Home services · Metro area · Florida
Home repair companies in the Lakeland-Winter Haven, FL metro area
The home repair companies in the Lakeland-Winter Haven, FL metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 54 out of 100: Upper middle
Ranked #165 of 387 scored metro areas
#5 of 22 scored metro areas based in Florida
- Listings
- 378
- 16 chain locations (4%)
- Official establishments
- 461
- +15.8% since 2019
- Household spending a year
- $783M
- On home repairs, maintenance and insurance · $2,705 a household
- Spending per listing
- $2.1M
- 15% below the U.S.
- Listings per 10k households
- 13.1
- 6% above the U.S.
- Population, 2025
- 874,790
- +19.8% since 2020
See the home repair companies around any address in the Lakeland-Winter Haven metro area
The site report maps the home repair companies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Lakeland-Winter Haven metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 378 home repair companies in the Lakeland-Winter Haven metro area. 16 of them (4%) are chain locations, against 4% across the U.S. Per 10,000 households, that is 13.1, 6% above the U.S. rate of 12.4.
At $2,705 per household (10% below the U.S. average), households in the Lakeland-Winter Haven metro area spend about $783M a year on home repairs, maintenance and insurance. That works out to $2.1M per company, 15% below the U.S. figure of $2.4M.
In 2023, official counts showed 461 businesses with payroll in the Lakeland-Winter Haven metro area classed as plumbing, HVAC, electrical and roofing contractors, up 15.8% from 2019. That is one for every 628 households, against one for every 587 across the U.S. Since fiscal 2022, 12 SBA-backed loans worth $4.6M have gone to businesses classed as plumbing, HVAC, electrical and roofing contractors in the Lakeland-Winter Haven metro area.
Population estimates show the Lakeland-Winter Haven metro area grew 19.8% from 2020 to 2025, faster than the U.S. (+3.1%). The Lakeland-Winter Haven metro area scores 54 (upper middle) on the Groundwork market score for home repair companies, ranking #165 of 387 scored metro areas and #5 of 22 scored metro areas based in Florida.
How the Lakeland-Winter Haven metro area compares
The same measures for Florida and the whole U.S. Spending per listing divides a year of household spending on all home repairs, maintenance and insurance by the home repair companies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Lakeland-Winter Haven metro area | Florida | U.S. |
|---|---|---|---|
| Listings per 10k households | 13.1 | 15.3 | 12.4 |
| Spending per listing | $2.1M | $1.9M | $2.4M |
| Households per official establishment | 628 | 485 | 587 |
| Official establishment growth, 2019–2023 | +15.8% | +15.9% | +9.6% |
| Population growth, 2020–2025 | +19.8% | +8.7% | +3.1% |
| Spending per household on home repairs, maintenance and insurance | $2,705 | $2,932 | $3,018 |
| Median household income | $65,978 | $74,568 | $80,734 |
| Groundwork market score | 54 | 43 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 461+15.8% over the period
- Employees, 2023
- 4,705
- Annual payroll, 2023
- $243.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 37816 chain locations
- Listings at the U.S. rate for this spending
- 322The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 12
- Amount
- $4.6M
SBA-backed loans to businesses classed as plumbing, HVAC, electrical and roofing contractors in the Lakeland-Winter Haven metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Lakeland-Winter Haven metro area
- Population, 2025 estimate
- 874,790+19.8% since 2020
- Households
- 289,425
- Median age
- 40.5
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.8
- Land area
- 1,799 sq. mi.
- People per square mile
- 440
- Median household income
- $65,978+30.4% vs. 2015–2019, before inflation
- Average household income
- $87,487
- Median home value
- $266,500
- Jobs located here
- 284,856
- Daytime population
- 728,367Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Lakeland-Winter Haven metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the home repair companies on map listings by name and distance.
Or open the report at the center of the Lakeland-Winter Haven metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHome repair trades across Florida
Every Florida market ranked →The highest-scoring metro areas in Florida for home repair companies, numbered among those based in Florida, with the Lakeland-Winter Haven metro area marked.
Top metro areas in Florida
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Wildwood-The Villages, FL | 94 | 30 | 4.3 | $6.8M | +21.1% | #1 of 387 |
| 2Gainesville, FL | 63 | 158 | 11.1 | $2.4M | +5.4% | #92 of 387 |
| 3Orlando-Kissimmee-Sanford, FL | 55 | 1,466 | 14.3 | $2.1M | +10.3% | #156 of 387 |
| 4Jacksonville, FL | 55 | 976 | 14.7 | $2M | +10.7% | #158 of 387 |
| 5Lakeland-Winter Haven, FL | 54 | 378 | 13.1 | $2.1M | +19.8% | #165 of 387 |
| 6Deltona-Daytona Beach-Ormond Beach, FL | 52 | 383 | 13.0 | $2.2M | +11.2% | #179 of 387 |
| 7Pensacola-Ferry Pass-Brent, FL | 50 | 317 | 15.7 | $1.8M | +6.5% | #196 of 387 |
| 8Tampa-St. Petersburg-Clearwater, FL | 49 | 1,992 | 15.0 | $2M | +7.3% | #202 of 387 |
| 9Miami-Fort Lauderdale-West Palm Beach, FL | 48 | 3,269 | 14.0 | $2.1M | +4.2% | #207 of 387 |
| 10Crestview-Fort Walton Beach-Destin, FL | 46 | 206 | 17.2 | $1.8M | +9.4% | #224 of 387 |
Other business types in the Lakeland-Winter Haven metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
- Home repair trades54
- HVAC and plumbing53
- Electricians57
- Roofing and gutters51
- Lawn, cleaning and pest control54
- Landscaping and lawn care56
- House cleaning61
- Pest control46
Real estate
Funeral services
Questions
How many home repair companies are in the Lakeland-Winter Haven, FL metro area?
The Lakeland-Winter Haven metro area has 378 home repair companies on map listings as of September 2026. 16 of them (4%) are chain locations. The listings count HVAC, plumbing, electrical, roofing and gutter companies. Official counts show 461 businesses with payroll classed as plumbing, HVAC, electrical and roofing contractors in 2023, up 15.8% from 2019.
How much do households in the Lakeland-Winter Haven, FL metro area spend on home repairs, maintenance and insurance?
About $783M a year, or $2,705 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 378 home repair companies on map listings, it comes to $2.1M per company. It is estimated from the incomes of the 289,425 households in the Lakeland-Winter Haven metro area and national spending patterns by income.
How does the Lakeland-Winter Haven, FL metro area compare with the U.S. for home repair companies?
The Lakeland-Winter Haven metro area has 13.1 home repair companies per 10,000 households, 6% above the U.S. rate of 12.4. Spending per company is $2.1M, 15% below the U.S. figure of $2.4M. At the national ratio of home repair companies to household spending, the Lakeland-Winter Haven metro area would have about 322, against 378 on map listings. There is one business with payroll in the industry for every 628 households, against one for every 587 across the U.S. The official count rose 15.8% from 2019 to 2023, against +9.6% for the U.S.
How fast is the Lakeland-Winter Haven, FL metro area growing?
Population estimates put the Lakeland-Winter Haven metro area at 874,790 people in 2025, up 19.8% since 2020, faster than the U.S. (+3.1%). It has 289,425 households. Median household income in the Lakeland-Winter Haven metro area is $65,978, 18% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Lakeland-Winter Haven metro area scores 54 for home repair companies (upper middle), #165 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Lakeland-Winter Haven metro area. It maps the home repair companies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for home repair companies · All 56 business types in the Lakeland-Winter Haven metro area
Screening a site or an acquisition in the Lakeland-Winter Haven metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Lakeland-Winter Haven metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.