Groundwork

Real estate · County · North Carolina

Mortgage brokers and lenders in Harnett County, NC

The mortgage brokers and lenders in Harnett County, NC, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 67 out of 100: Upper middle

Ranked #150 of 887 scored counties
#11 of 38 scored counties in North Carolina

Listings
13
3 chain locations (23%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$725.9M
On rent and homeowner costs · $14,563 a household
Housing spending per listing (U.S. = 100)
143
43% above the U.S.
Listings per 10k households
2.6
40% below the U.S.
Population, 2025
150,137
+12.3% since 2020

See the mortgage brokers and lenders around any address in Harnett County

The site report maps the mortgage brokers and lenders on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Harnett County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 13 mortgage brokers and lenders in Harnett County. Of those, 3 are chain locations, or 23%, against 21% across the U.S. Per 10,000 households, that is 2.6, 40% below the U.S. rate of 4.3.

At $14,563 per household (13% below the U.S. average), households in Harnett County spend about $725.9M a year on rent and homeowner costs. Housing spending per office is 43% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money mortgage brokers and lenders take in.

There is no official count of businesses with payroll classed as mortgage brokers and real estate lenders in Harnett County: counts under 3 aren’t published.

Population estimates show Harnett County grew 12.3% from 2020 to 2025, faster than the U.S. (+3.1%). Harnett County scores 67 (upper middle) on the Groundwork market score for mortgage brokers and lenders, ranking #150 of 887 scored counties and #11 of 38 scored counties in North Carolina. That puts it in the top quarter of counties.

How Harnett County compares

The same measures for North Carolina and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.

Mortgage brokers and lenders in Harnett County, NC compared with North Carolina and the U.S.
MeasureHarnett CountyNorth CarolinaU.S.
Listings per 10k households2.64.14.3
Housing spending per listing (U.S. = 100)14395100
Households per official establishmentn/a5,4694,897
Official establishment growth, 2019–2023n/a+19.9%+9.5%
Population growth, 2020–2025+12.3%+7.2%+3.1%
Spending per household on rent and homeowner costs$14,563$15,139$16,661
Median household income$71,287$72,388$80,734
Groundwork market score6747

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
133 chain locations
Listings at the U.S. rate for this spending
19The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as mortgage brokers and real estate lenders in Harnett County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Harnett County

Population, 2025 estimate
150,137+12.3% since 2020
Households
49,845
Median age
37.0
Homes lived in by their owners
71%
Vehicles per household
2.1
Land area
595 sq. mi.
People per square mile
234
Median household income
$71,287+33.1% vs. 2015–2019, before inflation
Average household income
$89,999
Median home value
$246,200
Jobs located here
27,545
Daytime population
112,161Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Harnett County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the mortgage brokers and lenders on map listings by name and distance.

Or open the report at the center of Harnett County. Signed out, you see a blurred preview; on an account, each report is one action.

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Mortgage brokers and lenders across North Carolina

Every North Carolina market ranked →

The highest-scoring counties in North Carolina for mortgage brokers and lenders, numbered among those based in North Carolina, with Harnett County marked.

Top counties in North Carolina

Counties in North Carolina ranked for mortgage brokers and lenders by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1Cabarrus County, NC85172.0208+9.9%#8 of 887
2Johnston County, NC82151.8227+17.9%#22 of 887
3Union County, NC81161.9236+11.7%#26 of 887
4Lincoln County, NC7861.6248+13.2%#42 of 887
5Gaston County, NC76181.9194+7.8%#61 of 887
6Iredell County, NC75212.8147+12.9%#69 of 887
7Davidson County, NC71111.6231+6.6%#103 of 887
8Forsyth County, NC71372.3162+5.0%#107 of 887
9Durham County, NC70402.8146+7.7%#124 of 887
10Randolph County, NC6791.6226+3.5%#144 of 887
11Harnett County, NC67132.6143+12.3%#150 of 887

Other business types in Harnett County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many mortgage brokers and lenders are in Harnett County, NC?

There are 13 mortgage brokers and lenders on map listings in Harnett County as of September 2026. 3 of them (23%) are chain locations. The listings count mortgage brokers and mortgage lenders. No official count is published for mortgage brokers and real estate lenders in Harnett County: counts under 3 are left out.

How much do households in Harnett County, NC spend on rent and homeowner costs?

About $725.9M a year, or $14,563 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). For the 13 mortgage brokers and lenders on map listings, housing spending per office is 43% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money mortgage brokers and lenders take in. It is estimated from the incomes of the 49,845 households in Harnett County and national spending patterns by income.

How does Harnett County, NC compare with the U.S. for mortgage brokers and lenders?

Harnett County has 2.6 mortgage brokers and lenders per 10,000 households, 40% below the U.S. rate of 4.3. The index of housing spending per office is 143, where 100 is the U.S. At the national ratio of mortgage brokers and lenders to household spending, Harnett County would have about 19, against 13 on map listings.

How fast is Harnett County, NC growing?

Population estimates put Harnett County at 150,137 people in 2025, up 12.3% since 2020, faster than the U.S. (+3.1%). It has 49,845 households. The median household income in Harnett County is $71,287 a year, 12% below the U.S. median of $80,734. That rose 33.1% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Harnett County scores 67 for mortgage brokers and lenders (upper middle), #150 of 887 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Harnett County. It maps the mortgage brokers and lenders on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for mortgage brokers and lenders · All 56 business types in Harnett County

Screening a site or an acquisition in Harnett County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Harnett County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.