Food and drink · County · North Carolina
Pizza places in Harnett County, NC
Competitor counts, household spending and official business counts for pizza places in Harnett County, NC, set against other counties and the U.S.
Groundwork market score · out of 100
Score 65 out of 100: Upper middle
Ranked #483 of 2,090 scored counties
#23 of 83 scored counties in North Carolina
- Listings
- 36
- 24 chain locations (67%)
- Official establishments
- 90
- All limited-service restaurants · +9.8% since 2019
- Household spending a year
- $179M
- On food away from home · $3,592 a household
- Spending per listing
- $5M
- 2% below the U.S.
- Listings per 10k households
- 7.2
- 10% below the U.S.
- Population, 2025
- 150,137
- +12.3% since 2020
See the pizza places around any address in Harnett County
The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Harnett County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 36 pizza places in Harnett County. Of those, 24 are chain locations, or 67%, against 58% across the U.S. That comes to 7.2 for every 10,000 households, 10% below the U.S. rate of 8.0.
At $3,592 per household (12% below the U.S. average), households in Harnett County spend about $179M a year on food away from home. That works out to $5M per pizza place, 2% below the U.S. figure of $5.1M. That spending covers all food away from home, which pizza places share with other businesses in the trade.
Official counts show 90 businesses with payroll classed as limited-service restaurants in Harnett County in 2023, up 9.8% from 2019. That is one for every 554 households, against one for every 478 across the U.S. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Official counts also show 9 one-person businesses without payroll. Since fiscal 2022, 6 SBA-backed loans worth $4.2M have gone to businesses classed as limited-service restaurants in Harnett County.
Population estimates show Harnett County grew 12.3% from 2020 to 2025, faster than the U.S. (+3.1%). The Groundwork market score for pizza places in Harnett County is 65 (upper middle), #483 of 2,090 scored counties and #23 of 83 scored counties in North Carolina. That puts it in the top quarter of counties.
How Harnett County compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Harnett County | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.2 | 7.4 | 8.0 |
| Spending per listing | $5M | $5.1M | $5.1M |
| Households per official establishment (all limited-service restaurants) | 554 | 504 | 478 |
| Official establishment growth, 2019–2023 | +9.8% | +4.7% | +6.1% |
| Population growth, 2020–2025 | +12.3% | +7.2% | +3.1% |
| Spending per household on food away from home | $3,592 | $3,776 | $4,070 |
| Median household income | $71,287 | $72,388 | $80,734 |
| Groundwork market score | 65 | 53 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 82 → 90All limited-service restaurants · +9.8% over the period
- Employees, 2023
- 2,034
- Annual payroll, 2023
- $32.1M
- One-person businesses, 2023
- 9All limited-service restaurants with no payroll
- Map listings, September 2026
- 3624 chain locations
- Listings at the U.S. rate for this spending
- 35The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 6
- Amount
- $4.2M
SBA-backed loans to businesses classed as limited-service restaurants in Harnett County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.
Population and households in Harnett County
- Population, 2025 estimate
- 150,137+12.3% since 2020
- Households
- 49,845
- Median age
- 37.0
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.1
- Land area
- 595 sq. mi.
- People per square mile
- 234
- Median household income
- $71,287+33.1% vs. 2015–2019, before inflation
- Average household income
- $89,999
- Median home value
- $246,200
- Jobs located here
- 27,545
- Daytime population
- 112,161Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Harnett County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.
Or open the report at the center of Harnett County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPizza across North Carolina
Every North Carolina market ranked →The highest-scoring counties in North Carolina for pizza places, numbered among those based in North Carolina, with Harnett County marked.
Top counties in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Union County, NC | 85 | 60 | 7.1 | $6.4M | +11.7% | #43 of 2,090 |
| 2Davie County, NC | 83 | 10 | 5.8 | $6.6M | +6.9% | #52 of 2,090 |
| 3Orange County, NC | 82 | 33 | 5.8 | $7.6M | +6.1% | #55 of 2,090 |
| 4Chatham County, NC | 81 | 28 | 8.5 | $5.3M | +11.0% | #76 of 2,090 |
| 5Hoke County, NC | 79 | 11 | 5.7 | $6.1M | +9.0% | #109 of 2,090 |
| 6Yadkin County, NC | 76 | 7 | 4.7 | $7.3M | +2.9% | #151 of 2,090 |
| 7Durham County, NC | 75 | 79 | 5.6 | $7.4M | +7.7% | #165 of 2,090 |
| 8Henderson County, NC | 75 | 29 | 5.7 | $6.4M | +5.0% | #171 of 2,090 |
| 9Pender County, NC | 75 | 16 | 6.3 | $6.2M | +19.0% | #172 of 2,090 |
| 10Stokes County, NC | 73 | 9 | 4.6 | $7M | +3.5% | #214 of 2,090 |
| 23Harnett County, NC | 65 | 36 | 7.2 | $5M | +12.3% | #483 of 2,090 |
Other business types in Harnett County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pizza places are in Harnett County, NC?
There are 36 pizza places on map listings in Harnett County as of September 2026. 24 of them (67%) are chain locations. The listings count pizza restaurants. Official counts show 90 businesses with payroll classed as limited-service restaurants in 2023, up 9.8% from 2019. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Another 9 one-person businesses have no payroll, by official counts.
How much do households in Harnett County, NC spend on food away from home?
About $179M a year, or $3,592 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 36 pizza places on map listings, it comes to $5M per pizza place. The spending figure covers all food away from home, not only pizza places. It is estimated from the incomes of the 49,845 households in Harnett County and national spending patterns by income.
How does Harnett County, NC compare with the U.S. for pizza places?
Harnett County has 7.2 pizza places per 10,000 households, 10% below the U.S. rate of 8.0. Spending per pizza place is $5M, 2% below the U.S. figure of $5.1M. At the national ratio of pizza places to household spending, Harnett County would have about 35, against 36 on map listings. There is one business with payroll in the industry for every 554 households, against one for every 478 across the U.S. The official count rose 9.8% from 2019 to 2023, against +6.1% for the U.S.
How fast is Harnett County, NC growing?
Population estimates put Harnett County at 150,137 people in 2025, up 12.3% since 2020, faster than the U.S. (+3.1%). It has 49,845 households. The median household income in Harnett County is $71,287 a year, 12% below the U.S. median of $80,734. That rose 33.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Harnett County scores 65 for pizza places (upper middle), #483 of 2,090 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Harnett County. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pizza places · All 56 business types in Harnett County
Screening a site or an acquisition in Harnett County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Harnett County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.