County profile · Missouri
Benton County, MO market data
Population, household spending and competition for 56 business types in Benton County, each scored against other counties.
- Population, 2025
- 20,536
- +5.7% since 2020
- Households
- 8,573
- Median household income
- $52,567
- +30.6% vs. 2015–2019, before inflation
- Median home value
- $177,900
- Jobs located here
- 3,694
- Highest market score
- 78
- Doctors, dentists and clinics, #122 of 2,394 scored counties
A site report maps the competitors on map listings around any address in Benton County by name and distance, and the households and spending within reach. Or open the report at the center of Benton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 20,536 people live in Benton County, in 8,573 households. Population estimates show Benton County grew 5.7% from 2020 to 2025, faster than the U.S. (+3.1%). The median household income in Benton County is $52,567 a year, 35% below the U.S. median of $80,734. That rose 30.6% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Benton County spend the most on vehicle maintenance and repairs (an index of 119, where 100 is the U.S. average) and the least on child care and other personal services (47).
The highest Groundwork market scores in Benton County are for medical and dental practices (78), gyms and studios (64) and spas and skin care studios (60). Benton County ranks #122 of 2,394 scored counties for medical and dental practices.
For its number of households, Benton County has the most map listings, relative to the U.S., for pizza places (90% above the U.S. rate) and the fewest for medical and dental practices (64% below the U.S. rate).
All 56 business types in Benton County
Highest Groundwork market score first. Each score compares Benton County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Doctors, dentists and clinics | 78 | #122 of 2,394 | 26 | 30.3 | $383K | 251 | 10 |
| Gyms, studios and classes | 64 | #445 of 2,088 | 6 | 7.0 | $847K | 128 | Under 3 |
| Spas and skin care | 60 | #520 of 1,769 | 5 | 5.8 | $1.4M | 158 | Under 3 |
| Real estate | 60 | #559 of 2,229 | 7 | 8.2 | Index only | 340 | 11 |
| Gas stations | 58 | #842 of 2,358 | 12 | 14.0 | $2.1M | 90 | 12 |
| Bakeries and dessert shops | 57 | #644 of 1,889 | 5 | 5.8 | $5.3M | 128 | Under 3 |
| Hair salons | 57 | #820 of 2,339 | 14 | 16.3 | $493K | 115 | Under 3 |
| Convenience stores | 57 | #849 of 2,261 | 5 | 5.8 | $9.1M | 116 | 3 |
| Grocery and convenience stores | 57 | #899 of 2,402 | 14 | 16.3 | $3.3M | 96 | 5 |
| Real estate agents and brokers | 56 | #721 of 2,176 | 7 | 8.2 | Index only | 270 | 8 |
| Fast food and sandwich shops | 56 | #926 of 2,222 | 10 | 11.7 | $2.6M | 87 | 10 |
| Salons, barbers and spas | 55 | #895 of 2,385 | 26 | 30.3 | $266K | 125 | Under 3 |
| Grocery stores | 51 | #978 of 2,070 | 5 | 5.8 | $9.1M | 98 | Under 3 |
| Auto repair and car care | 45 | #1,435 of 2,401 | 42 | 49.0 | $232K | 86 | 20 |
| Auto repair shops | 44 | #1,483 of 2,378 | 25 | 29.2 | $390K | 88 | 19 |
| Restaurants and cafes | 43 | #1,509 of 2,405 | 83 | 96.8 | $319K | 86 | 30 |
| Clothing, shoes and laundry | 42 | #1,415 of 2,210 | 16 | 18.7 | $870K | 99 | Under 3 |
| Pizza | 41 | #1,424 of 2,090 | 13 | 15.2 | $2M | 40 | 10 |
| Physical therapy | 40 | #988 of 1,422 | 5 | 5.8 | $2M | 83 | 5 |
| Insurance agencies | 40 | #1,454 of 2,272 | 12 | 14.0 | $1.3M | 104 | 12 |
| Clothing and shoe stores | 35 | #1,579 of 2,087 | 15 | 17.5 | $928K | 73 | Under 3 |
| Home repair trades | 33 | #1,769 of 2,057 | 12 | 14.0 | $1.6M | 66 | 14 |
| Sit-down restaurants | 30 | #2,054 of 2,405 | 49 | 57.2 | $541K | 81 | 18 |
| Pet grooming and boarding | 28 | #1,236 of 1,461 | 5 | 5.8 | $1.1M | 44 | Under 3 |
| Pet businesses | 28 | #1,939 of 2,200 | 13 | 15.2 | $435K | 50 | Under 3 |
| Veterinarians | 26 | #1,301 of 1,485 | 5 | 5.8 | $1.1M | 42 | Under 3 |
| HVAC and plumbing | 25 | #1,591 of 1,707 | 8 | 9.3 | $2.4M | 50 | 9 |
| Car washes and detailing | Not scored | Not scored | 4 | 4.7 | $2.4M | 97 | Under 3 |
| Chiropractors | Not scored | Not scored | 4 | 4.7 | $2.5M | 104 | 5 |
| Coffee shops and cafes | Not scored | Not scored | 4 | 4.7 | $6.6M | 179 | Under 3 |
| Gyms | Not scored | Not scored | 4 | 4.7 | $1.3M | 98 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 4 | 4.7 | $4.8M | 57 | Under 3 |
| Tire shops | Not scored | Not scored | 4 | 4.7 | $2.4M | 97 | Under 3 |
| Barbershops | Not scored | Not scored | 3 | 3.5 | $2.3M | 122 | Under 3 |
| Child care and preschools | Not scored | Not scored | 3 | 3.5 | $784K | 78 | 3 |
| Funeral homes | Not scored | Not scored | 3 | 3.5 | $602K | 89 | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 3 | 3.5 | $2.9M | 174 | 6 |
| Nail salons | Not scored | Not scored | 3 | 3.5 | $2.3M | 138 | Under 3 |
| Dentists and orthodontists | Not scored | Not scored | 2 | 2.3 | $5M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 2 | 2.3 | $4.4M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 2 | 2.3 | $5M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 1 | 1.2 | $9.7M | Too few | 5 |
| Landscaping and lawn care | Not scored | Not scored | 1 | 1.2 | $8.8M | Too few | 6 |
| Martial arts and dance studios | Not scored | Not scored | 1 | 1.2 | $5.1M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 1.2 | $5.7M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 1.2 | $5.1M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Electricians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 5 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Laundromats | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Benton County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $9.7M | $1,137 | 119 |
| Gasoline and other fuels | $25.7M | $2,992 | 115 |
| Food away from home | $26.5M | $3,090 | 76 |
| Groceries | $45.6M | $5,314 | 84 |
| Personal care products and services | $6.9M | $806 | 80 |
| Child care and other personal services | $2.4M | $274 | 47 |
| Memberships, classes and admissions | $5.1M | $593 | 60 |
| Medical and dental services | $10M | $1,162 | 90 |
| Pets | $5.7M | $660 | 73 |
| Clothing, shoes and related services | $13.9M | $1,623 | 79 |
| Vehicle insurance | $15.6M | $1,820 | 93 |
| Home repairs, maintenance and insurance | $19.2M | $2,234 | 74 |
| Lawn care, cleaning and other household services | $8.8M | $1,023 | 72 |
| Rent and homeowner costs | $103M | $12,014 | 72 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Benton County
- Population, 2025 estimate
- 20,536+5.7% since 2020
- Households
- 8,573
- Median age
- 51.5
- Homes lived in by their owners
- 84%
- Vehicles per household
- 2.1
- Land area
- 704 sq. mi.
- People per square mile
- 29
- Median household income
- $52,567+30.6% vs. 2015–2019, before inflation
- Average household income
- $70,221
- Median home value
- $177,900
- Jobs located here
- 3,694
- Daytime population
- 16,868Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Benton County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Benton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Missouri 8
- Henry County, MO22,328 people
- Morgan County, MO21,717 people
- Hickory County, MO8,585 people
- Pettis County, MO43,397 people
- St. Clair County, MO9,587 people
- Camden County, MO43,667 people
- Johnson County, MO54,732 people
- Miller County, MO25,269 people
Questions
How fast is Benton County, MO growing?
Population estimates put Benton County at 20,536 people in 2025, up 5.7% since 2020, faster than the U.S. (+3.1%). It has 8,573 households. Against the 2015–2019 survey, median household income rose 30.6%, before inflation.
How much do households in Benton County, MO spend?
Households in Benton County spend about $103M a year on rent and homeowner costs, $45.6M on groceries and $26.5M on food away from home. Relative to the U.S., household spending in Benton County runs highest on vehicle maintenance and repairs (an index of 119, where 100 is the U.S. average) and lowest on child care and other personal services (47).
Which business types have the highest market scores in Benton County, MO?
Of the business types scored in Benton County, medical and dental practices (78), gyms and studios (64) and spas and skin care studios (60) have the highest Groundwork market scores. For medical and dental practices, that ranks #122 of 2,394 scored counties.
How does Benton County, MO compare with the U.S.?
Median household income in Benton County is $52,567, 35% below the U.S. median of $80,734. The population rose 5.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $177,900, against $332,700 for the U.S. Against the U.S., map listings per household run highest for pizza places (90% above the U.S. rate) and lowest for medical and dental practices (64% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 27 of the 56 business types have a score in Benton County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Benton County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Missouri · Every U.S. market · How we measure
Screening a site or an acquisition in Benton County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Benton County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.