Beauty and personal care · County · North Carolina
Salons, barbers and spas in Harnett County, NC
The salons, barbers and spas in Harnett County, NC, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 74 out of 100: Upper middle
Ranked #194 of 2,385 scored counties
#7 of 96 scored counties in North Carolina
- Listings
- 143
- 22 chain locations (15%)
- Official establishments
- 18
- Businesses with payroll, 2023
- Household spending a year
- $42.7M
- On personal care products and services · $856 a household
- Spending per listing
- $299K
- 40% above the U.S.
- Listings per 10k households
- 28.7
- 39% below the U.S.
- Population, 2025
- 150,137
- +12.3% since 2020
See the salons, barbers and spas around any address in Harnett County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Harnett County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for salons, barbers and spas in Harnett County is 74 (upper middle), #194 of 2,385 scored counties and #7 of 96 scored counties in North Carolina. That puts it in the top 10% of counties for salons, barbers and spas.
Households in Harnett County spend about $42.7M a year on personal care products and services, or $856 per household, 15% below the U.S. average. Spread across 143 salons, barbers and spas, that is $299K per business, 40% above the U.S. figure of $213K.
Harnett County has 143 salons, barbers and spas on map listings as of September 2026. 22 of them (15%) are chain locations, against 15% across the U.S. That is 28.7 per 10,000 households, 39% below the U.S. rate of 47.2.
Official counts show 18 businesses with payroll classed as personal care services in Harnett County in 2023. That is one for every 2,769 households, against one for every 804 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $82K has gone to businesses classed as personal care services in Harnett County. Between 2020 and 2025, the population of Harnett County grew 12.3%, faster than the U.S. (+3.1%).
How Harnett County compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Harnett County | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 28.7 | 50.1 | 47.2 |
| Spending per listing | $299K | $179K | $213K |
| Households per official establishment | 2,769 | 1,058 | 804 |
| Official establishment growth, 2019–2023 | n/a | +25.4% | +14.1% |
| Population growth, 2020–2025 | +12.3% | +7.2% | +3.1% |
| Spending per household on personal care products and services | $856 | $897 | $1,005 |
| Median household income | $71,287 | $72,388 | $80,734 |
| Groundwork market score | 74 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 14 → 18
- Employees, 2023
- 79
- Annual payroll, 2023
- $1.3M
- One-person businesses, 2023
- 553Businesses with no payroll
- Map listings, September 2026
- 14322 chain locations
- Listings at the U.S. rate for this spending
- 201The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $82K
SBA-backed loans to businesses classed as personal care services in Harnett County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Harnett County
- Population, 2025 estimate
- 150,137+12.3% since 2020
- Households
- 49,845
- Median age
- 37.0
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.1
- Land area
- 595 sq. mi.
- People per square mile
- 234
- Median household income
- $71,287+33.1% vs. 2015–2019, before inflation
- Average household income
- $89,999
- Median home value
- $246,200
- Jobs located here
- 27,545
- Daytime population
- 112,161Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Harnett County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Harnett County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across North Carolina
Every North Carolina market ranked →The highest-scoring counties in North Carolina for salons, barbers and spas, numbered among those based in North Carolina, with Harnett County marked.
Top counties in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Chatham County, NC | 90 | 78 | 23.6 | $443K | +11.0% | #11 of 2,385 |
| 2Camden County, NC | 89 | 5 | 12.5 | $763K | +8.8% | #13 of 2,385 |
| 3Currituck County, NC | 86 | 28 | 23.6 | $428K | +16.7% | #29 of 2,385 |
| 4Franklin County, NC | 79 | 58 | 20.3 | $428K | +18.8% | #85 of 2,385 |
| 5Madison County, NC | 74 | 12 | 14.4 | $556K | +5.9% | #178 of 2,385 |
| 6Hoke County, NC | 74 | 50 | 26.0 | $320K | +9.0% | #192 of 2,385 |
| 7Harnett County, NC | 74 | 143 | 28.7 | $299K | +12.3% | #194 of 2,385 |
| 8Davie County, NC | 74 | 57 | 33.0 | $277K | +6.9% | #197 of 2,385 |
| 9Perquimans County, NC | 71 | 10 | 17.8 | $469K | +3.6% | #244 of 2,385 |
| 10Yancey County, NC | 69 | 13 | 16.0 | $507K | +3.2% | #300 of 2,385 |
Other business types in Harnett County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas74
- Hair salons75
- Barbershops61
- Nail salons50
- Spas and skin care84
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Harnett County, NC?
Map listings as of September 2026 show 143 salons, barbers and spas in Harnett County. 22 of them (15%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 18 businesses with payroll classed as personal care services in 2023. Official counts also show 553 one-person businesses without payroll.
How much do households in Harnett County, NC spend on personal care products and services?
About $42.7M a year, or $856 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 143 salons, barbers and spas on map listings, it comes to $299K per business. It is estimated from the incomes of the 49,845 households in Harnett County and national spending patterns by income.
How does Harnett County, NC compare with the U.S. for salons, barbers and spas?
Harnett County has 28.7 salons, barbers and spas per 10,000 households, 39% below the U.S. rate of 47.2. Spending per business is $299K, 40% above the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Harnett County would have about 201, against 143 on map listings. There is one business with payroll in the industry for every 2,769 households, against one for every 804 across the U.S.
How fast is Harnett County, NC growing?
Population estimates put Harnett County at 150,137 people in 2025, up 12.3% since 2020, faster than the U.S. (+3.1%). It has 49,845 households. The median household income in Harnett County is $71,287 a year, 12% below the U.S. median of $80,734. That rose 33.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Harnett County scores 74 for salons, barbers and spas (upper middle), #194 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Harnett County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Harnett County
Screening a site or an acquisition in Harnett County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Harnett County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.