Clothing and laundry · Metro area · Florida
Clothing and shoe stores in the Lakeland-Winter Haven, FL metro area
The clothing and shoe stores in the Lakeland-Winter Haven, FL metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 79 out of 100: High
Ranked #24 of 387 scored metro areas
#5 of 22 scored metro areas based in Florida
- Listings
- 274
- 114 chain locations (42%)
- Official establishments
- 127
- −16.4% since 2019
- Household spending a year
- $508.5M
- On clothing, shoes and related services · $1,757 a household
- Spending per listing
- $1.9M
- 46% above the U.S.
- Listings per 10k households
- 9.5
- 41% below the U.S.
- Population, 2025
- 874,790
- +19.8% since 2020
See the clothing and shoe stores around any address in the Lakeland-Winter Haven metro area
The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Lakeland-Winter Haven metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Lakeland-Winter Haven metro area scores 79 (high) on the Groundwork market score for clothing and shoe stores, ranking #24 of 387 scored metro areas and #5 of 22 scored metro areas based in Florida. That puts it in the top 10% of metro areas for clothing and shoe stores.
At $1,757 per household (15% below the U.S. average), households in the Lakeland-Winter Haven metro area spend about $508.5M a year on clothing, shoes and related services. That works out to $1.9M per store, 46% above the U.S. figure of $1.3M. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores.
The Lakeland-Winter Haven metro area has 274 clothing and shoe stores on map listings as of September 2026. Chain locations make up 42% of them, against 44% across the U.S. Per 10,000 households, that is 9.5, 41% below the U.S. rate of 16.2.
The official count of businesses with payroll classed as clothing and shoe stores in the Lakeland-Winter Haven metro area was 127 in 2023, down 16.4% from 2019. That is one for every 2,279 households, against one for every 1,273 across the U.S. Since fiscal 2022, 4 SBA-backed loans worth $1.6M have gone to businesses classed as clothing and shoe stores in the Lakeland-Winter Haven metro area. Population estimates show the Lakeland-Winter Haven metro area grew 19.8% from 2020 to 2025, faster than the U.S. (+3.1%).
How the Lakeland-Winter Haven metro area compares
The same measures for Florida and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Lakeland-Winter Haven metro area | Florida | U.S. |
|---|---|---|---|
| Listings per 10k households | 9.5 | 18.1 | 16.2 |
| Spending per listing | $1.9M | $1.1M | $1.3M |
| Households per official establishment | 2,279 | 1,054 | 1,273 |
| Official establishment growth, 2019–2023 | −16.4% | −9.5% | −12.2% |
| Population growth, 2020–2025 | +19.8% | +8.7% | +3.1% |
| Spending per household on clothing, shoes and related services | $1,757 | $1,922 | $2,055 |
| Median household income | $65,978 | $74,568 | $80,734 |
| Groundwork market score | 79 | 36 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 127−16.4% over the period
- Employees, 2023
- 2,072
- Annual payroll, 2023
- $37.7M
- One-person businesses, 2023
- 626Businesses with no payroll
- Map listings, September 2026
- 274114 chain locations
- Listings at the U.S. rate for this spending
- 400The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 4
- Amount
- $1.6M
SBA-backed loans to businesses classed as clothing and shoe stores in the Lakeland-Winter Haven metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Lakeland-Winter Haven metro area
- Population, 2025 estimate
- 874,790+19.8% since 2020
- Households
- 289,425
- Median age
- 40.5
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.8
- Land area
- 1,799 sq. mi.
- People per square mile
- 440
- Median household income
- $65,978+30.4% vs. 2015–2019, before inflation
- Average household income
- $87,487
- Median home value
- $266,500
- Jobs located here
- 284,856
- Daytime population
- 728,367Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Lakeland-Winter Haven metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.
Or open the report at the center of the Lakeland-Winter Haven metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardClothing and shoe stores across Florida
Every Florida market ranked →The highest-scoring metro areas in Florida for clothing and shoe stores, numbered among those based in Florida, with the Lakeland-Winter Haven metro area marked.
Top metro areas in Florida
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Wildwood-The Villages, FL | 88 | 36 | 5.1 | $3.6M | +21.1% | #6 of 387 |
| 2Punta Gorda, FL | 81 | 71 | 7.8 | $2.3M | +15.5% | #16 of 387 |
| 3Homosassa Springs, FL | 80 | 39 | 5.5 | $3.1M | +11.1% | #17 of 387 |
| 4Palm Bay-Melbourne-Titusville, FL | 80 | 262 | 10.2 | $1.9M | +9.1% | #19 of 387 |
| 5Lakeland-Winter Haven, FL | 79 | 274 | 9.5 | $1.9M | +19.8% | #24 of 387 |
| 6Ocala, FL | 75 | 152 | 9.2 | $1.8M | +17.3% | #37 of 387 |
| 7Port St. Lucie, FL | 71 | 269 | 13.1 | $1.4M | +16.0% | #57 of 387 |
| 8Deltona-Daytona Beach-Ormond Beach, FL | 68 | 352 | 12.0 | $1.5M | +11.2% | #73 of 387 |
| 9Sebring, FL | 68 | 50 | 10.7 | $1.5M | +9.7% | #74 of 387 |
| 10Pensacola-Ferry Pass-Brent, FL | 63 | 275 | 13.6 | $1.4M | +6.5% | #112 of 387 |
Other business types in the Lakeland-Winter Haven metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry78
- Clothing and shoe stores79
- Laundromats68
- Dry cleaners71
Home services
Real estate
Funeral services
Questions
How many clothing and shoe stores are in the Lakeland-Winter Haven, FL metro area?
Map listings as of September 2026 show 274 clothing and shoe stores in the Lakeland-Winter Haven metro area. 114 of them (42%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 127 businesses with payroll classed as clothing and shoe stores in 2023, down 16.4% from 2019. Another 626 one-person businesses have no payroll, by official counts.
How much do households in the Lakeland-Winter Haven, FL metro area spend on clothing, shoes and related services?
About $508.5M a year, or $1,757 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 274 clothing and shoe stores on map listings, it comes to $1.9M per store. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade. It is estimated from the incomes of the 289,425 households in the Lakeland-Winter Haven metro area and national spending patterns by income.
How does the Lakeland-Winter Haven, FL metro area compare with the U.S. for clothing and shoe stores?
The Lakeland-Winter Haven metro area has 9.5 clothing and shoe stores per 10,000 households, 41% below the U.S. rate of 16.2. Spending per store is $1.9M, 46% above the U.S. figure of $1.3M. At the U.S. ratio of clothing and shoe stores to household spending, the Lakeland-Winter Haven metro area would have about 400, against 274 on map listings. There is one business with payroll in the industry for every 2,279 households, against one for every 1,273 across the U.S. The official count fell 16.4% from 2019 to 2023, against −12.2% for the U.S.
How fast is the Lakeland-Winter Haven, FL metro area growing?
Population estimates put the Lakeland-Winter Haven metro area at 874,790 people in 2025, up 19.8% since 2020, faster than the U.S. (+3.1%). It has 289,425 households. Median household income in the Lakeland-Winter Haven metro area is $65,978, 18% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Lakeland-Winter Haven metro area scores 79 for clothing and shoe stores (high), #24 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Lakeland-Winter Haven metro area. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for clothing and shoe stores · All 56 business types in the Lakeland-Winter Haven metro area
Screening a site or an acquisition in the Lakeland-Winter Haven metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Lakeland-Winter Haven metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.