County profile · Missouri
Pettis County, MO market data
How Pettis County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 44,254
- +2.9% since 2020
- Households
- 16,996
- Median household income
- $60,430
- +30.9% vs. 2015–2019, before inflation
- Median home value
- $166,300
- Jobs located here
- 20,518
- Highest market score
- 70
- Primary care and pediatrics, #267 of 1,656 scored counties
A site report maps the competitors on map listings around any address in Pettis County by name and distance, and the households and spending within reach. Or open the report at the center of Pettis County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Pettis County has an estimated 44,254 people and 16,996 households. Between 2020 and 2025, the population of Pettis County grew 2.9%, in step with the U.S. (+3.1%). Median household income in Pettis County is $60,430, 25% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.9%, before inflation.
Relative to the U.S., household spending in Pettis County runs highest on vehicle maintenance and repairs (an index of 112, where 100 is the U.S. average) and lowest on child care and other personal services (53).
Of the business types scored in Pettis County, primary care and pediatric clinics (70), bakeries and dessert shops (67) and nail salons (66) have the highest Groundwork market scores. For primary care and pediatric clinics, that ranks #267 of 1,656 scored counties.
Pettis County is part of the Sedalia area. Against the U.S., map listings per household run highest for car washes and detailers (2.5 times the U.S. rate) and lowest for bakeries and dessert shops (40% below the U.S. rate).
All 56 business types in Pettis County
Highest Groundwork market score first. Each score compares Pettis County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Primary care and pediatrics | 70 | #267 of 1,656 | 10 | 5.9 | $2.1M | 120 | 10 |
| Bakeries and dessert shops | 67 | #334 of 1,889 | 10 | 5.9 | $5.7M | 138 | 5 |
| Nail salons | 66 | #239 of 1,328 | 5 | 2.9 | $3M | 177 | Under 3 |
| Chiropractors | 65 | #332 of 1,490 | 7 | 4.1 | $3.1M | 128 | Under 3 |
| Coffee shops and cafes | 65 | #434 of 2,063 | 12 | 7.1 | $4.8M | 129 | 5 |
| Doctors, dentists and clinics | 63 | #634 of 2,394 | 95 | 55.9 | $225K | 147 | 29 |
| Lawn, cleaning and pest control | 58 | #554 of 1,771 | 9 | 5.3 | $2.1M | 123 | 18 |
| Grocery and convenience stores | 57 | #908 of 2,402 | 36 | 21.2 | $2.6M | 78 | 7 |
| Sit-down restaurants | 56 | #912 of 2,405 | 78 | 45.9 | $734K | 111 | 22 |
| Gyms, studios and classes | 55 | #811 of 2,088 | 17 | 10.0 | $672K | 102 | 6 |
| Martial arts and dance studios | 54 | #555 of 1,334 | 6 | 3.5 | $1.9M | 94 | 3 |
| Gyms | 54 | #774 of 1,792 | 11 | 6.5 | $1M | 80 | 3 |
| Restaurants and cafes | 53 | #1,059 of 2,405 | 145 | 85.3 | $395K | 106 | 62 |
| Collision repair and body shops | 52 | #631 of 1,327 | 8 | 4.7 | $2.3M | 74 | 4 |
| Barbershops | 52 | #647 of 1,356 | 7 | 4.1 | $2.1M | 112 | Under 3 |
| Grocery stores | 51 | #982 of 2,070 | 11 | 6.5 | $8.6M | 93 | 7 |
| Convenience stores | 50 | #1,125 of 2,261 | 16 | 9.4 | $5.9M | 75 | Under 3 |
| Dentists and orthodontists | 48 | #1,014 of 1,886 | 20 | 11.8 | $1.1M | 109 | 14 |
| Pet businesses | 48 | #1,204 of 2,200 | 19 | 11.2 | $641K | 73 | 7 |
| Pet grooming and boarding | 47 | #809 of 1,461 | 7 | 4.1 | $1.7M | 68 | 3 |
| Clothing, shoes and laundry | 45 | #1,311 of 2,210 | 31 | 18.2 | $946K | 107 | 12 |
| Gas stations | 45 | #1,401 of 2,358 | 26 | 15.3 | $1.8M | 76 | 24 |
| Real estate agents and brokers | 42 | #1,486 of 2,176 | 42 | 24.7 | Index only | 94 | 6 |
| Clothing and shoe stores | 41 | #1,369 of 2,087 | 25 | 14.7 | $1.2M | 92 | 12 |
| Optometrists and eye care | 39 | #936 of 1,302 | 10 | 5.9 | $2.1M | 68 | Under 3 |
| Funeral homes | 39 | #1,014 of 1,472 | 8 | 4.7 | $305K | 45 | 4 |
| Car washes and detailing | 39 | #1,021 of 1,451 | 16 | 9.4 | $1.1M | 45 | 3 |
| Fast food and sandwich shops | 39 | #1,537 of 2,222 | 24 | 14.1 | $2.4M | 78 | 34 |
| Pizza | 38 | #1,517 of 2,090 | 17 | 10.0 | $3.4M | 66 | 34 |
| Tire shops | 35 | #1,153 of 1,530 | 13 | 7.6 | $1.4M | 56 | 6 |
| Child care and preschools | 35 | #1,216 of 1,611 | 8 | 4.7 | $656K | 65 | 10 |
| Auto repair shops | 35 | #1,851 of 2,378 | 55 | 32.4 | $331K | 74 | 26 |
| Spas and skin care | 34 | #1,443 of 1,769 | 19 | 11.2 | $779K | 89 | 5 |
| Real estate | 34 | #1,933 of 2,229 | 56 | 32.9 | Index only | 89 | 18 |
| Insurance agencies | 33 | #1,730 of 2,272 | 33 | 19.4 | $876K | 70 | 16 |
| Auto repair and car care | 32 | #1,969 of 2,401 | 100 | 58.8 | $182K | 68 | 36 |
| Salons, barbers and spas | 31 | #2,108 of 2,385 | 82 | 48.2 | $181K | 85 | 22 |
| Hair salons | 28 | #2,086 of 2,339 | 50 | 29.4 | $296K | 69 | 14 |
| Home repair trades | 26 | #1,919 of 2,057 | 29 | 17.1 | $1.4M | 58 | 32 |
| HVAC and plumbing | 25 | #1,586 of 1,707 | 14 | 8.2 | $2.9M | 61 | 19 |
| Mortgage brokers and lenders | 22 | #858 of 887 | 8 | 4.7 | Index only | 69 | 5 |
| Roofing and gutters | 18 | #1,127 of 1,177 | 11 | 6.5 | $3.7M | 44 | Under 3 |
| Electricians | Not scored | Not scored | 4 | 2.4 | $10.1M | 84 | 13 |
| Landscaping and lawn care | Not scored | Not scored | 4 | 2.4 | $4.6M | 158 | 12 |
| Oil change and quick lube | Not scored | Not scored | 4 | 2.4 | $4.5M | 33 | Under 3 |
| Pet stores | Not scored | Not scored | 4 | 2.4 | $3M | 67 | Under 3 |
| Property management | Not scored | Not scored | 4 | 2.4 | Index only | 97 | 5 |
| Veterinarians | Not scored | Not scored | 4 | 2.4 | $3M | 112 | 4 |
| Pest control | Not scored | Not scored | 3 | 1.8 | $6.2M | 61 | Under 3 |
| Physical therapy | Not scored | Not scored | 3 | 1.8 | $7.1M | 296 | 5 |
| Home inspectors | Not scored | Not scored | 2 | 1.2 | Index only | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 2 | 1.2 | $9.3M | Too few | 6 |
| Laundromats | Not scored | Not scored | 2 | 1.2 | $14.7M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
Household spending in Pettis County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $18.2M | $1,070 | 112 |
| Gasoline and other fuels | $47.4M | $2,789 | 107 |
| Food away from home | $57.2M | $3,368 | 83 |
| Groceries | $94.9M | $5,584 | 88 |
| Personal care products and services | $14.8M | $871 | 87 |
| Child care and other personal services | $5.2M | $309 | 53 |
| Memberships, classes and admissions | $11.4M | $672 | 68 |
| Medical and dental services | $21.4M | $1,257 | 98 |
| Pets | $12.2M | $717 | 79 |
| Clothing, shoes and related services | $29.3M | $1,726 | 84 |
| Vehicle insurance | $28.9M | $1,700 | 87 |
| Home repairs, maintenance and insurance | $40.5M | $2,385 | 79 |
| Lawn care, cleaning and other household services | $18.6M | $1,092 | 77 |
| Rent and homeowner costs | $215.2M | $12,664 | 76 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Pettis County
- Population, 2025 estimate
- 44,254+2.9% since 2020
- Households
- 16,996
- Median age
- 39.3
- Homes lived in by their owners
- 69%
- Vehicles per household
- 1.9
- Land area
- 682 sq. mi.
- People per square mile
- 64
- Median household income
- $60,430+30.9% vs. 2015–2019, before inflation
- Average household income
- $76,820
- Median home value
- $166,300
- Jobs located here
- 20,518
- Daytime population
- 44,113Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Pettis County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Pettis County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Missouri 8
- Benton County, MO20,151 people
- Johnson County, MO54,732 people
- Saline County, MO23,231 people
- Cooper County, MO16,824 people
- Morgan County, MO21,717 people
- Henry County, MO22,328 people
- Moniteau County, MO15,262 people
- Lafayette County, MO33,115 people
Questions
How fast is Pettis County, MO growing?
Population estimates put Pettis County at 44,254 people in 2025, up 2.9% since 2020, in step with the U.S. (+3.1%). It has 16,996 households. Median household income rose 30.9% from the 2015–2019 survey, before inflation.
How much do households in Pettis County, MO spend?
Households in Pettis County spend about $215.2M a year on rent and homeowner costs, $94.9M on groceries and $57.2M on food away from home. Set against the U.S., households in Pettis County spend the most on vehicle maintenance and repairs (an index of 112, where 100 is the U.S. average) and the least on child care and other personal services (53).
Which business types have the highest market scores in Pettis County, MO?
The highest Groundwork market scores in Pettis County are for primary care and pediatric clinics (70), bakeries and dessert shops (67) and nail salons (66). Pettis County ranks #267 of 1,656 scored counties for primary care and pediatric clinics.
How does Pettis County, MO compare with the U.S.?
The median household income in Pettis County is $60,430 a year, 25% below the U.S. median of $80,734. The population rose 2.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $166,300, against $332,700 for the U.S. For its number of households, Pettis County has the most map listings, relative to the U.S., for car washes and detailers (2.5 times the U.S. rate) and the fewest for bakeries and dessert shops (40% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 42 of the 56 business types have a score in Pettis County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Pettis County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Pettis County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Pettis County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.