County profile · Missouri
Lawrence County, MO market data
Population, household spending and competition for 56 business types in Lawrence County, each scored against other counties.
- Population, 2025
- 39,401
- +3.7% since 2020
- Households
- 14,602
- Median household income
- $61,215
- +36.8% vs. 2015–2019, before inflation
- Median home value
- $175,100
- Jobs located here
- 8,611
- Highest market score
- 81
- Dentists and orthodontists, #60 of 1,886 scored counties
A site report maps the competitors on map listings around any address in Lawrence County by name and distance, and the households and spending within reach. Or open the report at the center of Lawrence County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 39,401 people live in Lawrence County, in 14,602 households. Population estimates put the population change in Lawrence County from 2020 to 2025 at +3.7%, faster than the U.S. (+3.1%). The median household income in Lawrence County is $61,215 a year, 24% below the U.S. median of $80,734. That rose 36.8% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Lawrence County spend the most on vehicle maintenance and repairs (an index of 117, where 100 is the U.S. average) and the least on child care and other personal services (54).
The highest Groundwork market scores in Lawrence County are for dentists and orthodontists (81), tire shops (77) and grocery stores (75). Lawrence County ranks #60 of 1,886 scored counties for dentists and orthodontists.
For its number of households, Lawrence County has the most map listings, relative to the U.S., for gas stations (2.5 times the U.S. rate) and the fewest for real estate businesses (61% below the U.S. rate).
All 56 business types in Lawrence County
Highest Groundwork market score first. Each score compares Lawrence County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Dentists and orthodontists | 81 | #60 of 1,886 | 9 | 6.2 | $2M | 207 | 5 |
| Tire shops | 77 | #140 of 1,530 | 5 | 3.4 | $3.3M | 131 | Under 3 |
| Grocery stores | 75 | #287 of 2,070 | 5 | 3.4 | $16.3M | 176 | 4 |
| Physical therapy | 74 | #150 of 1,422 | 5 | 3.4 | $3.7M | 153 | Under 3 |
| Doctors, dentists and clinics | 73 | #265 of 2,394 | 62 | 42.5 | $296K | 194 | 18 |
| Spas and skin care | 72 | #168 of 1,769 | 6 | 4.1 | $2.1M | 243 | Under 3 |
| Car washes and detailing | 72 | #188 of 1,451 | 6 | 4.1 | $2.7M | 109 | Under 3 |
| Gyms, studios and classes | 72 | #197 of 2,088 | 10 | 6.8 | $1M | 152 | Under 3 |
| Bakeries and dessert shops | 72 | #217 of 1,889 | 8 | 5.5 | $6.2M | 149 | 4 |
| Primary care and pediatrics | 72 | #221 of 1,656 | 8 | 5.5 | $2.3M | 129 | 10 |
| Salons, barbers and spas | 71 | #262 of 2,385 | 38 | 26.0 | $336K | 158 | 6 |
| Clothing and shoe stores | 70 | #368 of 2,087 | 9 | 6.2 | $2.8M | 222 | Under 3 |
| Sit-down restaurants | 67 | #467 of 2,405 | 60 | 41.1 | $824K | 124 | 15 |
| Hair salons | 66 | #425 of 2,339 | 24 | 16.4 | $531K | 124 | 5 |
| Clothing, shoes and laundry | 66 | #481 of 2,210 | 16 | 11.0 | $1.6M | 180 | Under 3 |
| Restaurants and cafes | 65 | #565 of 2,405 | 107 | 73.3 | $462K | 125 | 48 |
| Real estate | 63 | #458 of 2,229 | 22 | 15.1 | Index only | 195 | 6 |
| Grocery and convenience stores | 60 | #813 of 2,402 | 31 | 21.2 | $2.6M | 78 | 5 |
| Coffee shops and cafes | 59 | #662 of 2,063 | 13 | 8.9 | $3.8M | 103 | 4 |
| Auto repair and car care | 59 | #812 of 2,401 | 63 | 43.1 | $261K | 97 | 21 |
| Landscaping and lawn care | 57 | #523 of 1,493 | 5 | 3.4 | $3.2M | 109 | 12 |
| Lawn, cleaning and pest control | 57 | #601 of 1,771 | 9 | 6.2 | $1.8M | 106 | 15 |
| Real estate agents and brokers | 56 | #745 of 2,176 | 21 | 14.4 | Index only | 162 | 6 |
| Child care and preschools | 55 | #688 of 1,611 | 5 | 3.4 | $913K | 91 | 6 |
| Funeral homes | 53 | #644 of 1,472 | 6 | 4.1 | $372K | 55 | Under 3 |
| Auto repair shops | 52 | #1,118 of 2,378 | 40 | 27.4 | $411K | 92 | 18 |
| Pet grooming and boarding | 50 | #732 of 1,461 | 5 | 3.4 | $2.1M | 83 | Under 3 |
| Fast food and sandwich shops | 48 | #1,223 of 2,222 | 18 | 12.3 | $2.7M | 90 | 28 |
| Optometrists and eye care | 47 | #752 of 1,302 | 7 | 4.8 | $2.6M | 84 | 3 |
| Convenience stores | 44 | #1,337 of 2,261 | 17 | 11.6 | $4.8M | 61 | Under 3 |
| Martial arts and dance studios | 43 | #867 of 1,334 | 6 | 4.1 | $1.7M | 83 | Under 3 |
| Insurance agencies | 42 | #1,414 of 2,272 | 32 | 21.9 | $816K | 65 | 10 |
| Pizza | 37 | #1,570 of 2,090 | 18 | 12.3 | $2.7M | 54 | 28 |
| Pet businesses | 35 | #1,742 of 2,200 | 26 | 17.8 | $406K | 46 | 7 |
| HVAC and plumbing | 34 | #1,404 of 1,707 | 11 | 7.5 | $3.2M | 67 | 13 |
| Gas stations | 33 | #1,875 of 2,358 | 40 | 27.4 | $1.1M | 45 | 25 |
| Home repair trades | 29 | #1,867 of 2,057 | 21 | 14.4 | $1.7M | 69 | 30 |
| Pet stores | 26 | #846 of 974 | 5 | 3.4 | $2.1M | 47 | Under 3 |
| Roofing and gutters | 26 | #1,049 of 1,177 | 6 | 4.1 | $5.8M | 69 | 7 |
| Veterinarians | 25 | #1,315 of 1,485 | 8 | 5.5 | $1.3M | 48 | 7 |
| Barbershops | Not scored | Not scored | 4 | 2.7 | $3.2M | 169 | Under 3 |
| Chiropractors | Not scored | Not scored | 4 | 2.7 | $4.6M | 192 | Under 3 |
| Electricians | Not scored | Not scored | 4 | 2.7 | $8.8M | 73 | 10 |
| Gyms | Not scored | Not scored | 4 | 2.7 | $2.5M | 193 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 2 | 1.4 | $8.2M | Too few | 5 |
| Dry cleaners | Not scored | Not scored | 2 | 1.4 | $12.7M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 2 | 1.4 | $8M | Too few | 3 |
| Laundromats | Not scored | Not scored | 2 | 1.4 | $12.7M | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 2 | 1.4 | $6.4M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 1.4 | $8.2M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 1.4 | $8M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 0.7 | Index only | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.7 | $18.3M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Lawrence County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $16.4M | $1,125 | 117 |
| Gasoline and other fuels | $42.8M | $2,934 | 113 |
| Food away from home | $49.4M | $3,384 | 83 |
| Groceries | $81.6M | $5,587 | 88 |
| Personal care products and services | $12.8M | $874 | 87 |
| Child care and other personal services | $4.6M | $313 | 54 |
| Memberships, classes and admissions | $10.1M | $689 | 70 |
| Medical and dental services | $18.3M | $1,257 | 98 |
| Pets | $10.6M | $723 | 79 |
| Clothing, shoes and related services | $25.4M | $1,737 | 85 |
| Vehicle insurance | $26.1M | $1,788 | 91 |
| Home repairs, maintenance and insurance | $35M | $2,399 | 79 |
| Lawn care, cleaning and other household services | $16M | $1,095 | 77 |
| Rent and homeowner costs | $185.7M | $12,719 | 76 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Lawrence County
- Population, 2025 estimate
- 39,401+3.7% since 2020
- Households
- 14,602
- Median age
- 40.2
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.0
- Land area
- 612 sq. mi.
- People per square mile
- 63
- Median household income
- $61,215+36.8% vs. 2015–2019, before inflation
- Average household income
- $74,676
- Median home value
- $175,100
- Jobs located here
- 8,611
- Daytime population
- 29,516Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Lawrence County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Lawrence County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Missouri 8
- Barry County, MO35,033 people
- Dade County, MO7,641 people
- Greene County, MO303,375 people
- Stone County, MO32,048 people
- Christian County, MO92,915 people
- Newton County, MO60,118 people
- Jasper County, MO124,357 people
- Taney County, MO56,529 people
Questions
How fast is Lawrence County, MO growing?
Population estimates put Lawrence County at 39,401 people in 2025, up 3.7% since 2020, faster than the U.S. (+3.1%). It has 14,602 households. Against the 2015–2019 survey, median household income rose 36.8%, before inflation.
How much do households in Lawrence County, MO spend?
Households in Lawrence County spend about $185.7M a year on rent and homeowner costs, $81.6M on groceries and $49.4M on food away from home. Relative to the U.S., household spending in Lawrence County runs highest on vehicle maintenance and repairs (an index of 117, where 100 is the U.S. average) and lowest on child care and other personal services (54).
Which business types have the highest market scores in Lawrence County, MO?
Of the business types scored in Lawrence County, dentists and orthodontists (81), tire shops (77) and grocery stores (75) have the highest Groundwork market scores. For dentists and orthodontists, that ranks #60 of 1,886 scored counties.
How does Lawrence County, MO compare with the U.S.?
Median household income in Lawrence County is $61,215, 24% below the U.S. median of $80,734. The population rose 3.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $175,100, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (2.5 times the U.S. rate) and lowest for real estate businesses (61% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 40 of the 56 business types have a score in Lawrence County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Lawrence County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Missouri · Every U.S. market · How we measure
Screening a site or an acquisition in Lawrence County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Lawrence County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.