Small-town market profile · Ohio
Findlay, OH area market data
How the Findlay area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 75,034
- +0.1% since 2020
- Households
- 31,615
- Median household income
- $73,141
- +25.1% vs. 2015–2019, before inflation
- Median home value
- $204,700
- Jobs located here
- 44,531
- Highest market score
- 77
- Optometrists and eye care, #24 of 400 scored small-town markets
A site report maps the competitors on map listings around any address in the Findlay area by name and distance, and the households and spending within reach. Or open the report at the center of the Findlay area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Findlay area has an estimated 75,034 people and 31,615 households. Between 2020 and 2025, the population of the Findlay area grew 0.1%, slower than the U.S. (+3.1%). Median household income in the Findlay area is $73,141, 9% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.1%, before inflation.
Relative to the U.S., household spending in the Findlay area runs highest on vehicle maintenance and repairs (an index of 114, where 100 is the U.S. average) and lowest on child care and other personal services (66).
Of the business types scored in the Findlay area, optometrists and eye clinics (77), electricians (76) and martial arts and dance studios (75) have the highest Groundwork market scores. For optometrists and eye clinics, that ranks #24 of 400 scored small-town markets.
The Findlay area is made up of one county, Hancock County. Against the U.S., map listings per household run highest for chiropractors (70% above the U.S. rate) and lowest for real estate agents and brokers (44% below the U.S. rate).
All 56 business types in the Findlay area
Highest Groundwork market score first. Each score compares the Findlay area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Optometrists and eye care | 77 | #24 of 400 | 7 | 2.2 | $6.3M | 200 | 6 |
| Electricians | 76 | #10 of 295 | 6 | 1.9 | $14M | 117 | 9 |
| Martial arts and dance studios | 75 | #26 of 378 | 8 | 2.5 | $3.4M | 167 | Under 3 |
| Physical therapy | 72 | #45 of 400 | 13 | 4.1 | $3.4M | 140 | 8 |
| Nail salons | 72 | #46 of 387 | 11 | 3.5 | $2.8M | 166 | 4 |
| Tire shops | 72 | #65 of 431 | 11 | 3.5 | $3.1M | 125 | 5 |
| Auto repair shops | 71 | #64 of 538 | 60 | 19.0 | $575K | 129 | 31 |
| Gyms, studios and classes | 70 | #51 of 535 | 35 | 11.1 | $769K | 116 | 7 |
| Child care and preschools | 70 | #75 of 454 | 11 | 3.5 | $1.1M | 110 | 10 |
| Collision repair and body shops | 69 | #63 of 387 | 10 | 3.2 | $3.5M | 112 | 7 |
| Gas stations | 69 | #81 of 536 | 36 | 11.4 | $2.4M | 102 | 25 |
| Gyms | 67 | #69 of 506 | 19 | 6.0 | $1.4M | 109 | 7 |
| Sit-down restaurants | 67 | #97 of 538 | 150 | 47.4 | $796K | 120 | 50 |
| Auto repair and car care | 67 | #105 of 538 | 113 | 35.7 | $305K | 114 | 47 |
| Funeral homes | 65 | #92 of 365 | 8 | 2.5 | $562K | 83 | 5 |
| Veterinarians | 65 | #94 of 398 | 12 | 3.8 | $2.1M | 79 | 7 |
| Spas and skin care | 64 | #110 of 504 | 29 | 9.2 | $1.1M | 120 | 3 |
| Home repair trades | 62 | #126 of 526 | 38 | 12.0 | $2.2M | 91 | 32 |
| Primary care and pediatrics | 62 | #136 of 458 | 22 | 7.0 | $2M | 112 | 34 |
| Grocery and convenience stores | 62 | #157 of 538 | 62 | 19.6 | $3M | 90 | 20 |
| Roofing and gutters | 61 | #80 of 288 | 12 | 3.8 | $7M | 83 | 3 |
| Bakeries and dessert shops | 61 | #131 of 507 | 21 | 6.6 | $5.7M | 137 | 19 |
| HVAC and plumbing | 61 | #132 of 476 | 20 | 6.3 | $4.2M | 89 | 20 |
| Coffee shops and cafes | 61 | #148 of 529 | 24 | 7.6 | $5M | 134 | 19 |
| Grocery stores | 61 | #152 of 506 | 25 | 7.9 | $7.5M | 81 | 9 |
| Restaurants and cafes | 61 | #157 of 538 | 271 | 85.7 | $441K | 119 | 149 |
| Clothing, shoes and laundry | 61 | #166 of 536 | 48 | 15.2 | $1.3M | 144 | 23 |
| Yoga, Pilates and fitness studios | 60 | #34 of 112 | 8 | 2.5 | $3.4M | 83 | 7 |
| Convenience stores | 60 | #175 of 529 | 26 | 8.2 | $7.2M | 92 | 11 |
| Clothing and shoe stores | 60 | #179 of 536 | 38 | 12.0 | $1.6M | 126 | 20 |
| Barbershops | 58 | #146 of 377 | 15 | 4.7 | $2M | 108 | Under 3 |
| Dentists and orthodontists | 58 | #189 of 526 | 29 | 9.2 | $1.5M | 154 | 26 |
| Property management | 57 | #64 of 180 | 7 | 2.2 | Index only | 112 | 7 |
| Pest control | 53 | #40 of 85 | 5 | 1.6 | $7.6M | 75 | Under 3 |
| Car washes and detailing | 52 | #208 of 441 | 18 | 5.7 | $1.9M | 76 | 5 |
| Fast food and sandwich shops | 52 | #256 of 537 | 40 | 12.7 | $3M | 98 | 80 |
| Landscaping and lawn care | 50 | #182 of 399 | 13 | 4.1 | $2.9M | 100 | 29 |
| Real estate agents and brokers | 50 | #259 of 533 | 54 | 17.1 | Index only | 148 | 15 |
| Pet stores | 48 | #113 of 220 | 9 | 2.8 | $2.9M | 63 | 4 |
| Doctors, dentists and clinics | 47 | #303 of 538 | 282 | 89.2 | $155K | 102 | 90 |
| Pet grooming and boarding | 45 | #237 of 387 | 19 | 6.0 | $1.4M | 53 | 6 |
| Real estate | 45 | #323 of 536 | 75 | 23.7 | Index only | 134 | 27 |
| Salons, barbers and spas | 45 | #331 of 538 | 134 | 42.4 | $228K | 107 | 32 |
| Hair salons | 44 | #336 of 538 | 75 | 23.7 | $408K | 95 | 24 |
| Pizza | 43 | #320 of 520 | 32 | 10.1 | $3.7M | 73 | 80 |
| Pet businesses | 43 | #353 of 527 | 46 | 14.6 | $561K | 64 | 17 |
| Chiropractors | 38 | #309 of 426 | 29 | 9.2 | $1.5M | 63 | 16 |
| Lawn, cleaning and pest control | 37 | #359 of 481 | 27 | 8.5 | $1.4M | 84 | 53 |
| Mortgage brokers and lenders | 35 | #137 of 177 | 12 | 3.8 | Index only | 93 | Under 3 |
| House cleaning | 31 | #120 of 142 | 9 | 2.8 | $4.2M | 66 | 24 |
| Insurance agencies | 29 | #443 of 537 | 49 | 15.5 | $1.1M | 87 | 37 |
| Laundromats | Not scored | Not scored | 4 | 1.3 | $15.2M | 121 | Under 3 |
| Dry cleaners | Not scored | Not scored | 3 | 0.9 | $20.2M | 129 | 3 |
| Oil change and quick lube | Not scored | Not scored | 3 | 0.9 | $11.5M | 84 | 5 |
| Home inspectors | Not scored | Not scored | 2 | 0.6 | Index only | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.3 | $43.8M | Too few | Under 3 |
Household spending in the Findlay area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $34.5M | $1,091 | 114 |
| Gasoline and other fuels | $87.6M | $2,771 | 107 |
| Food away from home | $119.5M | $3,778 | 93 |
| Groceries | $188.1M | $5,951 | 94 |
| Personal care products and services | $30.6M | $968 | 96 |
| Child care and other personal services | $12.2M | $384 | 66 |
| Memberships, classes and admissions | $26.9M | $851 | 87 |
| Medical and dental services | $43.8M | $1,387 | 108 |
| Pets | $25.8M | $816 | 90 |
| Clothing, shoes and related services | $60.6M | $1,918 | 93 |
| Vehicle insurance | $53.3M | $1,686 | 86 |
| Home repairs, maintenance and insurance | $84.3M | $2,666 | 88 |
| Lawn care, cleaning and other household services | $38.1M | $1,206 | 85 |
| Rent and homeowner costs | $435.8M | $13,784 | 83 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Findlay area
- Population, 2025 estimate
- 75,034+0.1% since 2020
- Households
- 31,615
- Median age
- 41.0
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.9
- Land area
- 531 sq. mi.
- People per square mile
- 141
- Median household income
- $73,141+25.1% vs. 2015–2019, before inflation
- Average household income
- $91,920
- Median home value
- $204,700
- Jobs located here
- 44,531
- Daytime population
- 83,823Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Findlay area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Findlay area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Findlay area 1
- Hancock County, OH74,866 people
Other markets based in Ohio 12
- Cincinnati, OH-KY-IN metro area2,270,706 people
- Columbus, OH metro area2,175,788 people
- Cleveland, OH metro area2,171,526 people
- Dayton-Kettering-Beavercreek, OH metro area816,080 people
- Akron, OH metro area699,820 people
- Toledo, OH metro area602,322 people
- Youngstown-Warren, OH metro area427,420 people
- Canton-Massillon, OH metro area400,372 people
- Springfield, OH metro area135,158 people
- Mansfield, OH metro area125,099 people
- Sandusky, OH metro area114,575 people
- Lima, OH metro area101,348 people
Questions
How fast is the Findlay, OH area growing?
Population estimates put the Findlay area at 75,034 people in 2025, up 0.1% since 2020, slower than the U.S. (+3.1%). It has 31,615 households. Median household income rose 25.1% from the 2015–2019 survey, before inflation.
How much do households in the Findlay, OH area spend?
Households in the Findlay area spend about $435.8M a year on rent and homeowner costs, $188.1M on groceries and $119.5M on food away from home. Set against the U.S., households in the Findlay area spend the most on vehicle maintenance and repairs (an index of 114, where 100 is the U.S. average) and the least on child care and other personal services (66).
Which business types have the highest market scores in the Findlay, OH area?
The highest Groundwork market scores in the Findlay area are for optometrists and eye clinics (77), electricians (76) and martial arts and dance studios (75). The Findlay area ranks #24 of 400 scored small-town markets for optometrists and eye clinics.
How does the Findlay, OH area compare with the U.S.?
The median household income in the Findlay area is $73,141 a year, 9% below the U.S. median of $80,734. The population rose 0.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $204,700, against $332,700 for the U.S. For its number of households, the Findlay area has the most map listings, relative to the U.S., for chiropractors (70% above the U.S. rate) and the fewest for real estate agents and brokers (44% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 51 of the 56 business types have a score in the Findlay area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Findlay area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Ohio · Every U.S. market · How we measure
Screening a site or an acquisition in the Findlay area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Findlay area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.