Funeral services · County · Nevada
Funeral homes in Washoe County, NV
The funeral homes in Washoe County, NV, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 76 out of 100: High
Ranked #118 of 1,472 scored counties
#2 of 2 scored counties in Nevada
- Listings
- 20
- 5 chain locations (25%)
- Official establishments
- 13
- Businesses with payroll, 2023
- Household spending a year
- $26.7M
- On funerals · $134 a household
- Spending per listing
- $1.3M
- 97% above the U.S.
- Listings per 10k households
- 1.0
- 52% below the U.S.
- Population, 2025
- 509,386
- +4.4% since 2020
See the funeral homes around any address in Washoe County
The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Washoe County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Washoe County scores 76 (high) on the Groundwork market score for funeral homes, ranking #118 of 1,472 scored counties and #2 of 2 scored counties in Nevada. That puts it in the top 10% of counties for funeral homes.
Households in Washoe County spend about $26.7M a year on funerals, or $134 per household, 6% below the U.S. average. That is about $1.3M of household spending for each home on map listings, 97% above the U.S. figure of $679K.
Washoe County has 20 funeral homes on map listings as of September 2026. 5 of them (25%) are chain locations, against 10% across the U.S. That comes to 1.0 for every 10,000 households, 52% below the U.S. rate of 2.1.
Official counts show 13 businesses with payroll classed as funeral homes and funeral services in Washoe County in 2023. That is one for every 15,330 households, against one for every 8,510 across the U.S. Between 2020 and 2025, the population of Washoe County grew 4.4%, faster than the U.S. (+3.1%).
How Washoe County compares
The same measures for Nevada and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Washoe County | Nevada | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.0 | 0.8 | 2.1 |
| Spending per listing | $1.3M | $1.7M | $679K |
| Households per official establishment | 15,330 | 18,501 | 8,510 |
| Official establishment growth, 2019–2023 | n/a | +12.1% | −1.7% |
| Population growth, 2020–2025 | +4.4% | +5.3% | +3.1% |
| Spending per household on funerals | $134 | $137 | $143 |
| Median household income | $88,096 | $78,260 | $80,734 |
| Groundwork market score | 76 | 80 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 11 → 13
- Employees, 2023
- 72
- Annual payroll, 2023
- $3.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 205 chain locations
- Listings at the U.S. rate for this spending
- 39The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as funeral homes and funeral services in Washoe County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Washoe County
- Population, 2025 estimate
- 509,386+4.4% since 2020
- Households
- 199,296
- Median age
- 40.1
- Homes lived in by their owners
- 60%
- Vehicles per household
- 2.0
- Land area
- 6,316 sq. mi.
- People per square mile
- 79
- Median household income
- $88,096+36.0% vs. 2015–2019, before inflation
- Average household income
- $120,937
- Median home value
- $539,900
- Jobs located here
- 242,902
- Daytime population
- 492,944Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Washoe County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.
Or open the report at the center of Washoe County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardFuneral homes across Nevada
Every Nevada market ranked →The highest-scoring counties in Nevada for funeral homes, numbered among those based in Nevada, with Washoe County marked.
Top counties in Nevada
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Clark County, NV | 79 | 61 | 0.7 | $1.9M | +5.8% | #73 of 1,472 |
| 2Washoe County, NV | 76 | 20 | 1.0 | $1.3M | +4.4% | #118 of 1,472 |
Other business types in Washoe County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
- Funeral homes76
Questions
How many funeral homes are in Washoe County, NV?
Map listings as of September 2026 show 20 funeral homes in Washoe County. 5 of them (25%) are chain locations. The listings count funeral homes, mortuaries and cremation services. Official counts show 13 businesses with payroll classed as funeral homes and funeral services in 2023.
How much do households in Washoe County, NV spend on funerals?
About $26.7M a year, or $134 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 20 funeral homes on map listings, it comes to $1.3M per home. It is estimated from the incomes of the 199,296 households in Washoe County and national spending patterns by income.
How does Washoe County, NV compare with the U.S. for funeral homes?
Washoe County has 1.0 funeral homes per 10,000 households, 52% below the U.S. rate of 2.1. Spending per home is $1.3M, 97% above the U.S. figure of $679K. At the U.S. ratio of funeral homes to household spending, Washoe County would have about 39, against 20 on map listings. There is one business with payroll in the industry for every 15,330 households, against one for every 8,510 across the U.S.
How fast is Washoe County, NV growing?
Population estimates put Washoe County at 509,386 people in 2025, up 4.4% since 2020, faster than the U.S. (+3.1%). It has 199,296 households. The median household income in Washoe County is $88,096 a year, 9% above the U.S. median of $80,734. That rose 36.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Washoe County scores 76 for funeral homes (high), #118 of 1,472 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Washoe County. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for funeral homes · All 56 business types in Washoe County
Screening a site or an acquisition in Washoe County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Washoe County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.