Small-town market profile · Missouri
Sedalia, MO area market data
How the Sedalia area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 44,254
- +2.9% since 2020
- Households
- 16,996
- Median household income
- $60,430
- +30.9% vs. 2015–2019, before inflation
- Median home value
- $166,300
- Jobs located here
- 20,518
- Highest market score
- 75
- Doctors, dentists and clinics, #51 of 538 scored small-town markets
A site report maps the competitors on map listings around any address in the Sedalia area by name and distance, and the households and spending within reach. Or open the report at the center of the Sedalia area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Sedalia area has an estimated 44,254 people and 16,996 households. Between 2020 and 2025, the population of the Sedalia area grew 2.9%, in step with the U.S. (+3.1%). Median household income in the Sedalia area is $60,430, 25% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.9%, before inflation.
Relative to the U.S., household spending in the Sedalia area runs highest on vehicle maintenance and repairs (an index of 112, where 100 is the U.S. average) and lowest on child care and other personal services (53).
Of the business types scored in the Sedalia area, medical and dental practices (75), primary care and pediatric clinics (75) and chiropractors (73) have the highest Groundwork market scores. For medical and dental practices, that ranks #51 of 538 scored small-town markets.
The Sedalia area is made up of one county, Pettis County. Against the U.S., map listings per household run highest for car washes and detailers (2.5 times the U.S. rate) and lowest for bakeries and dessert shops (40% below the U.S. rate).
All 56 business types in the Sedalia area
Highest Groundwork market score first. Each score compares the Sedalia area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Doctors, dentists and clinics | 75 | #51 of 538 | 95 | 55.9 | $225K | 147 | 29 |
| Primary care and pediatrics | 75 | #51 of 458 | 10 | 5.9 | $2.1M | 120 | 10 |
| Chiropractors | 73 | #30 of 426 | 7 | 4.1 | $3.1M | 128 | Under 3 |
| Nail salons | 72 | #45 of 387 | 5 | 2.9 | $3M | 177 | Under 3 |
| Bakeries and dessert shops | 71 | #53 of 507 | 10 | 5.9 | $5.7M | 138 | 5 |
| Coffee shops and cafes | 70 | #60 of 529 | 12 | 7.1 | $4.8M | 129 | 5 |
| Sit-down restaurants | 66 | #106 of 538 | 78 | 45.9 | $734K | 111 | 22 |
| Restaurants and cafes | 66 | #113 of 538 | 145 | 85.3 | $395K | 106 | 62 |
| Grocery and convenience stores | 64 | #134 of 538 | 36 | 21.2 | $2.6M | 78 | 7 |
| Gyms | 60 | #154 of 506 | 11 | 6.5 | $1M | 80 | 3 |
| Barbershops | 59 | #134 of 377 | 7 | 4.1 | $2.1M | 112 | Under 3 |
| Convenience stores | 58 | #204 of 529 | 16 | 9.4 | $5.9M | 75 | Under 3 |
| Collision repair and body shops | 57 | #139 of 387 | 8 | 4.7 | $2.3M | 74 | 4 |
| Martial arts and dance studios | 57 | #141 of 378 | 6 | 3.5 | $1.9M | 94 | 3 |
| Lawn, cleaning and pest control | 57 | #168 of 481 | 9 | 5.3 | $2.1M | 123 | 18 |
| Gyms, studios and classes | 57 | #184 of 535 | 17 | 10.0 | $672K | 102 | 6 |
| Grocery stores | 57 | #193 of 506 | 11 | 6.5 | $8.6M | 93 | 7 |
| Pet grooming and boarding | 55 | #157 of 387 | 7 | 4.1 | $1.7M | 68 | 3 |
| Clothing, shoes and laundry | 53 | #245 of 536 | 31 | 18.2 | $946K | 107 | 12 |
| Gas stations | 52 | #249 of 536 | 26 | 15.3 | $1.8M | 76 | 24 |
| Pet businesses | 52 | #252 of 527 | 19 | 11.2 | $641K | 73 | 7 |
| Clothing and shoe stores | 50 | #275 of 536 | 25 | 14.7 | $1.2M | 92 | 12 |
| Optometrists and eye care | 47 | #238 of 400 | 10 | 5.9 | $2.1M | 68 | Under 3 |
| Dentists and orthodontists | 46 | #296 of 526 | 20 | 11.8 | $1.1M | 109 | 14 |
| Fast food and sandwich shops | 46 | #314 of 537 | 24 | 14.1 | $2.4M | 78 | 34 |
| Funeral homes | 44 | #217 of 365 | 8 | 4.7 | $305K | 45 | 4 |
| Car washes and detailing | 44 | #277 of 441 | 16 | 9.4 | $1.1M | 45 | 3 |
| Pizza | 42 | #333 of 520 | 17 | 10.0 | $3.4M | 66 | 34 |
| Child care and preschools | 41 | #308 of 454 | 8 | 4.7 | $656K | 65 | 10 |
| Real estate agents and brokers | 41 | #375 of 533 | 42 | 24.7 | Index only | 94 | 6 |
| Auto repair shops | 40 | #375 of 538 | 55 | 32.4 | $331K | 74 | 26 |
| Tire shops | 39 | #307 of 431 | 13 | 7.6 | $1.4M | 56 | 6 |
| Insurance agencies | 38 | #375 of 537 | 33 | 19.4 | $876K | 70 | 16 |
| Auto repair and car care | 36 | #413 of 538 | 100 | 58.8 | $182K | 68 | 36 |
| Spas and skin care | 35 | #412 of 504 | 19 | 11.2 | $779K | 89 | 5 |
| Salons, barbers and spas | 32 | #470 of 538 | 82 | 48.2 | $181K | 85 | 22 |
| Real estate | 32 | #492 of 536 | 56 | 32.9 | Index only | 89 | 18 |
| Home repair trades | 29 | #480 of 526 | 29 | 17.1 | $1.4M | 58 | 32 |
| Hair salons | 29 | #481 of 538 | 50 | 29.4 | $296K | 69 | 14 |
| HVAC and plumbing | 28 | #442 of 476 | 14 | 8.2 | $2.9M | 61 | 19 |
| Roofing and gutters | 24 | #272 of 288 | 11 | 6.5 | $3.7M | 44 | Under 3 |
| Mortgage brokers and lenders | 23 | #170 of 177 | 8 | 4.7 | Index only | 69 | 5 |
| Electricians | Not scored | Not scored | 4 | 2.4 | $10.1M | 84 | 13 |
| Landscaping and lawn care | Not scored | Not scored | 4 | 2.4 | $4.6M | 158 | 12 |
| Oil change and quick lube | Not scored | Not scored | 4 | 2.4 | $4.5M | 33 | Under 3 |
| Pet stores | Not scored | Not scored | 4 | 2.4 | $3M | 67 | Under 3 |
| Property management | Not scored | Not scored | 4 | 2.4 | Index only | 97 | 5 |
| Veterinarians | Not scored | Not scored | 4 | 2.4 | $3M | 112 | 4 |
| Pest control | Not scored | Not scored | 3 | 1.8 | $6.2M | 61 | Under 3 |
| Physical therapy | Not scored | Not scored | 3 | 1.8 | $7.1M | 296 | 5 |
| Home inspectors | Not scored | Not scored | 2 | 1.2 | Index only | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 2 | 1.2 | $9.3M | Too few | 6 |
| Laundromats | Not scored | Not scored | 2 | 1.2 | $14.7M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
Household spending in the Sedalia area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $18.2M | $1,070 | 112 |
| Gasoline and other fuels | $47.4M | $2,789 | 107 |
| Food away from home | $57.2M | $3,368 | 83 |
| Groceries | $94.9M | $5,584 | 88 |
| Personal care products and services | $14.8M | $871 | 87 |
| Child care and other personal services | $5.2M | $309 | 53 |
| Memberships, classes and admissions | $11.4M | $672 | 68 |
| Medical and dental services | $21.4M | $1,257 | 98 |
| Pets | $12.2M | $717 | 79 |
| Clothing, shoes and related services | $29.3M | $1,726 | 84 |
| Vehicle insurance | $28.9M | $1,700 | 87 |
| Home repairs, maintenance and insurance | $40.5M | $2,385 | 79 |
| Lawn care, cleaning and other household services | $18.6M | $1,092 | 77 |
| Rent and homeowner costs | $215.2M | $12,664 | 76 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Sedalia area
- Population, 2025 estimate
- 44,254+2.9% since 2020
- Households
- 16,996
- Median age
- 39.3
- Homes lived in by their owners
- 69%
- Vehicles per household
- 1.9
- Land area
- 682 sq. mi.
- People per square mile
- 64
- Median household income
- $60,430+30.9% vs. 2015–2019, before inflation
- Average household income
- $76,820
- Median home value
- $166,300
- Jobs located here
- 20,518
- Daytime population
- 44,113Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Sedalia area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Sedalia area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Sedalia area 1
- Pettis County, MO43,397 people
Other markets based in Missouri 12
- St. Louis, MO-IL metro area2,810,850 people
- Kansas City, MO-KS metro area2,218,142 people
- Springfield, MO metro area486,785 people
- Columbia, MO metro area215,014 people
- Joplin, MO-KS metro area203,626 people
- Jefferson City, MO metro area150,437 people
- St. Joseph, MO-KS metro area120,012 people
- Cape Girardeau, MO-IL metro area98,169 people
- Farmington, MO area66,999 people
- Branson, MO area56,529 people
- Warrensburg, MO area54,732 people
- Fort Leonard Wood, MO area53,894 people
Questions
How fast is the Sedalia, MO area growing?
Population estimates put the Sedalia area at 44,254 people in 2025, up 2.9% since 2020, in step with the U.S. (+3.1%). It has 16,996 households. Median household income rose 30.9% from the 2015–2019 survey, before inflation.
How much do households in the Sedalia, MO area spend?
Households in the Sedalia area spend about $215.2M a year on rent and homeowner costs, $94.9M on groceries and $57.2M on food away from home. Set against the U.S., households in the Sedalia area spend the most on vehicle maintenance and repairs (an index of 112, where 100 is the U.S. average) and the least on child care and other personal services (53).
Which business types have the highest market scores in the Sedalia, MO area?
The highest Groundwork market scores in the Sedalia area are for medical and dental practices (75), primary care and pediatric clinics (75) and chiropractors (73). The Sedalia area ranks #51 of 538 scored small-town markets for medical and dental practices.
How does the Sedalia, MO area compare with the U.S.?
The median household income in the Sedalia area is $60,430 a year, 25% below the U.S. median of $80,734. The population rose 2.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $166,300, against $332,700 for the U.S. For its number of households, the Sedalia area has the most map listings, relative to the U.S., for car washes and detailers (2.5 times the U.S. rate) and the fewest for bakeries and dessert shops (40% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 42 of the 56 business types have a score in the Sedalia area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Sedalia area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Missouri · Every U.S. market · How we measure
Screening a site or an acquisition in the Sedalia area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Sedalia area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.