Real estate · County · North Carolina
Real estate agents and brokers in Harnett County, NC
Competitor counts, household spending and official business counts for real estate agents and brokers in Harnett County, NC, set against other counties and the U.S.
Groundwork market score · out of 100
Score 72 out of 100: Upper middle
Ranked #156 of 2,176 scored counties
#5 of 88 scored counties in North Carolina
- Listings
- 59
- 3 chain locations (5%)
- Official establishments
- 34
- +25.9% since 2019
- Household spending a year
- $725.9M
- On rent and homeowner costs · $14,563 a household
- Housing spending per listing (U.S. = 100)
- 226
- 2.3 times the U.S.
- Listings per 10k households
- 11.8
- 61% below the U.S.
- Population, 2025
- 150,137
- +12.3% since 2020
See the real estate agents and brokers around any address in Harnett County
The site report maps the real estate agents and brokers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Harnett County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Harnett County scores 72 (upper middle) on the Groundwork market score for real estate agents and brokers, ranking #156 of 2,176 scored counties and #5 of 88 scored counties in North Carolina. That puts it in the top 10% of counties for real estate agents and brokers.
Map listings as of September 2026 show 59 real estate agents and brokers in Harnett County. Chain locations make up 5% of them, against 4% across the U.S. That is 11.8 per 10,000 households, 61% below the U.S. rate of 30.6.
Households in Harnett County spend about $725.9M a year on rent and homeowner costs, or $14,563 per household, 13% below the U.S. average. Housing spending per office is 2.3 times the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in.
The official count of businesses with payroll classed as offices of real estate agents and brokers in Harnett County was 34 in 2023, up 25.9% from 2019. That is one for every 1,466 households, against one for every 788 across the U.S. Between 2020 and 2025, the population of Harnett County grew 12.3%, faster than the U.S. (+3.1%).
How Harnett County compares
The same measures for North Carolina and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Harnett County | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.8 | 30.2 | 30.6 |
| Housing spending per listing (U.S. = 100) | 226 | 92 | 100 |
| Households per official establishment | 1,466 | 622 | 788 |
| Official establishment growth, 2019–2023 | +25.9% | +29.9% | +20.1% |
| Population growth, 2020–2025 | +12.3% | +7.2% | +3.1% |
| Spending per household on rent and homeowner costs | $14,563 | $15,139 | $16,661 |
| Median household income | $71,287 | $72,388 | $80,734 |
| Groundwork market score | 72 | 39 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 27 → 34+25.9% over the period
- Employees, 2023
- 60
- Annual payroll, 2023
- $2.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 593 chain locations
- Listings at the U.S. rate for this spending
- 133The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of real estate agents and brokers in Harnett County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Harnett County
- Population, 2025 estimate
- 150,137+12.3% since 2020
- Households
- 49,845
- Median age
- 37.0
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.1
- Land area
- 595 sq. mi.
- People per square mile
- 234
- Median household income
- $71,287+33.1% vs. 2015–2019, before inflation
- Average household income
- $89,999
- Median home value
- $246,200
- Jobs located here
- 27,545
- Daytime population
- 112,161Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Harnett County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate agents and brokers on map listings by name and distance.
Or open the report at the center of Harnett County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate agents and brokers across North Carolina
Every North Carolina market ranked →The highest-scoring counties in North Carolina for real estate agents and brokers, numbered among those based in North Carolina, with Harnett County marked.
Top counties in North Carolina
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Duplin County, NC | 79 | 14 | 6.7 | 361 | +6.0% | #38 of 2,176 |
| 2Franklin County, NC | 76 | 32 | 11.2 | 241 | +18.8% | #73 of 2,176 |
| 3Hoke County, NC | 74 | 18 | 9.3 | 279 | +9.0% | #104 of 2,176 |
| 4Person County, NC | 74 | 16 | 10.0 | 263 | +3.7% | #107 of 2,176 |
| 5Harnett County, NC | 72 | 59 | 11.8 | 226 | +12.3% | #156 of 2,176 |
| 6Sampson County, NC | 71 | 19 | 8.8 | 274 | +4.1% | #174 of 2,176 |
| 7Davidson County, NC | 71 | 76 | 10.9 | 240 | +6.6% | #179 of 2,176 |
| 8Granville County, NC | 68 | 21 | 9.3 | 290 | +2.1% | #261 of 2,176 |
| 9Robeson County, NC | 68 | 36 | 8.3 | 271 | +3.4% | #265 of 2,176 |
| 10Alexander County, NC | 67 | 10 | 7.1 | 359 | +1.5% | #293 of 2,176 |
Other business types in Harnett County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate67
- Real estate agents and brokers72
- Property management73
- Mortgage brokers and lenders67
- Home inspectors
Funeral services
Questions
How many real estate agents and brokers are in Harnett County, NC?
There are 59 real estate agents and brokers on map listings in Harnett County as of September 2026. 3 of them (5%) are chain locations. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 34 businesses with payroll classed as offices of real estate agents and brokers in 2023, up 25.9% from 2019.
How much do households in Harnett County, NC spend on rent and homeowner costs?
About $725.9M a year, or $14,563 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). For the 59 real estate agents and brokers on map listings, housing spending per office is 2.3 times the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in. It is estimated from the incomes of the 49,845 households in Harnett County and national spending patterns by income.
How does Harnett County, NC compare with the U.S. for real estate agents and brokers?
Harnett County has 11.8 real estate agents and brokers per 10,000 households, 61% below the U.S. rate of 30.6. The index of housing spending per office is 226, where 100 is the U.S. At the national ratio of real estate agents and brokers to household spending, Harnett County would have about 133, against 59 on map listings. There is one business with payroll in the industry for every 1,466 households, against one for every 788 across the U.S. The official count rose 25.9% from 2019 to 2023, against +20.1% for the U.S.
How fast is Harnett County, NC growing?
Population estimates put Harnett County at 150,137 people in 2025, up 12.3% since 2020, faster than the U.S. (+3.1%). It has 49,845 households. The median household income in Harnett County is $71,287 a year, 12% below the U.S. median of $80,734. That rose 33.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Harnett County scores 72 for real estate agents and brokers (upper middle), #156 of 2,176 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Harnett County. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate agents and brokers · All 56 business types in Harnett County
Screening a site or an acquisition in Harnett County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Harnett County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.