Groundwork

Beauty and personal care · County · Colorado

Nail salons in El Paso County, CO

Competitor counts, household spending and official business counts for nail salons in El Paso County, CO, set against other counties and the U.S.

Groundwork market score · out of 100

Score 59 out of 100: Upper middle

Ranked #424 of 1,328 scored counties
#9 of 21 scored counties in Colorado

Listings
150
45 chain locations (30%)
Official establishments
87
+45.0% since 2019
Household spending a year
$313.9M
On personal care products and services · $1,082 a household
Spending per listing
$2.1M
25% above the U.S.
Listings per 10k households
5.2
13% below the U.S.
Population, 2025
757,040
+3.2% since 2020

See the nail salons around any address in El Paso County

The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of El Paso County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 150 nail salons in El Paso County. Of those, 45 are chain locations, or 30%, against 27% across the U.S. Per 10,000 households, that is 5.2, 13% below the U.S. rate of 6.0.

Household spending on personal care products and services in El Paso County comes to about $313.9M a year: $1,082 per household, 8% above the U.S. average. Spread across 150 nail salons, that is $2.1M per salon, 25% above the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.

Official counts show 87 businesses with payroll classed as nail salons in El Paso County in 2023, up 45.0% from 2019. That is one for every 3,336 households, against one for every 3,754 across the U.S. Another 365 one-person businesses have no payroll, by official counts. Since fiscal 2022, 4 SBA-backed loans worth $492K have gone to businesses classed as nail salons in El Paso County.

Between 2020 and 2025, the population of El Paso County grew 3.2%, in step with the U.S. (+3.1%). El Paso County scores 59 (upper middle) on the Groundwork market score for nail salons, ranking #424 of 1,328 scored counties and #9 of 21 scored counties in Colorado.

How El Paso County compares

The same measures for Colorado and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Nail salons in El Paso County, CO compared with Colorado and the U.S.
MeasureEl Paso CountyColoradoU.S.
Listings per 10k households5.25.36.0
Spending per listing$2.1M$2.1M$1.7M
Households per official establishment3,3363,2133,754
Official establishment growth, 2019–2023+45.0%+26.3%+23.2%
Population growth, 2020–2025+3.2%+3.9%+3.1%
Spending per household on personal care products and services$1,082$1,118$1,005
Median household income$90,363$95,470$80,734
Groundwork market score5956

Official counts and lending

Businesses

Official establishments, 2019 to 2023
60 → 87+45.0% over the period
Employees, 2023
448
Annual payroll, 2023
$15.7M
One-person businesses, 2023
365Businesses with no payroll
Map listings, September 2026
15045 chain locations
Listings at the U.S. rate for this spending
188The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
4
Amount
$492K

SBA-backed loans to businesses classed as nail salons in El Paso County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in El Paso County

Population, 2025 estimate
757,040+3.2% since 2020
Households
290,190
Median age
37.1
Homes lived in by their owners
66%
Vehicles per household
2.0
Land area
2,126 sq. mi.
People per square mile
349
Median household income
$90,363+31.4% vs. 2015–2019, before inflation
Average household income
$116,684
Median home value
$461,000
Jobs located here
284,746
Daytime population
727,616Residents who don’t work, plus everyone whose job is here

Looking at a specific site in El Paso County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.

Or open the report at the center of El Paso County. Signed out, you see a blurred preview; on an account, each report is one action.

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Nail salons across Colorado

Every Colorado market ranked →

The highest-scoring counties in Colorado for nail salons, numbered among those based in Colorado, with El Paso County marked.

Top counties in Colorado

Counties in Colorado ranked for nail salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Garfield County, CO8152.1$5M+2.7%#33 of 1,328
2Weld County, CO81483.9$2.8M+14.2%#39 of 1,328
3La Plata County, CO8062.5$4.3M+2.2%#46 of 1,328
4Mesa County, CO69294.4$2.2M+4.4%#178 of 1,328
5Larimer County, CO67775.0$2.2M+4.8%#215 of 1,328
6Routt County, CO6576.2$1.9M+2.0%#271 of 1,328
7Adams County, CO64934.9$2.2M+6.6%#298 of 1,328
8Douglas County, CO601027.3$1.9M+10.9%#400 of 1,328
9El Paso County, CO591505.2$2.1M+3.2%#424 of 1,328
10Broomfield County, CO59206.3$2M+6.3%#427 of 1,328

Other business types in El Paso County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many nail salons are in El Paso County, CO?

El Paso County has 150 nail salons on map listings as of September 2026. 45 of them (30%) are chain locations. The listings count nail salons. Official counts show 87 businesses with payroll classed as nail salons in 2023, up 45.0% from 2019. Official counts list 365 one-person businesses without payroll.

How much do households in El Paso County, CO spend on personal care products and services?

About $313.9M a year, or $1,082 per household. That is 8% above the U.S. average (an index of 108, where 100 is the U.S. average). Spread across the 150 nail salons on map listings, it comes to $2.1M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 290,190 households in El Paso County and national spending patterns by income.

How does El Paso County, CO compare with the U.S. for nail salons?

El Paso County has 5.2 nail salons per 10,000 households, 13% below the U.S. rate of 6.0. Spending per salon is $2.1M, 25% above the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, El Paso County would have about 188, against 150 on map listings. There is one business with payroll in the industry for every 3,336 households, against one for every 3,754 across the U.S. The official count rose 45.0% from 2019 to 2023, against +23.2% for the U.S.

How fast is El Paso County, CO growing?

Population estimates put El Paso County at 757,040 people in 2025, up 3.2% since 2020, in step with the U.S. (+3.1%). It has 290,190 households. The median household income in El Paso County is $90,363 a year, 12% above the U.S. median of $80,734. That rose 31.4% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. El Paso County scores 59 for nail salons (upper middle), #424 of 1,328 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in El Paso County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for nail salons · All 56 business types in El Paso County

Screening a site or an acquisition in El Paso County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of El Paso County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.