Groundwork

Pets · Small-town market · Ohio

Pet businesses in the Portsmouth, OH area

Competitor counts, household spending and official business counts for pet businesses in the Portsmouth, OH area, set against other small-town markets and the U.S.

Groundwork market score · out of 100

Score 55 out of 100: Upper middle

Ranked #205 of 527 scored small-town markets
#8 of 29 scored small-town markets based in Ohio

Listings
24
3 chain locations (13%)
Official establishments
7
Businesses with payroll, 2023
Household spending a year
$19.8M
On pets · $685 a household
Spending per listing
$823K
6% below the U.S.
Listings per 10k households
8.3
20% below the U.S.
Population, 2025
71,365
−3.4% since 2020

See the pet businesses around any address in the Portsmouth area

The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Portsmouth area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 24 pet businesses in the Portsmouth area. Of those, 3 are chain locations, or 13%, against 17% across the U.S. Per 10,000 households, that is 8.3, 20% below the U.S. rate of 10.4.

At $685 per household (25% below the U.S. average), households in the Portsmouth area spend about $19.8M a year on pets. That is about $823K of household spending for each business on map listings, 6% below the U.S. figure of $878K.

In 2023, official counts showed 7 businesses with payroll in the Portsmouth area classed as pet care, veterinarians and pet stores. That is one for every 4,123 households, against one for every 1,852 across the U.S. Official counts also show 24 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $50K has gone to businesses classed as pet care, veterinarians and pet stores in the Portsmouth area.

Population estimates show the Portsmouth area declined 3.4% from 2020 to 2025, against +3.1% for the U.S. The Portsmouth area scores 55 (upper middle) on the Groundwork market score for pet businesses, ranking #205 of 527 scored small-town markets and #8 of 29 scored small-town markets based in Ohio.

How the Portsmouth area compares

The same measures for Ohio and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet businesses in Portsmouth, OH area compared with Ohio and the U.S.
MeasurePortsmouth areaOhioU.S.
Listings per 10k households8.310.510.4
Spending per listing$823K$791K$878K
Households per official establishment4,1232,0301,852
Official establishment growth, 2019–2023n/a+8.4%+11.4%
Population growth, 2020–2025−3.4%+0.9%+3.1%
Spending per household on pets$685$832$909
Median household income$50,609$71,389$80,734
Groundwork market score5546

Official counts and lending

Businesses

Official establishments, 2019 to 2023
7
Employees, 2023
171
Annual payroll, 2023
$4.7M
One-person businesses, 2023
24Businesses with no payroll
Map listings, September 2026
243 chain locations
Listings at the U.S. rate for this spending
23The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$50K

SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the Portsmouth area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Portsmouth area

Population, 2025 estimate
71,365−3.4% since 2020
Households
28,864
Median age
41.2
Homes lived in by their owners
68%
Vehicles per household
1.9
Land area
610 sq. mi.
People per square mile
119
Median household income
$50,609+22.5% vs. 2015–2019, before inflation
Average household income
$70,152
Median home value
$137,900
Jobs located here
24,365
Daytime population
67,429Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Portsmouth area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.

Or open the report at the center of the Portsmouth area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Pet businesses across Ohio

Every Ohio market ranked →

The highest-scoring small-town markets in Ohio for pet businesses, numbered among those based in Ohio, with the Portsmouth area marked.

Top small-town markets in Ohio

Small-town markets in Ohio ranked for pet businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Tiffin, OH68167.2$1M−1.0%#66 of 527
2Wapakoneta, OH61179.0$943K−1.2%#132 of 527
3Marion, OH59239.3$779K−0.4%#153 of 527
4Cambridge, OH57127.4$958K−0.1%#169 of 527
5Bucyrus, OH57168.9$805K−0.3%#170 of 527
6Washington Court House, OH571311.2$684K−1.4%#178 of 527
7Sidney, OH572714.3$578K−0.2%#187 of 527
8Portsmouth, OH55248.3$823K−3.4%#205 of 527
9Defiance, OH551711.1$709K+0.1%#210 of 527
10Norwalk, OH51239.8$778K−0.4%#266 of 527

Other business types in the Portsmouth area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet businesses are in the Portsmouth, OH area?

There are 24 pet businesses on map listings in the Portsmouth area as of September 2026. 3 of them (13%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 7 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Another 24 one-person businesses have no payroll, by official counts.

How much do households in the Portsmouth, OH area spend on pets?

About $19.8M a year, or $685 per household. That is 25% below the U.S. average (an index of 75, where 100 is the U.S. average). Spread across the 24 pet businesses on map listings, it comes to $823K per business. It is estimated from the incomes of the 28,864 households in the Portsmouth area and national spending patterns by income.

How does the Portsmouth, OH area compare with the U.S. for pet businesses?

The Portsmouth area has 8.3 pet businesses per 10,000 households, 20% below the U.S. rate of 10.4. Spending per business is $823K, 6% below the U.S. figure of $878K. At the national ratio of pet businesses to household spending, the Portsmouth area would have about 23, against 24 on map listings. There is one business with payroll in the industry for every 4,123 households, against one for every 1,852 across the U.S.

How fast is the Portsmouth, OH area growing?

Population estimates put the Portsmouth area at 71,365 people in 2025, down 3.4% since 2020, against +3.1% for the U.S. It has 28,864 households. The median household income in the Portsmouth area is $50,609 a year, 37% below the U.S. median of $80,734. That rose 22.5% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Portsmouth area scores 55 for pet businesses (upper middle), #205 of 527 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Portsmouth area. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet businesses · All 56 business types in the Portsmouth area

Screening a site or an acquisition in the Portsmouth area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Portsmouth area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.