Funeral services · Small-town market · Ohio
Funeral homes in the Portsmouth, OH area
The funeral homes in the Portsmouth, OH area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 22 out of 100: Low
Ranked #337 of 365 scored small-town markets
#26 of 28 scored small-town markets based in Ohio
- Listings
- 16
- 3 chain locations (19%)
- Official establishments
- 9
- Businesses with payroll, 2023
- Household spending a year
- $4.3M
- On funerals · $150 a household
- Spending per listing
- $270K
- 60% below the U.S.
- Listings per 10k households
- 5.5
- 2.6 times the U.S.
- Population, 2025
- 71,365
- −3.4% since 2020
See the funeral homes around any address in the Portsmouth area
The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Portsmouth area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For funeral homes, the Portsmouth area has a Groundwork market score of 22 (low): #337 of 365 scored small-town markets and #26 of 28 scored small-town markets based in Ohio. That puts it in the bottom quarter of small-town markets.
Households in the Portsmouth area spend about $4.3M a year on funerals, or $150 per household, 5% above the U.S. average. That works out to $270K per home, 60% below the U.S. figure of $679K.
There are 16 funeral homes on map listings in the Portsmouth area as of September 2026. 3 of them (19%) are chain locations, against 10% across the U.S. That is 5.5 per 10,000 households, 2.6 times the U.S. rate of 2.1.
In 2023, official counts showed 9 businesses with payroll in the Portsmouth area classed as funeral homes and funeral services. That is one for every 3,207 households, against one for every 8,510 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $1.2M have gone to businesses classed as funeral homes and funeral services in the Portsmouth area. Population estimates put the population change in the Portsmouth area from 2020 to 2025 at −3.4%, against +3.1% for the U.S.
How the Portsmouth area compares
The same measures for Ohio and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Portsmouth area | Ohio | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.5 | 2.8 | 2.1 |
| Spending per listing | $270K | $507K | $679K |
| Households per official establishment | 3,207 | 6,203 | 8,510 |
| Official establishment growth, 2019–2023 | n/a | −6.0% | −1.7% |
| Population growth, 2020–2025 | −3.4% | +0.9% | +3.1% |
| Spending per household on funerals | $150 | $140 | $143 |
| Median household income | $50,609 | $71,389 | $80,734 |
| Groundwork market score | 22 | 30 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 9
- Employees, 2023
- 42
- Annual payroll, 2023
- $1.4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 163 chain locations
- Listings at the U.S. rate for this spending
- 6The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $1.2M
SBA-backed loans to businesses classed as funeral homes and funeral services in the Portsmouth area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Portsmouth area
- Population, 2025 estimate
- 71,365−3.4% since 2020
- Households
- 28,864
- Median age
- 41.2
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.9
- Land area
- 610 sq. mi.
- People per square mile
- 119
- Median household income
- $50,609+22.5% vs. 2015–2019, before inflation
- Average household income
- $70,152
- Median home value
- $137,900
- Jobs located here
- 24,365
- Daytime population
- 67,429Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Portsmouth area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.
Or open the report at the center of the Portsmouth area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardFuneral homes across Ohio
Every Ohio market ranked →The highest-scoring small-town markets in Ohio for funeral homes, numbered among those based in Ohio, with the Portsmouth area marked.
Top small-town markets in Ohio
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Mount Vernon, OH | 69 | 8 | 3.4 | $475K | +1.9% | #70 of 365 |
| 2Greenville, OH | 68 | 8 | 3.8 | $441K | −0.7% | #78 of 365 |
| 3Wilmington, OH | 67 | 5 | 3.0 | $510K | +0.6% | #80 of 365 |
| 4Ashland, OH | 67 | 8 | 3.9 | $417K | +0.1% | #84 of 365 |
| 5Findlay, OH | 65 | 8 | 2.5 | $562K | +0.1% | #92 of 365 |
| 6Wooster, OH | 64 | 14 | 3.2 | $489K | −0.1% | #94 of 365 |
| 7Chillicothe, OH | 60 | 6 | 2.0 | $710K | −0.8% | #116 of 365 |
| 8Celina, OH | 59 | 6 | 3.7 | $438K | +0.5% | #123 of 365 |
| 9Marion, OH | 57 | 9 | 3.6 | $422K | −0.4% | #134 of 365 |
| 10Sidney, OH | 54 | 6 | 3.2 | $454K | −0.2% | #151 of 365 |
| 26Portsmouth, OH | 22 | 16 | 5.5 | $270K | −3.4% | #337 of 365 |
Other business types in the Portsmouth area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
- Funeral homes22
Questions
How many funeral homes are in the Portsmouth, OH area?
As of September 2026, map listings count 16 funeral homes in the Portsmouth area. 3 of them (19%) are chain locations. The listings count funeral homes, mortuaries and cremation services. Official counts show 9 businesses with payroll classed as funeral homes and funeral services in 2023.
How much do households in the Portsmouth, OH area spend on funerals?
About $4.3M a year, or $150 per household. That is 5% above the U.S. average (an index of 105, where 100 is the U.S. average). Spread across the 16 funeral homes on map listings, it comes to $270K per home. It is estimated from the incomes of the 28,864 households in the Portsmouth area and national spending patterns by income.
How does the Portsmouth, OH area compare with the U.S. for funeral homes?
The Portsmouth area has 5.5 funeral homes per 10,000 households, 2.6 times the U.S. rate of 2.1. Spending per home is $270K, 60% below the U.S. figure of $679K. At the U.S. ratio of funeral homes to household spending, the Portsmouth area would have about 6, against 16 on map listings. There is one business with payroll in the industry for every 3,207 households, against one for every 8,510 across the U.S.
How fast is the Portsmouth, OH area growing?
Population estimates put the Portsmouth area at 71,365 people in 2025, down 3.4% since 2020, against +3.1% for the U.S. It has 28,864 households. The median household income in the Portsmouth area is $50,609 a year, 37% below the U.S. median of $80,734. That rose 22.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Portsmouth area scores 22 for funeral homes (low), #337 of 365 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Portsmouth area. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for funeral homes · All 56 business types in the Portsmouth area
Screening a site or an acquisition in the Portsmouth area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Portsmouth area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.