Food and drink · County · Virginia
Coffee shops and cafes in Salem city, VA
The coffee shops and cafes in Salem city, VA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 48 out of 100: Lower middle
Ranked #1,102 of 2,063 scored counties
#58 of 88 scored counties in Virginia
- Listings
- 11
- 6 chain locations (55%)
- Official establishments
- 5
- All snack and nonalcoholic beverage bars
- Household spending a year
- $37.6M
- On food away from home · $3,665 a household
- Spending per listing
- $3.4M
- 8% below the U.S.
- Listings per 10k households
- 10.7
- 3% below the U.S.
- Population, 2025
- 25,816
- +1.7% since 2020
See the coffee shops and cafes around any address in Salem city
The site report maps the coffee shops and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Salem city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 11 coffee shops and cafes in Salem city. Chain locations make up 55% of them, against 39% across the U.S. Per 10,000 households, that is 10.7, 3% below the U.S. rate of 11.0.
Household spending on food away from home in Salem city comes to about $37.6M a year: $3,665 per household, 10% below the U.S. average. That is about $3.4M of household spending for each cafe on map listings, 8% below the U.S. figure of $3.7M. That spending covers all food away from home, which coffee shops and cafes share with other businesses in the trade.
In 2023, official counts showed 5 businesses with payroll in Salem city classed as snack and nonalcoholic beverage bars. That is one for every 2,051 households, against one for every 1,518 across the U.S. The official count takes in all snack and nonalcoholic beverage bars, not only coffee shops and cafes: bakeries and dessert shops are counted too.
Population estimates show Salem city grew 1.7% from 2020 to 2025, slower than the U.S. (+3.1%). The Groundwork market score for coffee shops and cafes in Salem city is 48 (lower middle), #1,102 of 2,063 scored counties and #58 of 88 scored counties in Virginia.
How Salem city compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the coffee shops and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Salem city | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.7 | 8.6 | 11.0 |
| Spending per listing | $3.4M | $5.1M | $3.7M |
| Households per official establishment (all snack and nonalcoholic beverage bars) | 2,051 | 2,220 | 1,518 |
| Official establishment growth, 2019–2023 | n/a | +21.1% | +24.3% |
| Population growth, 2020–2025 | +1.7% | +2.8% | +3.1% |
| Spending per household on food away from home | $3,665 | $4,372 | $4,070 |
| Median household income | $66,725 | $93,170 | $80,734 |
| Groundwork market score | 48 | 84 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6 → 5All snack and nonalcoholic beverage bars
- Employees, 2023
- 75
- Annual payroll, 2023
- $1.5M
- One-person businesses, 2023
- 0All snack and nonalcoholic beverage bars with no payroll
- Map listings, September 2026
- 116 chain locations
- Listings at the U.S. rate for this spending
- 10The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as snack and nonalcoholic beverage bars in Salem city, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack and nonalcoholic beverage bars, not only coffee shops and cafes.
Population and households in Salem city
- Population, 2025 estimate
- 25,816+1.7% since 2020
- Households
- 10,256
- Median age
- 41.0
- Homes lived in by their owners
- 63%
- Vehicles per household
- 1.9
- Land area
- 15 sq. mi.
- People per square mile
- 1,765
- Median household income
- $66,725+16.7% vs. 2015–2019, before inflation
- Average household income
- $96,247
- Median home value
- $258,600
- Jobs located here
- 21,974
- Daytime population
- 36,320Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Salem city?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the coffee shops and cafes on map listings by name and distance.
Or open the report at the center of Salem city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardCoffee shops and cafes across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for coffee shops and cafes, numbered among those based in Virginia, with Salem city marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Goochland County, VA | 98 | 6 | 5.8 | $8.7M | +17.4% | #1 of 2,063 |
| 2King George County, VA | 96 | 5 | 4.9 | $9.7M | +10.5% | #2 of 2,063 |
| 3Stafford County, VA | 95 | 32 | 6.1 | $8.7M | +8.3% | #3 of 2,063 |
| 4Frederick County, VA | 94 | 17 | 4.8 | $9.2M | +8.8% | #4 of 2,063 |
| 5New Kent County, VA | 94 | 5 | 5.4 | $8.9M | +21.2% | #5 of 2,063 |
| 6Caroline County, VA | 93 | 5 | 4.2 | $9.7M | +11.3% | #6 of 2,063 |
| 7Chesterfield County, VA | 93 | 76 | 5.4 | $8.3M | +8.7% | #8 of 2,063 |
| 8Orange County, VA | 93 | 8 | 5.4 | $8M | +10.1% | #10 of 2,063 |
| 9Spotsylvania County, VA | 92 | 27 | 5.1 | $9.1M | +10.5% | #15 of 2,063 |
| 10Suffolk city, VA | 91 | 24 | 6.3 | $6.6M | +10.4% | #18 of 2,063 |
| 58Salem city, VA | 48 | 11 | 10.7 | $3.4M | +1.7% | #1,102 of 2,063 |
Other business types in Salem city
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes26
- Sit-down restaurants27
- Fast food and sandwich shops23
- Pizza23
- Coffee shops and cafes48
- Bakeries and dessert shops42
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many coffee shops and cafes are in Salem city, VA?
There are 11 coffee shops and cafes on map listings in Salem city as of September 2026. 6 of them (55%) are chain locations. The listings count coffee, tea, juice and bubble tea shops, and cafes. Official counts show 5 businesses with payroll classed as snack and nonalcoholic beverage bars in 2023. That count covers all snack and nonalcoholic beverage bars (bakeries and dessert shops included), not only coffee shops and cafes.
How much do households in Salem city, VA spend on food away from home?
About $37.6M a year, or $3,665 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 11 coffee shops and cafes on map listings, it comes to $3.4M per cafe. The spending figure covers all food away from home, not only coffee shops and cafes. It is estimated from the incomes of the 10,256 households in Salem city and national spending patterns by income.
How does Salem city, VA compare with the U.S. for coffee shops and cafes?
Salem city has 10.7 coffee shops and cafes per 10,000 households, 3% below the U.S. rate of 11.0. Spending per cafe is $3.4M, 8% below the U.S. figure of $3.7M. At the national ratio of coffee shops and cafes to household spending, Salem city would have about 10, against 11 on map listings. There is one business with payroll in the industry for every 2,051 households, against one for every 1,518 across the U.S.
How fast is Salem city, VA growing?
Population estimates put Salem city at 25,816 people in 2025, up 1.7% since 2020, slower than the U.S. (+3.1%). It has 10,256 households. The median household income in Salem city is $66,725 a year, 17% below the U.S. median of $80,734. That rose 16.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Salem city scores 48 for coffee shops and cafes (lower middle), #1,102 of 2,063 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Salem city. It maps the coffee shops and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for coffee shops and cafes · All 56 business types in Salem city
Screening a site or an acquisition in Salem city?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Salem city. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.