Child care · Metro area · Florida
Child care centers and preschools in the Lakeland-Winter Haven, FL metro area
Competitor counts, household spending and official business counts for child care centers and preschools in the Lakeland-Winter Haven, FL metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 51 out of 100: Upper middle
Ranked #190 of 387 scored metro areas
#17 of 22 scored metro areas based in Florida
- Listings
- 153
- 9 chain locations (6%)
- Official establishments
- 141
- +12.8% since 2019
- Household spending a year
- $113.4M
- On child care and other personal services · $392 a household
- Spending per listing
- $741K
- 26% below the U.S.
- Listings per 10k households
- 5.3
- 9% below the U.S.
- Population, 2025
- 874,790
- +19.8% since 2020
See the child care centers and preschools around any address in the Lakeland-Winter Haven metro area
The site report maps the child care centers and preschools on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Lakeland-Winter Haven metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Lakeland-Winter Haven metro area spend about $113.4M a year on child care and other personal services, or $392 per household, 33% below the U.S. average. That works out to $741K per center, 26% below the U.S. figure of $1M.
The Lakeland-Winter Haven metro area has 153 child care centers and preschools on map listings as of September 2026. Of those, 9 are chain locations, or 6%, against 12% across the U.S. That comes to 5.3 for every 10,000 households, 9% below the U.S. rate of 5.8.
The official count of businesses with payroll classed as child care services in the Lakeland-Winter Haven metro area was 141 in 2023, up 12.8% from 2019. That is one for every 2,053 households, against one for every 1,573 across the U.S. Another 1,326 one-person businesses have no payroll, by official counts. Since fiscal 2022, 16 SBA-backed loans worth $7.1M have gone to businesses classed as child care services in the Lakeland-Winter Haven metro area.
Population estimates show the Lakeland-Winter Haven metro area grew 19.8% from 2020 to 2025, faster than the U.S. (+3.1%). The Groundwork market score for child care centers and preschools in the Lakeland-Winter Haven metro area is 51 (upper middle), #190 of 387 scored metro areas and #17 of 22 scored metro areas based in Florida.
How the Lakeland-Winter Haven metro area compares
The same measures for Florida and the whole U.S. Spending per listing divides a year of household spending on all child care and other personal services by the child care centers and preschools counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Lakeland-Winter Haven metro area | Florida | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.3 | 5.5 | 5.8 |
| Spending per listing | $741K | $866K | $1M |
| Households per official establishment | 2,053 | 1,882 | 1,573 |
| Official establishment growth, 2019–2023 | +12.8% | +6.4% | +5.7% |
| Population growth, 2020–2025 | +19.8% | +8.7% | +3.1% |
| Spending per household on child care and other personal services | $392 | $476 | $581 |
| Median household income | $65,978 | $74,568 | $80,734 |
| Groundwork market score | 51 | 63 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 141+12.8% over the period
- Employees, 2023
- 1,534
- Annual payroll, 2023
- $40.5M
- One-person businesses, 2023
- 1,326Businesses with no payroll
- Map listings, September 2026
- 1539 chain locations
- Listings at the U.S. rate for this spending
- 113The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 16
- Amount
- $7.1M
SBA-backed loans to businesses classed as child care services in the Lakeland-Winter Haven metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Lakeland-Winter Haven metro area
- Population, 2025 estimate
- 874,790+19.8% since 2020
- Households
- 289,425
- Median age
- 40.5
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.8
- Land area
- 1,799 sq. mi.
- People per square mile
- 440
- Median household income
- $65,978+30.4% vs. 2015–2019, before inflation
- Average household income
- $87,487
- Median home value
- $266,500
- Jobs located here
- 284,856
- Daytime population
- 728,367Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Lakeland-Winter Haven metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the child care centers and preschools on map listings by name and distance.
Or open the report at the center of the Lakeland-Winter Haven metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardChild care and preschools across Florida
Every Florida market ranked →The highest-scoring metro areas in Florida for child care centers and preschools, numbered among those based in Florida, with the Lakeland-Winter Haven metro area marked.
Top metro areas in Florida
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Naples-Marco Island, FL | 91 | 63 | 3.8 | $1.6M | +10.6% | #4 of 387 |
| 2Wildwood-The Villages, FL | 88 | 12 | 1.7 | $2.5M | +21.1% | #6 of 387 |
| 3North Port-Bradenton-Sarasota, FL | 81 | 171 | 4.4 | $1.2M | +13.2% | #18 of 387 |
| 4Punta Gorda, FL | 80 | 30 | 3.3 | $1.2M | +15.5% | #20 of 387 |
| 5Sebastian-Vero Beach-West Vero Corridor, FL | 79 | 27 | 3.8 | $1.2M | +7.7% | #23 of 387 |
| 6Palm Bay-Melbourne-Titusville, FL | 79 | 106 | 4.1 | $1.2M | +9.1% | #24 of 387 |
| 7Cape Coral-Fort Myers, FL | 78 | 143 | 4.4 | $1.1M | +14.4% | #26 of 387 |
| 8Crestview-Fort Walton Beach-Destin, FL | 74 | 63 | 5.3 | $976K | +9.4% | #39 of 387 |
| 9Pensacola-Ferry Pass-Brent, FL | 72 | 85 | 4.2 | $1.1M | +6.5% | #48 of 387 |
| 10Port St. Lucie, FL | 69 | 103 | 5.0 | $916K | +16.0% | #62 of 387 |
| 17Lakeland-Winter Haven, FL | 51 | 153 | 5.3 | $741K | +19.8% | #190 of 387 |
Other business types in the Lakeland-Winter Haven metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
- Child care and preschools51
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many child care centers and preschools are in the Lakeland-Winter Haven, FL metro area?
Map listings as of September 2026 show 153 child care centers and preschools in the Lakeland-Winter Haven metro area. 9 of them (6%) are chain locations. The listings count day care centers and preschools. Official counts show 141 businesses with payroll classed as child care services in 2023, up 12.8% from 2019. Official counts list 1,326 one-person businesses without payroll.
How much do households in the Lakeland-Winter Haven, FL metro area spend on child care and other personal services?
About $113.4M a year, or $392 per household. That is 33% below the U.S. average (an index of 67, where 100 is the U.S. average). Spread across the 153 child care centers and preschools on map listings, it comes to $741K per center. It is estimated from the incomes of the 289,425 households in the Lakeland-Winter Haven metro area and national spending patterns by income.
How does the Lakeland-Winter Haven, FL metro area compare with the U.S. for child care centers and preschools?
The Lakeland-Winter Haven metro area has 5.3 child care centers and preschools per 10,000 households, 9% below the U.S. rate of 5.8. Spending per center is $741K, 26% below the U.S. figure of $1M. At the U.S. ratio of child care centers and preschools to household spending, the Lakeland-Winter Haven metro area would have about 113, against 153 on map listings. There is one business with payroll in the industry for every 2,053 households, against one for every 1,573 across the U.S. The official count rose 12.8% from 2019 to 2023, against +5.7% for the U.S.
How fast is the Lakeland-Winter Haven, FL metro area growing?
Population estimates put the Lakeland-Winter Haven metro area at 874,790 people in 2025, up 19.8% since 2020, faster than the U.S. (+3.1%). It has 289,425 households. Median household income in the Lakeland-Winter Haven metro area is $65,978, 18% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Lakeland-Winter Haven metro area scores 51 for child care centers and preschools (upper middle), #190 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Lakeland-Winter Haven metro area. It maps the child care centers and preschools on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for child care centers and preschools · All 56 business types in the Lakeland-Winter Haven metro area
Screening a site or an acquisition in the Lakeland-Winter Haven metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Lakeland-Winter Haven metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.