Fitness and classes · County · Virginia
Martial arts and dance studios in Salem city, VA
How Salem city, VA compares with other counties and the U.S. for martial arts and dance studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 25 out of 100: Lower middle
Ranked #1,209 of 1,334 scored counties
#50 of 60 scored counties in Virginia
- Listings
- 8
- 0 chain locations (0%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $7.1M
- On memberships, classes and admissions · $692 a household
- Spending per listing
- $888K
- 56% below the U.S.
- Listings per 10k households
- 7.8
- 59% above the U.S.
- Population, 2025
- 25,816
- +1.7% since 2020
See the martial arts and dance studios around any address in Salem city
The site report maps the martial arts and dance studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Salem city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For martial arts and dance studios, Salem city has a Groundwork market score of 25 (lower middle): #1,209 of 1,334 scored counties and #50 of 60 scored counties in Virginia. That puts it in the bottom quarter of counties.
At $692 per household (30% below the U.S. average), households in Salem city spend about $7.1M a year on memberships, classes and admissions. That works out to $888K per studio, 56% below the U.S. figure of $2M. The spending figure covers all memberships, classes and admissions, not only martial arts and dance studios.
Salem city has 8 martial arts and dance studios on map listings as of September 2026. None of them are chain locations, against 7% across the U.S. That is 7.8 per 10,000 households, 59% above the U.S. rate of 4.9.
The official count of businesses with payroll classed as sports, recreation and fine arts instruction in Salem city was 3 in 2023. That is one for every 3,419 households, against one for every 3,473 across the U.S. Population estimates show Salem city grew 1.7% from 2020 to 2025, slower than the U.S. (+3.1%).
How Salem city compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the martial arts and dance studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Salem city | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.8 | 5.0 | 4.9 |
| Spending per listing | $888K | $1.9M | $2M |
| Households per official establishment | 3,419 | 3,184 | 3,473 |
| Official establishment growth, 2019–2023 | n/a | +3.4% | +11.1% |
| Population growth, 2020–2025 | +1.7% | +2.8% | +3.1% |
| Spending per household on memberships, classes and admissions | $692 | $960 | $983 |
| Median household income | $66,725 | $93,170 | $80,734 |
| Groundwork market score | 25 | 46 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3
- Employees, 2023
- 25
- Annual payroll, 2023
- $284K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 80 chain locations
- Listings at the U.S. rate for this spending
- 4The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as sports, recreation and fine arts instruction in Salem city, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Salem city
- Population, 2025 estimate
- 25,816+1.7% since 2020
- Households
- 10,256
- Median age
- 41.0
- Homes lived in by their owners
- 63%
- Vehicles per household
- 1.9
- Land area
- 15 sq. mi.
- People per square mile
- 1,765
- Median household income
- $66,725+16.7% vs. 2015–2019, before inflation
- Average household income
- $96,247
- Median home value
- $258,600
- Jobs located here
- 21,974
- Daytime population
- 36,320Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Salem city?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the martial arts and dance studios on map listings by name and distance.
Or open the report at the center of Salem city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardMartial arts and dance studios across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for martial arts and dance studios, numbered among those based in Virginia, with Salem city marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Frederick County, VA | 89 | 9 | 2.5 | $3.7M | +8.8% | #6 of 1,334 |
| 2Suffolk city, VA | 82 | 8 | 2.1 | $4.1M | +10.4% | #24 of 1,334 |
| 3Arlington County, VA | 81 | 31 | 2.8 | $4.9M | +2.1% | #33 of 1,334 |
| 4Culpeper County, VA | 80 | 7 | 3.7 | $2.5M | +9.3% | #45 of 1,334 |
| 5New Kent County, VA | 76 | 5 | 5.4 | $2M | +21.2% | #75 of 1,334 |
| 6Rockingham County, VA | 74 | 11 | 3.4 | $2.3M | +6.6% | #103 of 1,334 |
| 7Goochland County, VA | 71 | 5 | 4.8 | $2.5M | +17.4% | #151 of 1,334 |
| 8Spotsylvania County, VA | 71 | 32 | 6.1 | $1.7M | +10.5% | #157 of 1,334 |
| 9Alexandria city, VA | 68 | 24 | 3.2 | $3.8M | +1.0% | #192 of 1,334 |
| 10Augusta County, VA | 67 | 5 | 1.6 | $4.4M | +1.8% | #211 of 1,334 |
| 50Salem city, VA | 25 | 8 | 7.8 | $888K | +1.7% | #1,209 of 1,334 |
Other business types in Salem city
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes25
- Gyms28
- Yoga, Pilates and fitness studios
- Martial arts and dance studios25
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many martial arts and dance studios are in Salem city, VA?
Map listings as of September 2026 show 8 martial arts and dance studios in Salem city. None of them are chain locations. The listings count martial arts and dance studios. Official counts show 3 businesses with payroll classed as sports, recreation and fine arts instruction in 2023.
How much do households in Salem city, VA spend on memberships, classes and admissions?
About $7.1M a year, or $692 per household. That is 30% below the U.S. average (an index of 70, where 100 is the U.S. average). Spread across the 8 martial arts and dance studios on map listings, it comes to $888K per studio. That spending covers all memberships, classes and admissions, which martial arts and dance studios share with other businesses in the trade. It is estimated from the incomes of the 10,256 households in Salem city and national spending patterns by income.
How does Salem city, VA compare with the U.S. for martial arts and dance studios?
Salem city has 7.8 martial arts and dance studios per 10,000 households, 59% above the U.S. rate of 4.9. Spending per studio is $888K, 56% below the U.S. figure of $2M. At the U.S. ratio of martial arts and dance studios to household spending, Salem city would have about 4, against 8 on map listings. There is one business with payroll in the industry for every 3,419 households, against one for every 3,473 across the U.S.
How fast is Salem city, VA growing?
Population estimates put Salem city at 25,816 people in 2025, up 1.7% since 2020, slower than the U.S. (+3.1%). It has 10,256 households. The median household income in Salem city is $66,725 a year, 17% below the U.S. median of $80,734. That rose 16.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Salem city scores 25 for martial arts and dance studios (lower middle), #1,209 of 1,334 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Salem city. It maps the martial arts and dance studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for martial arts and dance studios · All 56 business types in Salem city
Screening a site or an acquisition in Salem city?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Salem city. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.