County profile · Missouri
Stone County, MO market data
How Stone County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 32,503
- +4.1% since 2020
- Households
- 13,530
- Median household income
- $63,520
- +27.9% vs. 2015–2019, before inflation
- Median home value
- $249,000
- Jobs located here
- 7,170
- Highest market score
- 83
- Doctors, dentists and clinics, #57 of 2,394 scored counties
A site report maps the competitors on map listings around any address in Stone County by name and distance, and the households and spending within reach. Or open the report at the center of Stone County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Stone County has an estimated 32,503 people and 13,530 households. Population estimates put the population change in Stone County from 2020 to 2025 at +4.1%, faster than the U.S. (+3.1%). Median household income in Stone County is $63,520, 21% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.9%, before inflation.
Relative to the U.S., household spending in Stone County runs highest on vehicle maintenance and repairs (an index of 116, where 100 is the U.S. average) and lowest on child care and other personal services (57).
Of the business types scored in Stone County, medical and dental practices (83), auto repair shops (76) and auto repair and car care businesses (76) have the highest Groundwork market scores. For medical and dental practices, that ranks #57 of 2,394 scored counties.
Against the U.S., map listings per household run highest for gas stations (70% above the U.S. rate) and lowest for medical and dental practices (78% below the U.S. rate).
All 56 business types in Stone County
Highest Groundwork market score first. Each score compares Stone County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Doctors, dentists and clinics | 83 | #57 of 2,394 | 25 | 18.5 | $695K | 456 | 16 |
| Auto repair shops | 76 | #193 of 2,378 | 26 | 19.2 | $576K | 130 | 11 |
| Auto repair and car care | 76 | #203 of 2,401 | 42 | 31.0 | $357K | 133 | 17 |
| Clothing, shoes and laundry | 76 | #203 of 2,210 | 10 | 7.4 | $2.4M | 274 | Under 3 |
| Fast food and sandwich shops | 75 | #225 of 2,222 | 11 | 8.1 | $4.2M | 139 | 17 |
| Gyms, studios and classes | 74 | #157 of 2,088 | 10 | 7.4 | $996K | 150 | Under 3 |
| Gyms | 72 | #181 of 1,792 | 6 | 4.4 | $1.7M | 128 | Under 3 |
| Salons, barbers and spas | 72 | #241 of 2,385 | 42 | 31.0 | $288K | 135 | 3 |
| Car washes and detailing | 67 | #308 of 1,451 | 6 | 4.4 | $2.5M | 99 | Under 3 |
| Pet businesses | 64 | #520 of 2,200 | 13 | 9.6 | $773K | 88 | 4 |
| Spas and skin care | 63 | #416 of 1,769 | 9 | 6.7 | $1.3M | 153 | Under 3 |
| Hair salons | 63 | #560 of 2,339 | 28 | 20.7 | $432K | 100 | 3 |
| Grocery stores | 61 | #665 of 2,070 | 10 | 7.4 | $7.7M | 82 | 3 |
| Tire shops | 60 | #511 of 1,530 | 5 | 3.7 | $3M | 120 | 4 |
| Grocery and convenience stores | 59 | #844 of 2,402 | 29 | 21.4 | $2.6M | 78 | 6 |
| Convenience stores | 56 | #910 of 2,261 | 14 | 10.3 | $5.5M | 69 | 3 |
| Pizza | 54 | #878 of 2,090 | 14 | 10.3 | $3.3M | 66 | 17 |
| Child care and preschools | 47 | #913 of 1,611 | 9 | 6.7 | $498K | 50 | 3 |
| Lawn, cleaning and pest control | 43 | #1,115 of 1,771 | 9 | 6.7 | $1.7M | 101 | 27 |
| Landscaping and lawn care | 41 | #957 of 1,493 | 6 | 4.4 | $2.5M | 86 | 20 |
| Gas stations | 40 | #1,596 of 2,358 | 25 | 18.5 | $1.5M | 65 | 22 |
| Restaurants and cafes | 39 | #1,675 of 2,405 | 162 | 119.7 | $288K | 78 | 55 |
| Bakeries and dessert shops | 38 | #1,385 of 1,889 | 19 | 14.0 | $2.5M | 59 | 7 |
| Coffee shops and cafes | 38 | #1,502 of 2,063 | 22 | 16.3 | $2.1M | 57 | 7 |
| Pet grooming and boarding | 37 | #1,037 of 1,461 | 6 | 4.4 | $1.7M | 66 | 4 |
| Insurance agencies | 36 | #1,623 of 2,272 | 24 | 17.7 | $980K | 78 | 14 |
| Sit-down restaurants | 33 | #1,930 of 2,405 | 85 | 62.8 | $549K | 83 | 31 |
| Roofing and gutters | 32 | #966 of 1,177 | 7 | 5.2 | $4.8M | 57 | 3 |
| Home repair trades | 32 | #1,802 of 2,057 | 21 | 15.5 | $1.6M | 66 | 27 |
| Real estate agents and brokers | 28 | #2,080 of 2,176 | 44 | 32.5 | Index only | 73 | 14 |
| Real estate | 28 | #2,124 of 2,229 | 49 | 36.2 | Index only | 83 | 28 |
| HVAC and plumbing | 26 | #1,568 of 1,707 | 13 | 9.6 | $2.6M | 55 | 16 |
| Barbershops | Not scored | Not scored | 4 | 3.0 | $3M | 160 | Under 3 |
| Clothing and shoe stores | Not scored | Not scored | 4 | 3.0 | $6M | 474 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 4 | 3.0 | $3.7M | 121 | 5 |
| Dentists and orthodontists | Not scored | Not scored | 4 | 3.0 | $4.3M | 442 | 3 |
| Funeral homes | Not scored | Not scored | 4 | 3.0 | $729K | 107 | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 3.0 | $2.5M | 123 | Under 3 |
| Laundromats | Not scored | Not scored | 3 | 2.2 | $8M | 64 | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 3 | 2.2 | $5.8M | 325 | 9 |
| Home inspectors | Not scored | Not scored | 2 | 1.5 | Index only | Too few | 3 |
| House cleaning | Not scored | Not scored | 2 | 1.5 | $7.6M | Too few | 7 |
| Optometrists and eye care | Not scored | Not scored | 2 | 1.5 | $8.7M | Too few | Under 3 |
| Property management | Not scored | Not scored | 2 | 1.5 | Index only | Too few | 6 |
| Veterinarians | Not scored | Not scored | 2 | 1.5 | $5M | Too few | Under 3 |
| Chiropractors | Not scored | Not scored | 1 | 0.7 | $17.4M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 0.7 | $33.7M | Too few | 8 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.7 | Index only | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 1 | 0.7 | $12.1M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.7 | $15M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.7 | $15.2M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 1 | 0.7 | $17.4M | Too few | 4 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Stone County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $15M | $1,107 | 116 |
| Gasoline and other fuels | $38.6M | $2,852 | 110 |
| Food away from home | $46.7M | $3,452 | 85 |
| Groceries | $76.5M | $5,655 | 89 |
| Personal care products and services | $12.1M | $894 | 89 |
| Child care and other personal services | $4.5M | $332 | 57 |
| Memberships, classes and admissions | $10M | $736 | 75 |
| Medical and dental services | $17.4M | $1,284 | 100 |
| Pets | $10M | $742 | 82 |
| Clothing, shoes and related services | $24.1M | $1,780 | 87 |
| Vehicle insurance | $23.5M | $1,738 | 89 |
| Home repairs, maintenance and insurance | $33.7M | $2,494 | 83 |
| Lawn care, cleaning and other household services | $15.2M | $1,123 | 79 |
| Rent and homeowner costs | $176.1M | $13,015 | 78 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Stone County
- Population, 2025 estimate
- 32,503+4.1% since 2020
- Households
- 13,530
- Median age
- 52.4
- Homes lived in by their owners
- 83%
- Vehicles per household
- 2.0
- Land area
- 464 sq. mi.
- People per square mile
- 69
- Median household income
- $63,520+27.9% vs. 2015–2019, before inflation
- Average household income
- $81,807
- Median home value
- $249,000
- Jobs located here
- 7,170
- Daytime population
- 25,642Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Stone County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Stone County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Missouri 8
- Taney County, MO56,529 people
- Christian County, MO92,915 people
- Barry County, MO35,033 people
- Lawrence County, MO38,593 people
- Greene County, MO303,375 people
- Webster County, MO40,500 people
- Douglas County, MO11,965 people
- Dade County, MO7,641 people
Questions
How fast is Stone County, MO growing?
Population estimates put Stone County at 32,503 people in 2025, up 4.1% since 2020, faster than the U.S. (+3.1%). It has 13,530 households. Median household income rose 27.9% from the 2015–2019 survey, before inflation.
How much do households in Stone County, MO spend?
Households in Stone County spend about $176.1M a year on rent and homeowner costs, $76.5M on groceries and $46.7M on food away from home. Set against the U.S., households in Stone County spend the most on vehicle maintenance and repairs (an index of 116, where 100 is the U.S. average) and the least on child care and other personal services (57).
Which business types have the highest market scores in Stone County, MO?
The highest Groundwork market scores in Stone County are for medical and dental practices (83), auto repair shops (76) and auto repair and car care businesses (76). Stone County ranks #57 of 2,394 scored counties for medical and dental practices.
How does Stone County, MO compare with the U.S.?
The median household income in Stone County is $63,520 a year, 21% below the U.S. median of $80,734. The population rose 4.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $249,000, against $332,700 for the U.S. For its number of households, Stone County has the most map listings, relative to the U.S., for gas stations (70% above the U.S. rate) and the fewest for medical and dental practices (78% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 32 of the 56 business types have a score in Stone County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Stone County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Missouri · Every U.S. market · How we measure
Screening a site or an acquisition in Stone County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Stone County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.