Small-town market profile · Ohio
Portsmouth, OH area market data
Population, household spending and competition for 56 business types in the Portsmouth area, each scored against other small-town markets.
- Population, 2025
- 71,365
- −3.4% since 2020
- Households
- 28,864
- Median household income
- $50,609
- +22.5% vs. 2015–2019, before inflation
- Median home value
- $137,900
- Jobs located here
- 24,365
- Highest market score
- 69
- Tire shops, #85 of 431 scored small-town markets
A site report maps the competitors on map listings around any address in the Portsmouth area by name and distance, and the households and spending within reach. Or open the report at the center of the Portsmouth area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 71,365 people live in the Portsmouth area, in 28,864 households. Population estimates show the Portsmouth area declined 3.4% from 2020 to 2025, against +3.1% for the U.S. The median household income in the Portsmouth area is $50,609 a year, 37% below the U.S. median of $80,734. That rose 22.5% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Portsmouth area spend the most on vehicle maintenance and repairs (an index of 108, where 100 is the U.S. average) and the least on child care and other personal services (52).
The highest Groundwork market scores in the Portsmouth area are for tire shops (69), chiropractors (67) and auto repair shops (63). The Portsmouth area ranks #85 of 431 scored small-town markets for tire shops.
The Portsmouth area is made up of one county, Scioto County. For its number of households, the Portsmouth area has the most map listings, relative to the U.S., for funeral homes (2.6 times the U.S. rate) and the fewest for real estate businesses (70% below the U.S. rate).
All 56 business types in the Portsmouth area
Highest Groundwork market score first. Each score compares the Portsmouth area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Tire shops | 69 | #85 of 431 | 7 | 2.4 | $4.3M | 170 | 4 |
| Chiropractors | 67 | #73 of 426 | 8 | 2.8 | $4.3M | 180 | 5 |
| Auto repair shops | 63 | #127 of 538 | 48 | 16.6 | $621K | 140 | 27 |
| Auto repair and car care | 63 | #149 of 538 | 97 | 33.6 | $307K | 114 | 36 |
| Sit-down restaurants | 60 | #160 of 538 | 95 | 32.9 | $970K | 146 | 38 |
| Dentists and orthodontists | 59 | #173 of 526 | 20 | 6.9 | $1.7M | 175 | 15 |
| Car washes and detailing | 58 | #150 of 441 | 12 | 4.2 | $2.5M | 99 | 3 |
| Nail salons | 57 | #143 of 387 | 6 | 2.1 | $4M | 237 | Under 3 |
| Clothing, shoes and laundry | 57 | #209 of 536 | 32 | 11.1 | $1.5M | 172 | 11 |
| Electricians | 56 | #114 of 295 | 5 | 1.7 | $12.9M | 108 | 9 |
| Restaurants and cafes | 56 | #195 of 538 | 181 | 62.7 | $509K | 137 | 111 |
| Real estate agents and brokers | 55 | #182 of 533 | 27 | 9.4 | Index only | 238 | 7 |
| Pet businesses | 55 | #205 of 527 | 24 | 8.3 | $823K | 94 | 7 |
| Coffee shops and cafes | 55 | #210 of 529 | 9 | 3.1 | $10.2M | 276 | 13 |
| Landscaping and lawn care | 54 | #159 of 399 | 7 | 2.4 | $4.3M | 147 | 14 |
| Gyms, studios and classes | 54 | #224 of 535 | 28 | 9.7 | $658K | 99 | 4 |
| Clothing and shoe stores | 54 | #234 of 536 | 25 | 8.7 | $1.9M | 152 | 11 |
| Real estate | 53 | #222 of 536 | 33 | 11.4 | Index only | 245 | 16 |
| Grocery stores | 53 | #237 of 506 | 12 | 4.2 | $12.9M | 139 | 10 |
| Salons, barbers and spas | 52 | #245 of 538 | 99 | 34.3 | $240K | 113 | 6 |
| Insurance agencies | 50 | #263 of 537 | 29 | 10.0 | $1.6M | 130 | 15 |
| House cleaning | 48 | #71 of 142 | 5 | 1.7 | $6M | 94 | 6 |
| Collision repair and body shops | 48 | #209 of 387 | 12 | 4.2 | $2.5M | 81 | 6 |
| Home repair trades | 48 | #288 of 526 | 25 | 8.7 | $2.6M | 107 | 30 |
| Barbershops | 47 | #214 of 377 | 9 | 3.1 | $2.6M | 140 | Under 3 |
| Physical therapy | 47 | #228 of 400 | 15 | 5.2 | $2.3M | 95 | 7 |
| Optometrists and eye care | 47 | #229 of 400 | 9 | 3.1 | $3.8M | 122 | 8 |
| Bakeries and dessert shops | 47 | #282 of 507 | 16 | 5.5 | $5.8M | 139 | 13 |
| Spas and skin care | 46 | #290 of 504 | 16 | 5.5 | $1.5M | 169 | Under 3 |
| Pet stores | 45 | #123 of 220 | 5 | 1.7 | $4M | 87 | Under 3 |
| Doctors, dentists and clinics | 44 | #332 of 538 | 170 | 58.9 | $202K | 133 | 83 |
| Grocery and convenience stores | 43 | #351 of 538 | 52 | 18.0 | $3M | 88 | 17 |
| Lawn, cleaning and pest control | 42 | #300 of 481 | 17 | 5.9 | $1.8M | 105 | 25 |
| Child care and preschools | 41 | #307 of 454 | 10 | 3.5 | $880K | 88 | 13 |
| Gas stations | 41 | #368 of 536 | 48 | 16.6 | $1.6M | 68 | 31 |
| Hair salons | 41 | #374 of 538 | 68 | 23.6 | $349K | 81 | 4 |
| Primary care and pediatrics | 40 | #313 of 458 | 17 | 5.9 | $2M | 114 | 48 |
| Gyms | 40 | #361 of 506 | 22 | 7.6 | $837K | 64 | 4 |
| Pet grooming and boarding | 38 | #283 of 387 | 13 | 4.5 | $1.5M | 60 | 4 |
| Convenience stores | 37 | #393 of 529 | 30 | 10.4 | $5.2M | 65 | 7 |
| Pest control | 34 | #65 of 85 | 5 | 1.7 | $6M | 59 | 5 |
| Fast food and sandwich shops | 32 | #433 of 537 | 36 | 12.5 | $2.6M | 84 | 59 |
| HVAC and plumbing | 30 | #423 of 476 | 19 | 6.6 | $3.4M | 72 | 21 |
| Funeral homes | 22 | #337 of 365 | 16 | 5.5 | $270K | 40 | 9 |
| Pizza | 20 | #508 of 520 | 31 | 10.7 | $3M | 58 | 59 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 1.4 | $4.6M | 228 | Under 3 |
| Laundromats | Not scored | Not scored | 3 | 1.0 | $16.1M | 129 | Under 3 |
| Property management | Not scored | Not scored | 3 | 1.0 | Index only | 210 | 5 |
| Veterinarians | Not scored | Not scored | 3 | 1.0 | $6.6M | 242 | 3 |
| Dry cleaners | Not scored | Not scored | 2 | 0.7 | $24.2M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 0.7 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.7 | $14.9M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.7 | $17.2M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 0.7 | $9.2M | Too few | 4 |
| Home inspectors | Not scored | Not scored | 1 | 0.3 | Index only | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 0.3 | $64.7M | Too few | Under 3 |
Household spending in the Portsmouth area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $29.8M | $1,033 | 108 |
| Gasoline and other fuels | $78.1M | $2,705 | 104 |
| Food away from home | $92.1M | $3,193 | 78 |
| Groceries | $154.7M | $5,361 | 85 |
| Personal care products and services | $23.7M | $822 | 82 |
| Child care and other personal services | $8.8M | $305 | 52 |
| Memberships, classes and admissions | $18.4M | $638 | 65 |
| Medical and dental services | $34.4M | $1,191 | 92 |
| Pets | $19.8M | $685 | 75 |
| Clothing, shoes and related services | $48.3M | $1,674 | 81 |
| Vehicle insurance | $47.2M | $1,635 | 84 |
| Home repairs, maintenance and insurance | $64.7M | $2,243 | 74 |
| Lawn care, cleaning and other household services | $30M | $1,041 | 74 |
| Rent and homeowner costs | $350.7M | $12,152 | 73 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Portsmouth area
- Population, 2025 estimate
- 71,365−3.4% since 2020
- Households
- 28,864
- Median age
- 41.2
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.9
- Land area
- 610 sq. mi.
- People per square mile
- 119
- Median household income
- $50,609+22.5% vs. 2015–2019, before inflation
- Average household income
- $70,152
- Median home value
- $137,900
- Jobs located here
- 24,365
- Daytime population
- 67,429Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Portsmouth area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Portsmouth area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Portsmouth area 1
- Scioto County, OH72,627 people
Other markets based in Ohio 12
- Cincinnati, OH-KY-IN metro area2,270,706 people
- Columbus, OH metro area2,175,788 people
- Cleveland, OH metro area2,171,526 people
- Dayton-Kettering-Beavercreek, OH metro area816,080 people
- Akron, OH metro area699,820 people
- Toledo, OH metro area602,322 people
- Youngstown-Warren, OH metro area427,420 people
- Canton-Massillon, OH metro area400,372 people
- Springfield, OH metro area135,158 people
- Mansfield, OH metro area125,099 people
- Sandusky, OH metro area114,575 people
- Lima, OH metro area101,348 people
Questions
How fast is the Portsmouth, OH area growing?
Population estimates put the Portsmouth area at 71,365 people in 2025, down 3.4% since 2020, against +3.1% for the U.S. It has 28,864 households. Against the 2015–2019 survey, median household income rose 22.5%, before inflation.
How much do households in the Portsmouth, OH area spend?
Households in the Portsmouth area spend about $350.7M a year on rent and homeowner costs, $154.7M on groceries and $92.1M on food away from home. Relative to the U.S., household spending in the Portsmouth area runs highest on vehicle maintenance and repairs (an index of 108, where 100 is the U.S. average) and lowest on child care and other personal services (52).
Which business types have the highest market scores in the Portsmouth, OH area?
Of the business types scored in the Portsmouth area, tire shops (69), chiropractors (67) and auto repair shops (63) have the highest Groundwork market scores. For tire shops, that ranks #85 of 431 scored small-town markets.
How does the Portsmouth, OH area compare with the U.S.?
Median household income in the Portsmouth area is $50,609, 37% below the U.S. median of $80,734. The population fell 3.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $137,900, against $332,700 for the U.S. Against the U.S., map listings per household run highest for funeral homes (2.6 times the U.S. rate) and lowest for real estate businesses (70% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 45 of the 56 business types have a score in the Portsmouth area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Portsmouth area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Portsmouth area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Portsmouth area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.