Health care · Metro area · Florida
Medical and dental practices in the Lakeland-Winter Haven, FL metro area
The medical and dental practices in the Lakeland-Winter Haven, FL metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 70 out of 100: Upper middle
Ranked #57 of 387 scored metro areas
#2 of 22 scored metro areas based in Florida
- Listings
- 1,712
- 278 chain locations (16%)
- Official establishments
- 655
- +7.7% since 2019
- Household spending a year
- $302.7M
- On medical and dental services · $1,046 a household
- Spending per listing
- $177K
- 16% above the U.S.
- Listings per 10k households
- 59.2
- 30% below the U.S.
- Population, 2025
- 874,790
- +19.8% since 2020
See the medical and dental practices around any address in the Lakeland-Winter Haven metro area
The site report maps the medical and dental practices on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Lakeland-Winter Haven metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 1,712 medical and dental practices in the Lakeland-Winter Haven metro area. 278 of them (16%) are chain locations, against 11% across the U.S. That comes to 59.2 for every 10,000 households, 30% below the U.S. rate of 84.5.
At $1,046 per household (19% below the U.S. average), households in the Lakeland-Winter Haven metro area spend about $302.7M a year on medical and dental services. That is about $177K of household spending for each practice on map listings, 16% above the U.S. figure of $152K.
The official count of businesses with payroll classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in the Lakeland-Winter Haven metro area was 655 in 2023, up 7.7% from 2019. That is one for every 442 households, against one for every 270 across the U.S. Official counts also show 396 one-person businesses without payroll. Since fiscal 2022, 11 SBA-backed loans worth $10.7M have gone to businesses classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in the Lakeland-Winter Haven metro area.
Population estimates show the Lakeland-Winter Haven metro area grew 19.8% from 2020 to 2025, faster than the U.S. (+3.1%). The Groundwork market score for medical and dental practices in the Lakeland-Winter Haven metro area is 70 (upper middle), #57 of 387 scored metro areas and #2 of 22 scored metro areas based in Florida. That puts it in the top quarter of metro areas.
How the Lakeland-Winter Haven metro area compares
The same measures for Florida and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the medical and dental practices counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Lakeland-Winter Haven metro area | Florida | U.S. |
|---|---|---|---|
| Listings per 10k households | 59.2 | 97.0 | 84.5 |
| Spending per listing | $177K | $117K | $152K |
| Households per official establishment | 442 | 218 | 270 |
| Official establishment growth, 2019–2023 | +7.7% | +8.8% | +1.5% |
| Population growth, 2020–2025 | +19.8% | +8.7% | +3.1% |
| Spending per household on medical and dental services | $1,046 | $1,132 | $1,288 |
| Median household income | $65,978 | $74,568 | $80,734 |
| Groundwork market score | 70 | 27 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 655+7.7% over the period
- Employees, 2023
- 9,285
- Annual payroll, 2023
- $678.6M
- One-person businesses, 2023
- 396Businesses with no payroll
- Map listings, September 2026
- 1,712278 chain locations
- Listings at the U.S. rate for this spending
- 1,985The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 11
- Amount
- $10.7M
SBA-backed loans to businesses classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in the Lakeland-Winter Haven metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Lakeland-Winter Haven metro area
- Population, 2025 estimate
- 874,790+19.8% since 2020
- Households
- 289,425
- Median age
- 40.5
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.8
- Land area
- 1,799 sq. mi.
- People per square mile
- 440
- Median household income
- $65,978+30.4% vs. 2015–2019, before inflation
- Average household income
- $87,487
- Median home value
- $266,500
- Jobs located here
- 284,856
- Daytime population
- 728,367Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Lakeland-Winter Haven metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the medical and dental practices on map listings by name and distance.
Or open the report at the center of the Lakeland-Winter Haven metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardDoctors, dentists and clinics across Florida
Every Florida market ranked →The highest-scoring metro areas in Florida for medical and dental practices, numbered among those based in Florida, with the Lakeland-Winter Haven metro area marked.
Top metro areas in Florida
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Wildwood-The Villages, FL | 80 | 348 | 49.5 | $223K | +21.1% | #13 of 387 |
| 2Lakeland-Winter Haven, FL | 70 | 1,712 | 59.2 | $177K | +19.8% | #57 of 387 |
| 3Tallahassee, FL | 55 | 1,014 | 64.2 | $166K | +3.1% | #151 of 387 |
| 4Homosassa Springs, FL | 52 | 429 | 60.2 | $165K | +11.1% | #171 of 387 |
| 5Punta Gorda, FL | 47 | 663 | 73.2 | $146K | +15.5% | #213 of 387 |
| 6Cape Coral-Fort Myers, FL | 46 | 2,704 | 82.5 | $137K | +14.4% | #219 of 387 |
| 7Ocala, FL | 45 | 1,169 | 70.9 | $142K | +17.3% | #229 of 387 |
| 8Deltona-Daytona Beach-Ormond Beach, FL | 44 | 2,346 | 79.7 | $136K | +11.2% | #242 of 387 |
| 9Port St. Lucie, FL | 43 | 1,608 | 78.3 | $143K | +16.0% | #248 of 387 |
| 10Naples-Marco Island, FL | 40 | 1,563 | 94.2 | $134K | +10.6% | #273 of 387 |
Other business types in the Lakeland-Winter Haven metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
- Doctors, dentists and clinics70
- Dentists and orthodontists73
- Primary care and pediatrics59
- Urgent care and walk-in clinics75
- Chiropractors65
- Physical therapy80
- Optometrists and eye care68
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many medical and dental practices are in the Lakeland-Winter Haven, FL metro area?
The Lakeland-Winter Haven metro area has 1,712 medical and dental practices on map listings as of September 2026. 278 of them (16%) are chain locations. The listings count every outpatient clinic and practice, and urgent care. Official counts show 655 businesses with payroll classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in 2023, up 7.7% from 2019. Another 396 one-person businesses have no payroll, by official counts.
How much do households in the Lakeland-Winter Haven, FL metro area spend on medical and dental services?
About $302.7M a year, or $1,046 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). Spread across the 1,712 medical and dental practices on map listings, it comes to $177K per practice. It is estimated from the incomes of the 289,425 households in the Lakeland-Winter Haven metro area and national spending patterns by income.
How does the Lakeland-Winter Haven, FL metro area compare with the U.S. for medical and dental practices?
The Lakeland-Winter Haven metro area has 59.2 medical and dental practices per 10,000 households, 30% below the U.S. rate of 84.5. Spending per practice is $177K, 16% above the U.S. figure of $152K. At the national ratio of medical and dental practices to household spending, the Lakeland-Winter Haven metro area would have about 1,985, against 1,712 on map listings. There is one business with payroll in the industry for every 442 households, against one for every 270 across the U.S. The official count rose 7.7% from 2019 to 2023, against +1.5% for the U.S.
How fast is the Lakeland-Winter Haven, FL metro area growing?
Population estimates put the Lakeland-Winter Haven metro area at 874,790 people in 2025, up 19.8% since 2020, faster than the U.S. (+3.1%). It has 289,425 households. Median household income in the Lakeland-Winter Haven metro area is $65,978, 18% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Lakeland-Winter Haven metro area scores 70 for medical and dental practices (upper middle), #57 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Lakeland-Winter Haven metro area. It maps the medical and dental practices on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for medical and dental practices · All 56 business types in the Lakeland-Winter Haven metro area
Screening a site or an acquisition in the Lakeland-Winter Haven metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Lakeland-Winter Haven metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.