Groundwork

Real estate · Metro area · North Carolina

Mortgage brokers and lenders in the Jacksonville, NC metro area

Competitor counts, household spending and official business counts for mortgage brokers and lenders in the Jacksonville, NC metro area, set against other metro areas and the U.S.

Groundwork market score · out of 100

Score 44 out of 100: Lower middle

Ranked #230 of 373 scored metro areas
#7 of 14 scored metro areas based in North Carolina

Listings
29
9 chain locations (31%)
Official establishments
15
Businesses with payroll, 2023
Household spending a year
$1.1B
On rent and homeowner costs · $14,353 a household
Housing spending per listing (U.S. = 100)
95
5% below the U.S.
Listings per 10k households
3.9
9% below the U.S.
Population, 2025
217,175
+6.0% since 2020

See the mortgage brokers and lenders around any address in the Jacksonville metro area

The site report maps the mortgage brokers and lenders on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Jacksonville metro area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 29 mortgage brokers and lenders in the Jacksonville metro area. Chain locations make up 31% of them, against 21% across the U.S. That comes to 3.9 for every 10,000 households, 9% below the U.S. rate of 4.3.

Household spending on rent and homeowner costs in the Jacksonville metro area comes to about $1.1B a year: $14,353 per household, 14% below the U.S. average. Housing spending per office is 5% below the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money mortgage brokers and lenders take in.

In 2023, official counts showed 15 businesses with payroll in the Jacksonville metro area classed as mortgage brokers and real estate lenders. That is one for every 5,018 households, against one for every 4,897 across the U.S.

Population estimates put the population change in the Jacksonville metro area from 2020 to 2025 at +6.0%, faster than the U.S. (+3.1%). For mortgage brokers and lenders, the Jacksonville metro area has a Groundwork market score of 44 (lower middle): #230 of 373 scored metro areas and #7 of 14 scored metro areas based in North Carolina.

How the Jacksonville metro area compares

The same measures for North Carolina and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.

Mortgage brokers and lenders in Jacksonville, NC metro area compared with North Carolina and the U.S.
MeasureJacksonville metro areaNorth CarolinaU.S.
Listings per 10k households3.94.14.3
Housing spending per listing (U.S. = 100)9595100
Households per official establishment5,0185,4694,897
Official establishment growth, 2019–2023n/a+19.9%+9.5%
Population growth, 2020–2025+6.0%+7.2%+3.1%
Spending per household on rent and homeowner costs$14,353$15,139$16,661
Median household income$68,148$72,388$80,734
Groundwork market score4447

Official counts and lending

Businesses

Official establishments, 2019 to 2023
15
Employees, 2023
60
Annual payroll, 2023
$4.8M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
299 chain locations
Listings at the U.S. rate for this spending
28The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as mortgage brokers and real estate lenders in the Jacksonville metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Jacksonville metro area

Population, 2025 estimate
217,175+6.0% since 2020
Households
75,265
Median age
30.9
Homes lived in by their owners
64%
Vehicles per household
1.9
Land area
762 sq. mi.
People per square mile
273
Median household income
$68,148+35.5% vs. 2015–2019, before inflation
Average household income
$85,766
Median home value
$236,400
Jobs located here
48,126
Daytime population
192,000Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Jacksonville metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the mortgage brokers and lenders on map listings by name and distance.

Or open the report at the center of the Jacksonville metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Mortgage brokers and lenders across North Carolina

Every North Carolina market ranked →

The highest-scoring metro areas in North Carolina for mortgage brokers and lenders, numbered among those based in North Carolina, with the Jacksonville metro area marked.

Top metro areas in North Carolina

Metro areas in North Carolina ranked for mortgage brokers and lenders by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1Winston-Salem, NC77491.7214+5.3%#11 of 373
2Durham-Chapel Hill, NC72662.7157+7.5%#24 of 373
3Burlington, NC64182.6143+8.5%#66 of 373
4Hickory-Lenoir-Morganton, NC59382.5142+3.2%#108 of 373
5Greensboro-High Point, NC54963.0122+4.1%#153 of 373
6Goldsboro, NC52183.894+3.8%#169 of 373
7Jacksonville, NC44293.995+6.0%#230 of 373
8Greenville, NC44304.088+5.4%#233 of 373
9Raleigh-Cary, NC423466.073+12.6%#250 of 373
10Fayetteville, NC40563.895+1.6%#262 of 373

Other business types in the Jacksonville metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many mortgage brokers and lenders are in the Jacksonville, NC metro area?

The Jacksonville metro area has 29 mortgage brokers and lenders on map listings as of September 2026. 9 of them (31%) are chain locations. The listings count mortgage brokers and mortgage lenders. Official counts show 15 businesses with payroll classed as mortgage brokers and real estate lenders in 2023.

How much do households in the Jacksonville, NC metro area spend on rent and homeowner costs?

About $1.1B a year, or $14,353 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). For the 29 mortgage brokers and lenders on map listings, housing spending per office is 5% below the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money mortgage brokers and lenders take in. It is estimated from the incomes of the 75,265 households in the Jacksonville metro area and national spending patterns by income.

How does the Jacksonville, NC metro area compare with the U.S. for mortgage brokers and lenders?

The Jacksonville metro area has 3.9 mortgage brokers and lenders per 10,000 households, 9% below the U.S. rate of 4.3. The index of housing spending per office is 95, where 100 is the U.S. At the national ratio of mortgage brokers and lenders to household spending, the Jacksonville metro area would have about 28, against 29 on map listings. There is one business with payroll in the industry for every 5,018 households, against one for every 4,897 across the U.S.

How fast is the Jacksonville, NC metro area growing?

Population estimates put the Jacksonville metro area at 217,175 people in 2025, up 6.0% since 2020, faster than the U.S. (+3.1%). It has 75,265 households. The median household income in the Jacksonville metro area is $68,148 a year, 16% below the U.S. median of $80,734. That rose 35.5% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Jacksonville metro area scores 44 for mortgage brokers and lenders (lower middle), #230 of 373 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Jacksonville metro area. It maps the mortgage brokers and lenders on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for mortgage brokers and lenders · All 56 business types in the Jacksonville metro area

Screening a site or an acquisition in the Jacksonville metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Jacksonville metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.