Pets · County · Virginia
Pet grooming and boarding businesses in Salem city, VA
How Salem city, VA compares with other counties and the U.S. for pet grooming and boarding businesses: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 25 out of 100: Lower middle
Ranked #1,290 of 1,461 scored counties
#57 of 61 scored counties in Virginia
- Listings
- 9
- 0 chain locations (0%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $8.9M
- On pets · $868 a household
- Spending per listing
- $989K
- 61% below the U.S.
- Listings per 10k households
- 8.8
- 2.4 times the U.S.
- Population, 2025
- 25,816
- +1.7% since 2020
See the pet grooming and boarding businesses around any address in Salem city
The site report maps the pet grooming and boarding businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Salem city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for pet grooming and boarding businesses in Salem city is 25 (lower middle), #1,290 of 1,461 scored counties and #57 of 61 scored counties in Virginia. That puts it in the bottom quarter of counties.
Map listings as of September 2026 show 9 pet grooming and boarding businesses in Salem city. None of them are chain locations, against 9% across the U.S. That is 8.8 per 10,000 households, 2.4 times the U.S. rate of 3.6.
Households in Salem city spend about $8.9M a year on pets, or $868 per household, 5% below the U.S. average. That works out to $989K per business, 61% below the U.S. figure of $2.5M. That spending covers all pets, which pet grooming and boarding businesses share with other businesses in the trade.
In 2023, official counts showed 4 businesses with payroll in Salem city classed as pet care (except veterinary). That is one for every 2,564 households, against one for every 5,057 across the U.S. Between 2020 and 2025, the population of Salem city grew 1.7%, slower than the U.S. (+3.1%).
How Salem city compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet grooming and boarding businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Salem city | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.8 | 3.3 | 3.6 |
| Spending per listing | $989K | $3.2M | $2.5M |
| Households per official establishment | 2,564 | 4,405 | 5,057 |
| Official establishment growth, 2019–2023 | n/a | +25.0% | +25.2% |
| Population growth, 2020–2025 | +1.7% | +2.8% | +3.1% |
| Spending per household on pets | $868 | $1,056 | $909 |
| Median household income | $66,725 | $93,170 | $80,734 |
| Groundwork market score | 25 | 67 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3 → 4
- Employees, 2023
- 24
- Annual payroll, 2023
- $555K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 90 chain locations
- Listings at the U.S. rate for this spending
- 4The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet care (except veterinary) in Salem city, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Salem city
- Population, 2025 estimate
- 25,816+1.7% since 2020
- Households
- 10,256
- Median age
- 41.0
- Homes lived in by their owners
- 63%
- Vehicles per household
- 1.9
- Land area
- 15 sq. mi.
- People per square mile
- 1,765
- Median household income
- $66,725+16.7% vs. 2015–2019, before inflation
- Average household income
- $96,247
- Median home value
- $258,600
- Jobs located here
- 21,974
- Daytime population
- 36,320Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Salem city?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet grooming and boarding businesses on map listings by name and distance.
Or open the report at the center of Salem city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet grooming and boarding across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for pet grooming and boarding businesses, numbered among those based in Virginia, with Salem city marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Richmond city, VA | 84 | 23 | 2.2 | $3.9M | +4.6% | #26 of 1,461 |
| 2Prince William County, VA | 83 | 48 | 3.1 | $4.2M | +4.2% | #34 of 1,461 |
| 3Arlington County, VA | 82 | 30 | 2.7 | $5M | +2.1% | #38 of 1,461 |
| 4Bedford County, VA | 82 | 11 | 3.3 | $2.8M | +4.4% | #44 of 1,461 |
| 5Albemarle County, VA | 80 | 12 | 2.6 | $4.3M | +5.1% | #58 of 1,461 |
| 6Chesapeake city, VA | 80 | 25 | 2.7 | $3.9M | +2.3% | #59 of 1,461 |
| 7Chesterfield County, VA | 80 | 40 | 2.9 | $3.8M | +8.7% | #61 of 1,461 |
| 8Goochland County, VA | 80 | 6 | 5.8 | $2.1M | +17.4% | #68 of 1,461 |
| 9Frederick County, VA | 79 | 11 | 3.1 | $3.4M | +8.8% | #75 of 1,461 |
| 10Spotsylvania County, VA | 76 | 22 | 4.2 | $2.7M | +10.5% | #107 of 1,461 |
| 57Salem city, VA | 25 | 9 | 8.8 | $989K | +1.7% | #1,290 of 1,461 |
Other business types in Salem city
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses46
- Veterinarians32
- Pet grooming and boarding25
- Pet stores
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet grooming and boarding businesses are in Salem city, VA?
There are 9 pet grooming and boarding businesses on map listings in Salem city as of September 2026. None of them are chain locations. The listings count groomers, boarding, dog daycare and pet sitters. Official counts show 4 businesses with payroll classed as pet care (except veterinary) in 2023.
How much do households in Salem city, VA spend on pets?
About $8.9M a year, or $868 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 9 pet grooming and boarding businesses on map listings, it comes to $989K per business. The spending figure covers all pets, not only pet grooming and boarding businesses. It is estimated from the incomes of the 10,256 households in Salem city and national spending patterns by income.
How does Salem city, VA compare with the U.S. for pet grooming and boarding businesses?
Salem city has 8.8 pet grooming and boarding businesses per 10,000 households, 2.4 times the U.S. rate of 3.6. Spending per business is $989K, 61% below the U.S. figure of $2.5M. At the national ratio of pet grooming and boarding businesses to household spending, Salem city would have about 4, against 9 on map listings. There is one business with payroll in the industry for every 2,564 households, against one for every 5,057 across the U.S.
How fast is Salem city, VA growing?
Population estimates put Salem city at 25,816 people in 2025, up 1.7% since 2020, slower than the U.S. (+3.1%). It has 10,256 households. The median household income in Salem city is $66,725 a year, 17% below the U.S. median of $80,734. That rose 16.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Salem city scores 25 for pet grooming and boarding businesses (lower middle), #1,290 of 1,461 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Salem city. It maps the pet grooming and boarding businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet grooming and boarding businesses · All 56 business types in Salem city
Screening a site or an acquisition in Salem city?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Salem city. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.