County profile · Missouri
Henry County, MO market data
How Henry County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 22,671
- +3.2% since 2020
- Households
- 9,217
- Median household income
- $57,926
- +26.5% vs. 2015–2019, before inflation
- Median home value
- $160,600
- Jobs located here
- 8,284
- Highest market score
- 64
- Convenience stores, #612 of 2,261 scored counties
A site report maps the competitors on map listings around any address in Henry County by name and distance, and the households and spending within reach. Or open the report at the center of Henry County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Henry County has an estimated 22,671 people and 9,217 households. Between 2020 and 2025, the population of Henry County grew 3.2%, in step with the U.S. (+3.1%). Median household income in Henry County is $57,926, 28% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.5%, before inflation.
Relative to the U.S., household spending in Henry County runs highest on vehicle maintenance and repairs (an index of 117, where 100 is the U.S. average) and lowest on child care and other personal services (50).
Of the business types scored in Henry County, convenience stores (64), gyms and studios (63) and grocery and convenience stores (63) have the highest Groundwork market scores. For convenience stores, that ranks #612 of 2,261 scored counties.
Against the U.S., map listings per household run highest for auto repair and car care businesses (73% above the U.S. rate) and lowest for medical and dental practices (27% below the U.S. rate).
All 56 business types in Henry County
Highest Groundwork market score first. Each score compares Henry County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Convenience stores | 64 | #612 of 2,261 | 5 | 5.4 | $10.1M | 128 | Under 3 |
| Gyms, studios and classes | 63 | #482 of 2,088 | 7 | 7.6 | $852K | 129 | Under 3 |
| Grocery and convenience stores | 63 | #668 of 2,402 | 15 | 16.3 | $3.4M | 99 | 4 |
| Dentists and orthodontists | 57 | #673 of 1,886 | 7 | 7.6 | $1.6M | 164 | 9 |
| Car washes and detailing | 56 | #578 of 1,451 | 5 | 5.4 | $2.1M | 82 | Under 3 |
| Doctors, dentists and clinics | 54 | #1,017 of 2,394 | 57 | 61.8 | $199K | 130 | 21 |
| Bakeries and dessert shops | 53 | #813 of 1,889 | 6 | 6.5 | $5M | 121 | Under 3 |
| Chiropractors | 52 | #686 of 1,490 | 5 | 5.4 | $2.3M | 95 | Under 3 |
| Auto repair shops | 52 | #1,121 of 2,378 | 26 | 28.2 | $397K | 89 | 10 |
| Funeral homes | 49 | #743 of 1,472 | 6 | 6.5 | $262K | 39 | Under 3 |
| Clothing, shoes and laundry | 45 | #1,316 of 2,210 | 17 | 18.4 | $916K | 104 | 6 |
| Salons, barbers and spas | 45 | #1,469 of 2,385 | 35 | 38.0 | $223K | 105 | 7 |
| Coffee shops and cafes | 44 | #1,239 of 2,063 | 8 | 8.7 | $3.7M | 101 | Under 3 |
| Fast food and sandwich shops | 43 | #1,403 of 2,222 | 12 | 13.0 | $2.5M | 82 | 17 |
| Clothing and shoe stores | 42 | #1,332 of 2,087 | 13 | 14.1 | $1.2M | 94 | 6 |
| Home repair trades | 40 | #1,495 of 2,057 | 11 | 11.9 | $2M | 81 | 14 |
| Spas and skin care | 39 | #1,284 of 1,769 | 9 | 9.8 | $868K | 99 | Under 3 |
| Grocery stores | 39 | #1,401 of 2,070 | 8 | 8.7 | $6.3M | 68 | 4 |
| Restaurants and cafes | 38 | #1,705 of 2,405 | 90 | 97.6 | $333K | 90 | 38 |
| Auto repair and car care | 38 | #1,758 of 2,401 | 57 | 61.8 | $181K | 67 | 16 |
| Gas stations | 37 | #1,711 of 2,358 | 17 | 18.4 | $1.6M | 66 | 19 |
| Lawn, cleaning and pest control | 35 | #1,409 of 1,771 | 7 | 7.6 | $1.4M | 84 | 16 |
| Hair salons | 34 | #1,909 of 2,339 | 21 | 22.8 | $372K | 86 | 7 |
| Pizza | 33 | #1,708 of 2,090 | 12 | 13.0 | $2.5M | 49 | 17 |
| Sit-down restaurants | 32 | #1,970 of 2,405 | 53 | 57.5 | $566K | 85 | 18 |
| Pet businesses | 31 | #1,850 of 2,200 | 14 | 15.2 | $460K | 52 | 5 |
| Physical therapy | 29 | #1,231 of 1,422 | 8 | 8.7 | $1.4M | 59 | 6 |
| Pet grooming and boarding | 27 | #1,250 of 1,461 | 5 | 5.4 | $1.3M | 51 | Under 3 |
| Insurance agencies | 25 | #1,965 of 2,272 | 23 | 25.0 | $717K | 57 | 13 |
| Real estate | 25 | #2,175 of 2,229 | 31 | 33.6 | Index only | 86 | 17 |
| HVAC and plumbing | 22 | #1,628 of 1,707 | 8 | 8.7 | $2.7M | 57 | 11 |
| Real estate agents and brokers | 22 | #2,140 of 2,176 | 25 | 27.1 | Index only | 84 | 14 |
| Collision repair and body shops | Not scored | Not scored | 4 | 4.3 | $2.6M | 84 | Under 3 |
| Gyms | Not scored | Not scored | 4 | 4.3 | $1.5M | 115 | Under 3 |
| Nail salons | Not scored | Not scored | 4 | 4.3 | $2M | 117 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 4 | 4.3 | $2.8M | 90 | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 4 | 4.3 | $2.8M | 159 | 6 |
| Property management | Not scored | Not scored | 4 | 4.3 | Index only | 52 | Under 3 |
| Tire shops | Not scored | Not scored | 4 | 4.3 | $2.6M | 103 | 3 |
| Veterinarians | Not scored | Not scored | 4 | 4.3 | $1.6M | 59 | 5 |
| Martial arts and dance studios | Not scored | Not scored | 3 | 3.3 | $2M | 99 | Under 3 |
| Pest control | Not scored | Not scored | 3 | 3.3 | $3.3M | 32 | 3 |
| Child care and preschools | Not scored | Not scored | 2 | 2.2 | $1.3M | Too few | 7 |
| Electricians | Not scored | Not scored | 2 | 2.2 | $10.8M | Too few | 3 |
| House cleaning | Not scored | Not scored | 2 | 2.2 | $4.9M | Too few | 5 |
| Landscaping and lawn care | Not scored | Not scored | 2 | 2.2 | $4.9M | Too few | 8 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 2.2 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 2.2 | $5.2M | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 1 | 1.1 | $7.8M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 1.1 | $15.6M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 1.1 | $15.6M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 1.1 | $21.7M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Henry County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $10.3M | $1,120 | 117 |
| Gasoline and other fuels | $26.9M | $2,922 | 113 |
| Food away from home | $30M | $3,254 | 80 |
| Groceries | $50.5M | $5,484 | 87 |
| Personal care products and services | $7.8M | $848 | 84 |
| Child care and other personal services | $2.7M | $288 | 50 |
| Memberships, classes and admissions | $6M | $647 | 66 |
| Medical and dental services | $11.3M | $1,228 | 95 |
| Pets | $6.4M | $699 | 77 |
| Clothing, shoes and related services | $15.6M | $1,690 | 82 |
| Vehicle insurance | $16.5M | $1,789 | 91 |
| Home repairs, maintenance and insurance | $21.7M | $2,354 | 78 |
| Lawn care, cleaning and other household services | $9.9M | $1,071 | 76 |
| Rent and homeowner costs | $114.9M | $12,467 | 75 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Henry County
- Population, 2025 estimate
- 22,671+3.2% since 2020
- Households
- 9,217
- Median age
- 44.0
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.0
- Land area
- 697 sq. mi.
- People per square mile
- 32
- Median household income
- $57,926+26.5% vs. 2015–2019, before inflation
- Average household income
- $75,582
- Median home value
- $160,600
- Jobs located here
- 8,284
- Daytime population
- 21,444Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Henry County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Henry County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Missouri 8
- St. Clair County, MO9,587 people
- Benton County, MO20,151 people
- Johnson County, MO54,732 people
- Pettis County, MO43,397 people
- Bates County, MO16,186 people
- Hickory County, MO8,585 people
- Cedar County, MO14,615 people
- Cass County, MO110,773 people
Questions
How fast is Henry County, MO growing?
Population estimates put Henry County at 22,671 people in 2025, up 3.2% since 2020, in step with the U.S. (+3.1%). It has 9,217 households. Median household income rose 26.5% from the 2015–2019 survey, before inflation.
How much do households in Henry County, MO spend?
Households in Henry County spend about $114.9M a year on rent and homeowner costs, $50.5M on groceries and $30M on food away from home. Set against the U.S., households in Henry County spend the most on vehicle maintenance and repairs (an index of 117, where 100 is the U.S. average) and the least on child care and other personal services (50).
Which business types have the highest market scores in Henry County, MO?
The highest Groundwork market scores in Henry County are for convenience stores (64), gyms and studios (63) and grocery and convenience stores (63). Henry County ranks #612 of 2,261 scored counties for convenience stores.
How does Henry County, MO compare with the U.S.?
The median household income in Henry County is $57,926 a year, 28% below the U.S. median of $80,734. The population rose 3.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $160,600, against $332,700 for the U.S. For its number of households, Henry County has the most map listings, relative to the U.S., for auto repair and car care businesses (73% above the U.S. rate) and the fewest for medical and dental practices (27% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 32 of the 56 business types have a score in Henry County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Henry County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Missouri · Every U.S. market · How we measure
Screening a site or an acquisition in Henry County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Henry County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.