Food and drink · County · North Carolina
Bakeries and dessert shops in Harnett County, NC
How Harnett County, NC compares with other counties and the U.S. for bakeries and dessert shops: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 85 out of 100: High
Ranked #48 of 1,889 scored counties
#5 of 78 scored counties in North Carolina
- Listings
- 25
- 7 chain locations (28%)
- Official establishments
- 8
- All snack bars and retail bakeries
- Household spending a year
- $179M
- On food away from home · $3,592 a household
- Spending per listing
- $7.2M
- 73% above the U.S.
- Listings per 10k households
- 5.0
- 49% below the U.S.
- Population, 2025
- 150,137
- +12.3% since 2020
See the bakeries and dessert shops around any address in Harnett County
The site report maps the bakeries and dessert shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Harnett County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for bakeries and dessert shops in Harnett County is 85 (high), #48 of 1,889 scored counties and #5 of 78 scored counties in North Carolina. That puts it in the top 10% of counties for bakeries and dessert shops.
At $3,592 per household (12% below the U.S. average), households in Harnett County spend about $179M a year on food away from home. Spread across 25 bakeries and dessert shops, that is $7.2M per shop, 73% above the U.S. figure of $4.1M. The spending figure covers all food away from home, not only bakeries and dessert shops.
There are 25 bakeries and dessert shops on map listings in Harnett County as of September 2026. Chain locations make up 28% of them, against 35% across the U.S. That comes to 5.0 for every 10,000 households, 49% below the U.S. rate of 9.8.
In 2023, official counts showed 8 businesses with payroll in Harnett County classed as snack bars and retail bakeries. That is one for every 6,231 households, against one for every 1,369 across the U.S. That count covers all snack bars and retail bakeries (coffee shops and cafes included), not only bakeries and dessert shops. Since fiscal 2022, 1 SBA-backed loan worth $50K has gone to businesses classed as snack bars and retail bakeries in Harnett County. Population estimates show Harnett County grew 12.3% from 2020 to 2025, faster than the U.S. (+3.1%).
How Harnett County compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the bakeries and dessert shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Harnett County | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.0 | 8.7 | 9.8 |
| Spending per listing | $7.2M | $4.3M | $4.1M |
| Households per official establishment (all snack bars and retail bakeries) | 6,231 | 1,703 | 1,369 |
| Official establishment growth, 2019–2023 | n/a | +42.6% | +24.6% |
| Population growth, 2020–2025 | +12.3% | +7.2% | +3.1% |
| Spending per household on food away from home | $3,592 | $3,776 | $4,070 |
| Median household income | $71,287 | $72,388 | $80,734 |
| Groundwork market score | 85 | 56 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 10 → 8All snack bars and retail bakeries
- Employees, 2023
- 115
- Annual payroll, 2023
- $2M
- One-person businesses, 2023
- 5All snack bars and retail bakeries with no payroll
- Map listings, September 2026
- 257 chain locations
- Listings at the U.S. rate for this spending
- 43The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $50K
SBA-backed loans to businesses classed as snack bars and retail bakeries in Harnett County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack bars and retail bakeries, not only bakeries and dessert shops.
Population and households in Harnett County
- Population, 2025 estimate
- 150,137+12.3% since 2020
- Households
- 49,845
- Median age
- 37.0
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.1
- Land area
- 595 sq. mi.
- People per square mile
- 234
- Median household income
- $71,287+33.1% vs. 2015–2019, before inflation
- Average household income
- $89,999
- Median home value
- $246,200
- Jobs located here
- 27,545
- Daytime population
- 112,161Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Harnett County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the bakeries and dessert shops on map listings by name and distance.
Or open the report at the center of Harnett County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBakeries and dessert shops across North Carolina
Every North Carolina market ranked →The highest-scoring counties in North Carolina for bakeries and dessert shops, numbered among those based in North Carolina, with Harnett County marked.
Top counties in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Chatham County, NC | 96 | 16 | 4.8 | $9.2M | +11.0% | #1 of 1,889 |
| 2Franklin County, NC | 90 | 10 | 3.5 | $10.4M | +18.8% | #13 of 1,889 |
| 3Lincoln County, NC | 87 | 21 | 5.7 | $7M | +13.2% | #31 of 1,889 |
| 4Davie County, NC | 86 | 10 | 5.8 | $6.6M | +6.9% | #38 of 1,889 |
| 5Harnett County, NC | 85 | 25 | 5.0 | $7.2M | +12.3% | #48 of 1,889 |
| 6Hoke County, NC | 83 | 8 | 4.2 | $8.4M | +9.0% | #59 of 1,889 |
| 7Person County, NC | 80 | 5 | 3.1 | $11.2M | +3.7% | #83 of 1,889 |
| 8Johnston County, NC | 79 | 56 | 6.5 | $6M | +17.9% | #101 of 1,889 |
| 9Davidson County, NC | 77 | 39 | 5.6 | $6.2M | +6.6% | #129 of 1,889 |
| 10Granville County, NC | 75 | 12 | 5.3 | $6.9M | +2.1% | #163 of 1,889 |
Other business types in Harnett County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes80
- Sit-down restaurants81
- Fast food and sandwich shops69
- Pizza65
- Coffee shops and cafes80
- Bakeries and dessert shops85
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many bakeries and dessert shops are in Harnett County, NC?
As of September 2026, map listings count 25 bakeries and dessert shops in Harnett County. 7 of them (28%) are chain locations. The listings count bakeries, ice cream, donut and dessert shops, candy stores. Official counts show 8 businesses with payroll classed as snack bars and retail bakeries in 2023. The official count takes in all snack bars and retail bakeries, not only bakeries and dessert shops: coffee shops and cafes are counted too. Another 5 one-person businesses have no payroll, by official counts.
How much do households in Harnett County, NC spend on food away from home?
About $179M a year, or $3,592 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 25 bakeries and dessert shops on map listings, it comes to $7.2M per shop. That spending covers all food away from home, which bakeries and dessert shops share with other businesses in the trade. It is estimated from the incomes of the 49,845 households in Harnett County and national spending patterns by income.
How does Harnett County, NC compare with the U.S. for bakeries and dessert shops?
Harnett County has 5.0 bakeries and dessert shops per 10,000 households, 49% below the U.S. rate of 9.8. Spending per shop is $7.2M, 73% above the U.S. figure of $4.1M. At the U.S. ratio of bakeries and dessert shops to household spending, Harnett County would have about 43, against 25 on map listings. There is one business with payroll in the industry for every 6,231 households, against one for every 1,369 across the U.S.
How fast is Harnett County, NC growing?
Population estimates put Harnett County at 150,137 people in 2025, up 12.3% since 2020, faster than the U.S. (+3.1%). It has 49,845 households. The median household income in Harnett County is $71,287 a year, 12% below the U.S. median of $80,734. That rose 33.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Harnett County scores 85 for bakeries and dessert shops (high), #48 of 1,889 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Harnett County. It maps the bakeries and dessert shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for bakeries and dessert shops · All 56 business types in Harnett County
Screening a site or an acquisition in Harnett County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Harnett County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.