesses with payroll classed as clothing and shoe stores in 2023. Another 17 one-person businesses have no payroll, by official counts.

How much do households in the Wapakoneta, OH area spend on clothing, shoes and related services?

About $37.1M a year, or $1,956 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 19 clothing and shoe stores on map listings, it comes to $2M per store. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores. It is estimated from the incomes of the 18,940 households in the Wapakoneta area and national spending patterns by income.

How does the Wapakoneta, OH area compare with the U.S. for clothing and shoe stores?

The Wapakoneta area has 10.0 clothing and shoe stores per 10,000 households, 38% below the U.S. rate of 16.2. Spending per store is $2M, 53% above the U.S. figure of $1.3M. At the national ratio of clothing and shoe stores to household spending, the Wapakoneta area would have about 29, against 19 on map listings. There is one business with payroll in the industry for every 1,263 households, against one for every 1,273 across the U.S.

How fast is the Wapakoneta, OH area growing?

Population estimates put the Wapakoneta area at 45,909 people in 2025, down 1.2% since 2020, against +3.1% for the U.S. It has 18,940 households. The median household income in the Wapakoneta area is $78,660 a year, 3% below the U.S. median of $80,734. That rose 22.8% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Wapakoneta area scores 57 for clothing and shoe stores (upper middle), #209 of 536 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Wapakoneta area. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing and shoe stores · All 56 business types in the Wapakoneta area

Screening a site or an acquisition in the Wapakoneta area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Wapakoneta area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.