County profile · Ohio
Hancock County, OH market data
Population, household spending and competition for 56 business types in Hancock County, each scored against other counties.
- Population, 2025
- 75,034
- +0.1% since 2020
- Households
- 31,615
- Median household income
- $73,141
- +25.1% vs. 2015–2019, before inflation
- Median home value
- $204,700
- Jobs located here
- 44,531
- Highest market score
- 70
- Physical therapy, #222 of 1,422 scored counties
A site report maps the competitors on map listings around any address in Hancock County by name and distance, and the households and spending within reach. Or open the report at the center of Hancock County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 75,034 people live in Hancock County, in 31,615 households. Population estimates put the population change in Hancock County from 2020 to 2025 at +0.1%, slower than the U.S. (+3.1%). The median household income in Hancock County is $73,141 a year, 9% below the U.S. median of $80,734. That rose 25.1% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Hancock County spend the most on vehicle maintenance and repairs (an index of 114, where 100 is the U.S. average) and the least on child care and other personal services (66).
The highest Groundwork market scores in Hancock County are for physical therapy clinics (70), nail salons (68) and martial arts and dance studios (68). Hancock County ranks #222 of 1,422 scored counties for physical therapy clinics.
Hancock County is part of the Findlay area. For its number of households, Hancock County has the most map listings, relative to the U.S., for chiropractors (70% above the U.S. rate) and the fewest for real estate agents and brokers (44% below the U.S. rate).
All 56 business types in Hancock County
Highest Groundwork market score first. Each score compares Hancock County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Physical therapy | 70 | #222 of 1,422 | 13 | 4.1 | $3.4M | 140 | 8 |
| Nail salons | 68 | #187 of 1,328 | 11 | 3.5 | $2.8M | 166 | 4 |
| Martial arts and dance studios | 68 | #194 of 1,334 | 8 | 2.5 | $3.4M | 167 | Under 3 |
| Optometrists and eye care | 68 | #223 of 1,302 | 7 | 2.2 | $6.3M | 200 | 6 |
| Gyms, studios and classes | 67 | #350 of 2,088 | 35 | 11.1 | $769K | 116 | 7 |
| Electricians | 65 | #245 of 1,160 | 6 | 1.9 | $14M | 117 | 9 |
| Tire shops | 65 | #398 of 1,530 | 11 | 3.5 | $3.1M | 125 | 5 |
| Auto repair shops | 64 | #557 of 2,378 | 60 | 19.0 | $575K | 129 | 31 |
| Gyms | 63 | #425 of 1,792 | 19 | 6.0 | $1.4M | 109 | 7 |
| Child care and preschools | 63 | #451 of 1,611 | 11 | 3.5 | $1.1M | 110 | 10 |
| Collision repair and body shops | 62 | #390 of 1,327 | 10 | 3.2 | $3.5M | 112 | 7 |
| Spas and skin care | 61 | #499 of 1,769 | 29 | 9.2 | $1.1M | 120 | 3 |
| Primary care and pediatrics | 59 | #544 of 1,656 | 22 | 7.0 | $2M | 112 | 34 |
| Gas stations | 59 | #794 of 2,358 | 36 | 11.4 | $2.4M | 102 | 25 |
| Bakeries and dessert shops | 58 | #608 of 1,889 | 21 | 6.6 | $5.7M | 137 | 19 |
| Dentists and orthodontists | 58 | #644 of 1,886 | 29 | 9.2 | $1.5M | 154 | 26 |
| Auto repair and car care | 58 | #830 of 2,401 | 113 | 35.7 | $305K | 114 | 47 |
| Sit-down restaurants | 57 | #862 of 2,405 | 150 | 47.4 | $796K | 120 | 50 |
| Home repair trades | 55 | #796 of 2,057 | 38 | 12.0 | $2.2M | 91 | 32 |
| Coffee shops and cafes | 55 | #803 of 2,063 | 24 | 7.6 | $5M | 134 | 19 |
| Grocery stores | 55 | #858 of 2,070 | 25 | 7.9 | $7.5M | 81 | 9 |
| Grocery and convenience stores | 55 | #981 of 2,402 | 62 | 19.6 | $3M | 90 | 20 |
| Clothing, shoes and laundry | 54 | #941 of 2,210 | 48 | 15.2 | $1.3M | 144 | 23 |
| Convenience stores | 54 | #976 of 2,261 | 26 | 8.2 | $7.2M | 92 | 11 |
| Veterinarians | 53 | #672 of 1,485 | 12 | 3.8 | $2.1M | 79 | 7 |
| HVAC and plumbing | 53 | #751 of 1,707 | 20 | 6.3 | $4.2M | 89 | 20 |
| Roofing and gutters | 52 | #556 of 1,177 | 12 | 3.8 | $7M | 83 | 3 |
| Clothing and shoe stores | 52 | #969 of 2,087 | 38 | 12.0 | $1.6M | 126 | 20 |
| Property management | 51 | #421 of 910 | 7 | 2.2 | Index only | 112 | 7 |
| Real estate agents and brokers | 51 | #993 of 2,176 | 54 | 17.1 | Index only | 148 | 15 |
| Restaurants and cafes | 51 | #1,125 of 2,405 | 271 | 85.7 | $441K | 119 | 149 |
| Barbershops | 50 | #694 of 1,356 | 15 | 4.7 | $2M | 108 | Under 3 |
| Funeral homes | 50 | #694 of 1,472 | 8 | 2.5 | $562K | 83 | 5 |
| Landscaping and lawn care | 49 | #720 of 1,493 | 13 | 4.1 | $2.9M | 100 | 29 |
| Yoga, Pilates and fitness studios | 47 | #446 of 777 | 8 | 2.5 | $3.4M | 83 | 7 |
| Car washes and detailing | 47 | #810 of 1,451 | 18 | 5.7 | $1.9M | 76 | 5 |
| Real estate | 46 | #1,289 of 2,229 | 75 | 23.7 | Index only | 134 | 27 |
| Fast food and sandwich shops | 43 | #1,393 of 2,222 | 40 | 12.7 | $3M | 98 | 80 |
| Doctors, dentists and clinics | 43 | #1,543 of 2,394 | 282 | 89.2 | $155K | 102 | 90 |
| Salons, barbers and spas | 42 | #1,624 of 2,385 | 134 | 42.4 | $228K | 107 | 32 |
| Hair salons | 40 | #1,638 of 2,339 | 75 | 23.7 | $408K | 95 | 24 |
| Pet grooming and boarding | 39 | #1,002 of 1,461 | 19 | 6.0 | $1.4M | 53 | 6 |
| Pet businesses | 39 | #1,570 of 2,200 | 46 | 14.6 | $561K | 64 | 17 |
| Pizza | 36 | #1,592 of 2,090 | 32 | 10.1 | $3.7M | 73 | 80 |
| Lawn, cleaning and pest control | 35 | #1,408 of 1,771 | 27 | 8.5 | $1.4M | 84 | 53 |
| Chiropractors | 33 | #1,208 of 1,490 | 29 | 9.2 | $1.5M | 63 | 16 |
| Pest control | 30 | #602 of 699 | 5 | 1.6 | $7.6M | 75 | Under 3 |
| Mortgage brokers and lenders | 28 | #804 of 887 | 12 | 3.8 | Index only | 93 | Under 3 |
| Insurance agencies | 27 | #1,895 of 2,272 | 49 | 15.5 | $1.1M | 87 | 37 |
| Pet stores | 26 | #838 of 974 | 9 | 2.8 | $2.9M | 63 | 4 |
| House cleaning | 21 | #814 of 847 | 9 | 2.8 | $4.2M | 66 | 24 |
| Laundromats | Not scored | Not scored | 4 | 1.3 | $15.2M | 121 | Under 3 |
| Dry cleaners | Not scored | Not scored | 3 | 0.9 | $20.2M | 129 | 3 |
| Oil change and quick lube | Not scored | Not scored | 3 | 0.9 | $11.5M | 84 | 5 |
| Home inspectors | Not scored | Not scored | 2 | 0.6 | Index only | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.3 | $43.8M | Too few | Under 3 |
Household spending in Hancock County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $34.5M | $1,091 | 114 |
| Gasoline and other fuels | $87.6M | $2,771 | 107 |
| Food away from home | $119.5M | $3,778 | 93 |
| Groceries | $188.1M | $5,951 | 94 |
| Personal care products and services | $30.6M | $968 | 96 |
| Child care and other personal services | $12.2M | $384 | 66 |
| Memberships, classes and admissions | $26.9M | $851 | 87 |
| Medical and dental services | $43.8M | $1,387 | 108 |
| Pets | $25.8M | $816 | 90 |
| Clothing, shoes and related services | $60.6M | $1,918 | 93 |
| Vehicle insurance | $53.3M | $1,686 | 86 |
| Home repairs, maintenance and insurance | $84.3M | $2,666 | 88 |
| Lawn care, cleaning and other household services | $38.1M | $1,206 | 85 |
| Rent and homeowner costs | $435.8M | $13,784 | 83 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Hancock County
- Population, 2025 estimate
- 75,034+0.1% since 2020
- Households
- 31,615
- Median age
- 41.0
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.9
- Land area
- 531 sq. mi.
- People per square mile
- 141
- Median household income
- $73,141+25.1% vs. 2015–2019, before inflation
- Average household income
- $91,920
- Median home value
- $204,700
- Jobs located here
- 44,531
- Daytime population
- 83,823Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Hancock County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Hancock County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Hancock County, OH growing?
Population estimates put Hancock County at 75,034 people in 2025, up 0.1% since 2020, slower than the U.S. (+3.1%). It has 31,615 households. Against the 2015–2019 survey, median household income rose 25.1%, before inflation.
How much do households in Hancock County, OH spend?
Households in Hancock County spend about $435.8M a year on rent and homeowner costs, $188.1M on groceries and $119.5M on food away from home. Relative to the U.S., household spending in Hancock County runs highest on vehicle maintenance and repairs (an index of 114, where 100 is the U.S. average) and lowest on child care and other personal services (66).
Which business types have the highest market scores in Hancock County, OH?
Of the business types scored in Hancock County, physical therapy clinics (70), nail salons (68) and martial arts and dance studios (68) have the highest Groundwork market scores. For physical therapy clinics, that ranks #222 of 1,422 scored counties.
How does Hancock County, OH compare with the U.S.?
Median household income in Hancock County is $73,141, 9% below the U.S. median of $80,734. The population rose 0.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $204,700, against $332,700 for the U.S. Against the U.S., map listings per household run highest for chiropractors (70% above the U.S. rate) and lowest for real estate agents and brokers (44% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 51 of the 56 business types have a score in Hancock County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Hancock County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Hancock County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Hancock County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.