County profile · Missouri
Pike County, MO market data
Population, household spending and competition for 56 business types in Pike County, each scored against other counties.
- Population, 2025
- 17,955
- +3.1% since 2020
- Households
- 6,424
- Median household income
- $54,989
- +18.6% vs. 2015–2019, before inflation
- Median home value
- $146,000
- Jobs located here
- 5,127
- Highest market score
- 77
- Doctors, dentists and clinics, #150 of 2,394 scored counties
A site report maps the competitors on map listings around any address in Pike County by name and distance, and the households and spending within reach. Or open the report at the center of Pike County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 17,955 people live in Pike County, in 6,424 households. Population estimates show Pike County grew 3.1% from 2020 to 2025, in step with the U.S. (+3.1%). The median household income in Pike County is $54,989 a year, 32% below the U.S. median of $80,734. That rose 18.6% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Pike County spend the most on vehicle maintenance and repairs (an index of 113, where 100 is the U.S. average) and the least on child care and other personal services (52).
The highest Groundwork market scores in Pike County are for medical and dental practices (77); clothing, shoe and laundry businesses (67); and real estate agents and brokers (58). Pike County ranks #150 of 2,394 scored counties for medical and dental practices.
For its number of households, Pike County has the most map listings, relative to the U.S., for convenience stores (2.9 times the U.S. rate) and the fewest for medical and dental practices (58% below the U.S. rate).
All 56 business types in Pike County
Highest Groundwork market score first. Each score compares Pike County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Doctors, dentists and clinics | 77 | #150 of 2,394 | 23 | 35.8 | $350K | 230 | 7 |
| Clothing, shoes and laundry | 67 | #449 of 2,210 | 6 | 9.3 | $1.8M | 209 | Under 3 |
| Real estate agents and brokers | 58 | #633 of 2,176 | 6 | 9.3 | Index only | 248 | Under 3 |
| Real estate | 58 | #647 of 2,229 | 7 | 10.9 | Index only | 267 | Under 3 |
| Bakeries and dessert shops | 47 | #1,032 of 1,889 | 5 | 7.8 | $4.3M | 104 | Under 3 |
| Auto repair and car care | 44 | #1,468 of 2,401 | 27 | 42.0 | $258K | 96 | 16 |
| Auto repair shops | 44 | #1,485 of 2,378 | 18 | 28.0 | $388K | 87 | 9 |
| Salons, barbers and spas | 44 | #1,523 of 2,385 | 25 | 38.9 | $222K | 104 | Under 3 |
| Grocery and convenience stores | 41 | #1,578 of 2,402 | 23 | 35.8 | $1.5M | 46 | 3 |
| Hair salons | 37 | #1,796 of 2,339 | 16 | 24.9 | $347K | 81 | Under 3 |
| Grocery stores | 36 | #1,483 of 2,070 | 6 | 9.3 | $5.9M | 64 | Under 3 |
| Fast food and sandwich shops | 34 | #1,698 of 2,222 | 9 | 14.0 | $2.4M | 78 | 15 |
| Restaurants and cafes | 29 | #2,080 of 2,405 | 78 | 121.4 | $275K | 74 | 31 |
| Sit-down restaurants | 29 | #2,091 of 2,405 | 46 | 71.6 | $466K | 70 | 13 |
| Gas stations | 28 | #2,038 of 2,358 | 17 | 26.5 | $1.1M | 45 | 12 |
| Coffee shops and cafes | 27 | #1,843 of 2,063 | 11 | 17.1 | $1.9M | 53 | Under 3 |
| Convenience stores | 26 | #1,921 of 2,261 | 15 | 23.3 | $2.4M | 30 | Under 3 |
| Pizza | 23 | #1,966 of 2,090 | 12 | 18.7 | $1.8M | 35 | 15 |
| Pet businesses | 23 | #2,064 of 2,200 | 14 | 21.8 | $328K | 37 | Under 3 |
| Veterinarians | 21 | #1,378 of 1,485 | 6 | 9.3 | $765K | 28 | Under 3 |
| Child care and preschools | 20 | #1,489 of 1,611 | 5 | 7.8 | $387K | 39 | Under 3 |
| Insurance agencies | 20 | #2,082 of 2,272 | 16 | 24.9 | $695K | 55 | 12 |
| Clothing and shoe stores | Not scored | Not scored | 4 | 6.2 | $2.8M | 218 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 6.2 | $1.1M | 45 | Under 3 |
| Spas and skin care | Not scored | Not scored | 4 | 6.2 | $1.4M | 158 | Under 3 |
| Barbershops | Not scored | Not scored | 3 | 4.7 | $1.9M | 98 | Under 3 |
| Funeral homes | Not scored | Not scored | 3 | 4.7 | $352K | 52 | Under 3 |
| Home repair trades | Not scored | Not scored | 3 | 4.7 | $5.1M | 210 | 3 |
| Chiropractors | Not scored | Not scored | 2 | 3.1 | $4M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 2 | 3.1 | $3.5M | Too few | Under 3 |
| Gyms, studios and classes | Not scored | Not scored | 2 | 3.1 | $2.2M | Too few | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 2 | 3.1 | $7.6M | Too few | 3 |
| Laundromats | Not scored | Not scored | 2 | 3.1 | $5.5M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 3.1 | $2.3M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 2 | 3.1 | $4M | Too few | Under 3 |
| Tire shops | Not scored | Not scored | 2 | 3.1 | $3.5M | Too few | 4 |
| Car washes and detailing | Not scored | Not scored | 1 | 1.6 | $7M | Too few | Under 3 |
| Dentists and orthodontists | Not scored | Not scored | 1 | 1.6 | $8.1M | Too few | 3 |
| Electricians | Not scored | Not scored | 1 | 1.6 | $15.3M | Too few | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 1 | 1.6 | $7M | Too few | 4 |
| Lawn, cleaning and pest control | Not scored | Not scored | 1 | 1.6 | $7M | Too few | 7 |
| Martial arts and dance studios | Not scored | Not scored | 1 | 1.6 | $4.3M | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 1 | 1.6 | $5.6M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 1.6 | $7M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 1 | 1.6 | $8.1M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 1 | 1.6 | $8.1M | Too few | 4 |
| Property management | Not scored | Not scored | 1 | 1.6 | Index only | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 1.6 | $4.3M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Gyms | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Pike County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $7M | $1,086 | 113 |
| Gasoline and other fuels | $18.2M | $2,828 | 109 |
| Food away from home | $21.4M | $3,339 | 82 |
| Groceries | $35.6M | $5,547 | 88 |
| Personal care products and services | $5.6M | $864 | 86 |
| Child care and other personal services | $1.9M | $301 | 52 |
| Memberships, classes and admissions | $4.3M | $676 | 69 |
| Medical and dental services | $8.1M | $1,254 | 97 |
| Pets | $4.6M | $715 | 79 |
| Clothing, shoes and related services | $11.1M | $1,722 | 84 |
| Vehicle insurance | $11.1M | $1,732 | 89 |
| Home repairs, maintenance and insurance | $15.3M | $2,378 | 79 |
| Lawn care, cleaning and other household services | $7M | $1,088 | 77 |
| Rent and homeowner costs | $81.1M | $12,618 | 76 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Pike County
- Population, 2025 estimate
- 17,955+3.1% since 2020
- Households
- 6,424
- Median age
- 39.2
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.0
- Land area
- 670 sq. mi.
- People per square mile
- 26
- Median household income
- $54,989+18.6% vs. 2015–2019, before inflation
- Average household income
- $75,647
- Median home value
- $146,000
- Jobs located here
- 5,127
- Daytime population
- 15,665Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Pike County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Pike County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Missouri 8
- Ralls County, MO10,428 people
- Lincoln County, MO63,057 people
- Marion County, MO28,457 people
- Montgomery County, MO11,426 people
- Audrain County, MO24,548 people
- Warren County, MO37,177 people
- Monroe County, MO8,734 people
- St. Charles County, MO414,535 people
Questions
How fast is Pike County, MO growing?
Population estimates put Pike County at 17,955 people in 2025, up 3.1% since 2020, in step with the U.S. (+3.1%). It has 6,424 households. Against the 2015–2019 survey, median household income rose 18.6%, before inflation.
How much do households in Pike County, MO spend?
Households in Pike County spend about $81.1M a year on rent and homeowner costs, $35.6M on groceries and $21.4M on food away from home. Relative to the U.S., household spending in Pike County runs highest on vehicle maintenance and repairs (an index of 113, where 100 is the U.S. average) and lowest on child care and other personal services (52).
Which business types have the highest market scores in Pike County, MO?
Of the business types scored in Pike County, medical and dental practices (77); clothing, shoe and laundry businesses (67); and real estate agents and brokers (58) have the highest Groundwork market scores. For medical and dental practices, that ranks #150 of 2,394 scored counties.
How does Pike County, MO compare with the U.S.?
Median household income in Pike County is $54,989, 32% below the U.S. median of $80,734. The population rose 3.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $146,000, against $332,700 for the U.S. Against the U.S., map listings per household run highest for convenience stores (2.9 times the U.S. rate) and lowest for medical and dental practices (58% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 22 of the 56 business types have a score in Pike County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Pike County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Pike County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Pike County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.