Groundwork

Fitness and classes · County · Nevada

Gyms in Washoe County, NV

The gyms in Washoe County, NV, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 65 out of 100: Upper middle

Ranked #360 of 1,792 scored counties
#4 of 9 scored counties in Nevada

Listings
164
60 chain locations (37%)
Official establishments
86
All fitness and recreational sports centers · +13.2% since 2019
Household spending a year
$243.1M
On memberships, classes and admissions · $1,220 a household
Spending per listing
$1.5M
14% above the U.S.
Listings per 10k households
8.2
8% above the U.S.
Population, 2025
509,386
+4.4% since 2020

See the gyms around any address in Washoe County

The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Washoe County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 164 gyms in Washoe County. Of those, 60 are chain locations, or 37%, against 28% across the U.S. That is 8.2 per 10,000 households, 8% above the U.S. rate of 7.6.

At $1,220 per household (24% above the U.S. average), households in Washoe County spend about $243.1M a year on memberships, classes and admissions. That is about $1.5M of household spending for each gym on map listings, 14% above the U.S. figure of $1.3M. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade.

The official count of businesses with payroll classed as fitness and recreational sports centers in Washoe County was 86 in 2023, up 13.2% from 2019. That is one for every 2,317 households, against one for every 3,109 across the U.S. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too. Since fiscal 2022, 20 SBA-backed loans worth $4.5M have gone to businesses classed as fitness and recreational sports centers in Washoe County.

Between 2020 and 2025, the population of Washoe County grew 4.4%, faster than the U.S. (+3.1%). Washoe County scores 65 (upper middle) on the Groundwork market score for gyms, ranking #360 of 1,792 scored counties and #4 of 9 scored counties in Nevada. That puts it in the top quarter of counties.

How Washoe County compares

The same measures for Nevada and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms in Washoe County, NV compared with Nevada and the U.S.
MeasureWashoe CountyNevadaU.S.
Listings per 10k households8.27.17.6
Spending per listing$1.5M$1.5M$1.3M
Households per official establishment (all fitness and recreational sports centers)2,3173,4863,109
Official establishment growth, 2019–2023+13.2%+3.0%+5.8%
Population growth, 2020–2025+4.4%+5.3%+3.1%
Spending per household on memberships, classes and admissions$1,220$1,088$983
Median household income$88,096$78,260$80,734
Groundwork market score6575

Official counts and lending

Businesses

Official establishments, 2019 to 2023
76 → 86All fitness and recreational sports centers · +13.2% over the period
Employees, 2023
1,052
Annual payroll, 2023
$19M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
16460 chain locations
Listings at the U.S. rate for this spending
187The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
20
Amount
$4.5M

SBA-backed loans to businesses classed as fitness and recreational sports centers in Washoe County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.

Population and households in Washoe County

Population, 2025 estimate
509,386+4.4% since 2020
Households
199,296
Median age
40.1
Homes lived in by their owners
60%
Vehicles per household
2.0
Land area
6,316 sq. mi.
People per square mile
79
Median household income
$88,096+36.0% vs. 2015–2019, before inflation
Average household income
$120,937
Median home value
$539,900
Jobs located here
242,902
Daytime population
492,944Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Washoe County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.

Or open the report at the center of Washoe County. Signed out, you see a blurred preview; on an account, each report is one action.

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The highest-scoring counties in Nevada for gyms, numbered among those based in Nevada, with Washoe County marked.

Top counties in Nevada

Counties in Nevada ranked for gyms by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Lyon County, NV87114.6$2.2M+9.5%#25 of 1,792
2Clark County, NV785836.8$1.6M+5.8%#91 of 1,792
3Nye County, NV77156.8$1.3M+10.3%#114 of 1,792
4Washoe County, NV651648.2$1.5M+4.4%#360 of 1,792
5Elko County, NV64178.7$1.2M+2.1%#403 of 1,792
6Douglas County, NV62167.5$1.7M+1.2%#446 of 1,792
7Humboldt County, NV5057.2$1.3M0.0%#904 of 1,792
8Carson City, NV442510.6$939K−0.2%#1,138 of 1,792
9Churchill County, NV4299.5$1.1M+1.1%#1,187 of 1,792

Other business types in Washoe County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms are in Washoe County, NV?

There are 164 gyms on map listings in Washoe County as of September 2026. 60 of them (37%) are chain locations. The listings count gyms and fitness centers. Official counts show 86 businesses with payroll classed as fitness and recreational sports centers in 2023, up 13.2% from 2019. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms.

How much do households in Washoe County, NV spend on memberships, classes and admissions?

About $243.1M a year, or $1,220 per household. That is 24% above the U.S. average (an index of 124, where 100 is the U.S. average). Spread across the 164 gyms on map listings, it comes to $1.5M per gym. The spending figure covers all memberships, classes and admissions, not only gyms. It is estimated from the incomes of the 199,296 households in Washoe County and national spending patterns by income.

How does Washoe County, NV compare with the U.S. for gyms?

Washoe County has 8.2 gyms per 10,000 households, 8% above the U.S. rate of 7.6. Spending per gym is $1.5M, 14% above the U.S. figure of $1.3M. At the national ratio of gyms to household spending, Washoe County would have about 187, against 164 on map listings. There is one business with payroll in the industry for every 2,317 households, against one for every 3,109 across the U.S. The official count rose 13.2% from 2019 to 2023, against +5.8% for the U.S.

How fast is Washoe County, NV growing?

Population estimates put Washoe County at 509,386 people in 2025, up 4.4% since 2020, faster than the U.S. (+3.1%). It has 199,296 households. The median household income in Washoe County is $88,096 a year, 9% above the U.S. median of $80,734. That rose 36.0% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Washoe County scores 65 for gyms (upper middle), #360 of 1,792 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Washoe County. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms · All 56 business types in Washoe County

Screening a site or an acquisition in Washoe County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Washoe County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.