Food and drink · County · Michigan
Sit-down restaurants in Osceola County, MI
Competitor counts, household spending and official business counts for sit-down restaurants in Osceola County, MI, set against other counties and the U.S.
Groundwork market score · out of 100
Score 64 out of 100: Upper middle
Ranked #548 of 2,405 scored counties
#19 of 75 scored counties in Michigan
- Listings
- 23
- 6 chain locations (26%)
- Official establishments
- 16
- Businesses with payroll, 2023
- Household spending a year
- $31.1M
- On food away from home · $3,323 a household
- Spending per listing
- $1.4M
- Twice the U.S.
- Listings per 10k households
- 24.6
- 60% below the U.S.
- Population, 2025
- 23,516
- +2.7% since 2020
See the sit-down restaurants around any address in Osceola County
The site report maps the sit-down restaurants on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Osceola County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 23 sit-down restaurants in Osceola County. 6 of them (26%) are chain locations, against 29% across the U.S. That comes to 24.6 for every 10,000 households, 60% below the U.S. rate of 61.3.
At $3,323 per household (18% below the U.S. average), households in Osceola County spend about $31.1M a year on food away from home. That works out to $1.4M per restaurant, twice the U.S. figure of $664K. That spending covers all food away from home, which sit-down restaurants share with other businesses in the trade.
Official counts show 16 businesses with payroll classed as full-service restaurants in Osceola County in 2023. That is one for every 585 households, against one for every 500 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $50K has gone to businesses classed as full-service restaurants in Osceola County.
Population estimates show Osceola County grew 2.7% from 2020 to 2025, in step with the U.S. (+3.1%). The Groundwork market score for sit-down restaurants in Osceola County is 64 (upper middle), #548 of 2,405 scored counties and #19 of 75 scored counties in Michigan. That puts it in the top quarter of counties.
How Osceola County compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the sit-down restaurants counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Osceola County | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 24.6 | 47.1 | 61.3 |
| Spending per listing | $1.4M | $823K | $664K |
| Households per official establishment | 585 | 566 | 500 |
| Official establishment growth, 2019–2023 | n/a | −0.1% | +1.5% |
| Population growth, 2020–2025 | +2.7% | +0.6% | +3.1% |
| Spending per household on food away from home | $3,323 | $3,875 | $4,070 |
| Median household income | $58,267 | $72,875 | $80,734 |
| Groundwork market score | 64 | 64 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 16 → 16
- Employees, 2023
- 128
- Annual payroll, 2023
- $2M
- One-person businesses, 2023
- 0Businesses with no payroll
- Map listings, September 2026
- 236 chain locations
- Listings at the U.S. rate for this spending
- 47The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $50K
SBA-backed loans to businesses classed as full-service restaurants in Osceola County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Osceola County
- Population, 2025 estimate
- 23,516+2.7% since 2020
- Households
- 9,356
- Median age
- 43.8
- Homes lived in by their owners
- 84%
- Vehicles per household
- 1.9
- Land area
- 566 sq. mi.
- People per square mile
- 41
- Median household income
- $58,267+32.3% vs. 2015–2019, before inflation
- Average household income
- $75,575
- Median home value
- $155,400
- Jobs located here
- 7,150
- Daytime population
- 21,888Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Osceola County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the sit-down restaurants on map listings by name and distance.
Or open the report at the center of Osceola County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSit-down restaurants across Michigan
Every Michigan market ranked →The highest-scoring counties in Michigan for sit-down restaurants, numbered among those based in Michigan, with Osceola County marked.
Top counties in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Clinton County, MI | 84 | 73 | 23.1 | $1.8M | +1.6% | #68 of 2,405 |
| 2Ottawa County, MI | 84 | 398 | 35.8 | $1.2M | +3.9% | #72 of 2,405 |
| 3Livingston County, MI | 79 | 275 | 36.0 | $1.3M | +1.7% | #138 of 2,405 |
| 4Barry County, MI | 77 | 54 | 22.1 | $1.8M | +2.2% | #182 of 2,405 |
| 5Cass County, MI | 76 | 50 | 23.6 | $1.6M | +0.2% | #208 of 2,405 |
| 6Kalkaska County, MI | 76 | 20 | 25.7 | $1.3M | +4.3% | #210 of 2,405 |
| 7Newaygo County, MI | 76 | 52 | 26.5 | $1.3M | +3.1% | #212 of 2,405 |
| 8Lapeer County, MI | 76 | 106 | 30.4 | $1.3M | +1.0% | #213 of 2,405 |
| 9Midland County, MI | 75 | 128 | 36.6 | $1.1M | +0.3% | #236 of 2,405 |
| 10Montcalm County, MI | 74 | 70 | 28.6 | $1.2M | +4.1% | #259 of 2,405 |
| 19Osceola County, MI | 64 | 23 | 24.6 | $1.4M | +2.7% | #548 of 2,405 |
Other business types in Osceola County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes71
- Sit-down restaurants64
- Fast food and sandwich shops70
- Pizza68
- Coffee shops and cafes
- Bakeries and dessert shops61
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many sit-down restaurants are in Osceola County, MI?
Osceola County has 23 sit-down restaurants on map listings as of September 2026. 6 of them (26%) are chain locations. The listings count restaurants of every cuisine, pizza included. Official counts show 16 businesses with payroll classed as full-service restaurants in 2023.
How much do households in Osceola County, MI spend on food away from home?
About $31.1M a year, or $3,323 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). Spread across the 23 sit-down restaurants on map listings, it comes to $1.4M per restaurant. The spending figure covers all food away from home, not only sit-down restaurants. It is estimated from the incomes of the 9,356 households in Osceola County and national spending patterns by income.
How does Osceola County, MI compare with the U.S. for sit-down restaurants?
Osceola County has 24.6 sit-down restaurants per 10,000 households, 60% below the U.S. rate of 61.3. Spending per restaurant is $1.4M, twice the U.S. figure of $664K. At the national ratio of sit-down restaurants to household spending, Osceola County would have about 47, against 23 on map listings. There is one business with payroll in the industry for every 585 households, against one for every 500 across the U.S.
How fast is Osceola County, MI growing?
Population estimates put Osceola County at 23,516 people in 2025, up 2.7% since 2020, in step with the U.S. (+3.1%). It has 9,356 households. The median household income in Osceola County is $58,267 a year, 28% below the U.S. median of $80,734. That rose 32.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Osceola County scores 64 for sit-down restaurants (upper middle), #548 of 2,405 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Osceola County. It maps the sit-down restaurants on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for sit-down restaurants · All 56 business types in Osceola County
Screening a site or an acquisition in Osceola County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Osceola County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.