County profile · Missouri
Saline County, MO market data
How Saline County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 23,265
- −0.3% since 2020
- Households
- 8,053
- Median household income
- $57,931
- +29.5% vs. 2015–2019, before inflation
- Median home value
- $150,500
- Jobs located here
- 9,081
- Highest market score
- 56
- Dentists and orthodontists, #710 of 1,886 scored counties
A site report maps the competitors on map listings around any address in Saline County by name and distance, and the households and spending within reach. Or open the report at the center of Saline County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Saline County has an estimated 23,265 people and 8,053 households. Population estimates show Saline County declined 0.3% from 2020 to 2025, against +3.1% for the U.S. Median household income in Saline County is $57,931, 28% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.5%, before inflation.
Relative to the U.S., household spending in Saline County runs highest on vehicle maintenance and repairs (an index of 108, where 100 is the U.S. average) and lowest on child care and other personal services (52).
Of the business types scored in Saline County, dentists and orthodontists (56); clothing and shoe stores (54); and salons, barbers and spas (51) have the highest Groundwork market scores. For dentists and orthodontists, that ranks #710 of 1,886 scored counties.
Saline County is part of the Marshall area. Against the U.S., map listings per household run highest for gas stations (2.2 times the U.S. rate) and lowest for clothing, shoe and laundry businesses (41% below the U.S. rate).
All 56 business types in Saline County
Highest Groundwork market score first. Each score compares Saline County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Dentists and orthodontists | 56 | #710 of 1,886 | 7 | 8.7 | $1.4M | 145 | 5 |
| Clothing and shoe stores | 54 | #880 of 2,087 | 6 | 7.5 | $2.3M | 180 | Under 3 |
| Salons, barbers and spas | 51 | #1,106 of 2,385 | 27 | 33.5 | $256K | 120 | 4 |
| Bakeries and dessert shops | 50 | #917 of 1,889 | 5 | 6.2 | $5.3M | 129 | 4 |
| Hair salons | 47 | #1,326 of 2,339 | 16 | 19.9 | $432K | 100 | 3 |
| Clothing, shoes and laundry | 46 | #1,262 of 2,210 | 11 | 13.7 | $1.2M | 142 | Under 3 |
| Doctors, dentists and clinics | 46 | #1,368 of 2,394 | 55 | 68.3 | $181K | 119 | 18 |
| Gyms, studios and classes | 42 | #1,417 of 2,088 | 8 | 9.9 | $665K | 100 | Under 3 |
| Real estate agents and brokers | 39 | #1,646 of 2,176 | 16 | 19.9 | Index only | 116 | 3 |
| Gyms | 36 | #1,346 of 1,792 | 5 | 6.2 | $1.1M | 82 | Under 3 |
| Grocery and convenience stores | 36 | #1,751 of 2,402 | 21 | 26.1 | $2.1M | 63 | 5 |
| Real estate | 34 | #1,920 of 2,229 | 22 | 27.3 | Index only | 106 | 6 |
| Coffee shops and cafes | 33 | #1,651 of 2,063 | 9 | 11.2 | $3M | 80 | 4 |
| Convenience stores | 33 | #1,708 of 2,261 | 9 | 11.2 | $4.9M | 63 | Under 3 |
| Sit-down restaurants | 32 | #1,975 of 2,405 | 48 | 59.6 | $557K | 84 | 13 |
| Pet businesses | 30 | #1,870 of 2,200 | 11 | 13.7 | $519K | 59 | 4 |
| Auto repair shops | 29 | #2,043 of 2,378 | 22 | 27.3 | $378K | 85 | 16 |
| Nail salons | 28 | #1,165 of 1,328 | 5 | 6.2 | $1.4M | 83 | Under 3 |
| Restaurants and cafes | 28 | #2,100 of 2,405 | 88 | 109.3 | $304K | 82 | 34 |
| Physical therapy | 27 | #1,255 of 1,422 | 7 | 8.7 | $1.4M | 59 | Under 3 |
| Auto repair and car care | 27 | #2,110 of 2,401 | 39 | 48.4 | $213K | 79 | 18 |
| Grocery stores | 26 | #1,746 of 2,070 | 7 | 8.7 | $6.4M | 68 | 5 |
| Fast food and sandwich shops | 26 | #1,954 of 2,222 | 14 | 17.4 | $1.9M | 63 | 16 |
| Pizza | 23 | #1,956 of 2,090 | 11 | 13.7 | $2.4M | 48 | 16 |
| Insurance agencies | 22 | #2,044 of 2,272 | 17 | 21.1 | $780K | 62 | 8 |
| Chiropractors | 21 | #1,418 of 1,490 | 8 | 9.9 | $1.2M | 52 | 5 |
| Gas stations | 18 | #2,242 of 2,358 | 19 | 23.6 | $1.1M | 48 | 16 |
| Collision repair and body shops | 17 | #1,291 of 1,327 | 7 | 8.7 | $1.2M | 39 | 7 |
| Child care and preschools | 11 | #1,575 of 1,611 | 6 | 7.5 | $407K | 41 | Under 3 |
| Home repair trades | Not scored | Not scored | 4 | 5.0 | $4.7M | 195 | 8 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 5.0 | $1.4M | 56 | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 4 | 5.0 | $2.5M | 140 | 8 |
| Property management | Not scored | Not scored | 4 | 5.0 | Index only | 45 | Under 3 |
| Spas and skin care | Not scored | Not scored | 4 | 5.0 | $1.7M | 197 | Under 3 |
| Veterinarians | Not scored | Not scored | 4 | 5.0 | $1.4M | 52 | 4 |
| Car washes and detailing | Not scored | Not scored | 3 | 3.7 | $2.8M | 110 | Under 3 |
| Funeral homes | Not scored | Not scored | 3 | 3.7 | $447K | 66 | 4 |
| Martial arts and dance studios | Not scored | Not scored | 3 | 3.7 | $1.8M | 88 | Under 3 |
| Tire shops | Not scored | Not scored | 3 | 3.7 | $2.8M | 111 | Under 3 |
| Barbershops | Not scored | Not scored | 2 | 2.5 | $3.5M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 2 | 2.5 | $9.5M | Too few | 3 |
| HVAC and plumbing | Not scored | Not scored | 2 | 2.5 | $9.5M | Too few | 5 |
| Laundromats | Not scored | Not scored | 2 | 2.5 | $6.9M | Too few | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 2 | 2.5 | $4.3M | Too few | 12 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 2.5 | Index only | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 2.5 | $2.9M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 1.2 | $13.7M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 1.2 | $8.7M | Too few | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 1 | 1.2 | $8.7M | Too few | 12 |
| Optometrists and eye care | Not scored | Not scored | 1 | 1.2 | $10M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Saline County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $8.3M | $1,032 | 108 |
| Gasoline and other fuels | $21.8M | $2,707 | 104 |
| Food away from home | $26.7M | $3,322 | 82 |
| Groceries | $44.5M | $5,528 | 87 |
| Personal care products and services | $6.9M | $858 | 85 |
| Child care and other personal services | $2.4M | $303 | 52 |
| Memberships, classes and admissions | $5.3M | $661 | 67 |
| Medical and dental services | $10M | $1,238 | 96 |
| Pets | $5.7M | $708 | 78 |
| Clothing, shoes and related services | $13.7M | $1,707 | 83 |
| Vehicle insurance | $13.3M | $1,647 | 84 |
| Home repairs, maintenance and insurance | $19M | $2,355 | 78 |
| Lawn care, cleaning and other household services | $8.7M | $1,076 | 76 |
| Rent and homeowner costs | $101M | $12,546 | 75 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Saline County
- Population, 2025 estimate
- 23,265−0.3% since 2020
- Households
- 8,053
- Median age
- 36.4
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.9
- Land area
- 756 sq. mi.
- People per square mile
- 31
- Median household income
- $57,931+29.5% vs. 2015–2019, before inflation
- Average household income
- $76,384
- Median home value
- $150,500
- Jobs located here
- 9,081
- Daytime population
- 21,701Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Saline County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Saline County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Missouri 8
- Carroll County, MO8,411 people
- Howard County, MO10,147 people
- Cooper County, MO16,824 people
- Pettis County, MO43,397 people
- Chariton County, MO7,390 people
- Lafayette County, MO33,115 people
- Johnson County, MO54,732 people
- Randolph County, MO24,365 people
Questions
How fast is Saline County, MO growing?
Population estimates put Saline County at 23,265 people in 2025, down 0.3% since 2020, against +3.1% for the U.S. It has 8,053 households. Median household income rose 29.5% from the 2015–2019 survey, before inflation.
How much do households in Saline County, MO spend?
Households in Saline County spend about $101M a year on rent and homeowner costs, $44.5M on groceries and $26.7M on food away from home. Set against the U.S., households in Saline County spend the most on vehicle maintenance and repairs (an index of 108, where 100 is the U.S. average) and the least on child care and other personal services (52).
Which business types have the highest market scores in Saline County, MO?
The highest Groundwork market scores in Saline County are for dentists and orthodontists (56); clothing and shoe stores (54); and salons, barbers and spas (51). Saline County ranks #710 of 1,886 scored counties for dentists and orthodontists.
How does Saline County, MO compare with the U.S.?
The median household income in Saline County is $57,931 a year, 28% below the U.S. median of $80,734. The population fell 0.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $150,500, against $332,700 for the U.S. For its number of households, Saline County has the most map listings, relative to the U.S., for gas stations (2.2 times the U.S. rate) and the fewest for clothing, shoe and laundry businesses (41% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 29 of the 56 business types have a score in Saline County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Saline County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Saline County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Saline County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.