Food and drink · County · Michigan
Pizza places in Osceola County, MI
The pizza places in Osceola County, MI, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 68 out of 100: Upper middle
Ranked #366 of 2,090 scored counties
#10 of 68 scored counties in Michigan
- Listings
- 5
- 3 chain locations (60%)
- Official establishments
- 12
- All limited-service restaurants
- Household spending a year
- $31.1M
- On food away from home · $3,323 a household
- Spending per listing
- $6.2M
- 22% above the U.S.
- Listings per 10k households
- 5.3
- 34% below the U.S.
- Population, 2025
- 23,516
- +2.7% since 2020
See the pizza places around any address in Osceola County
The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Osceola County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 5 pizza places in Osceola County. Chain locations make up 60% of them, against 58% across the U.S. Per 10,000 households, that is 5.3, 34% below the U.S. rate of 8.0.
Household spending on food away from home in Osceola County comes to about $31.1M a year: $3,323 per household, 18% below the U.S. average. That works out to $6.2M per pizza place, 22% above the U.S. figure of $5.1M. That spending covers all food away from home, which pizza places share with other businesses in the trade.
Official counts show 12 businesses with payroll classed as limited-service restaurants in Osceola County in 2023. That is one for every 780 households, against one for every 478 across the U.S. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Since fiscal 2022, 1 SBA-backed loan worth $120K has gone to businesses classed as limited-service restaurants in Osceola County.
Population estimates put the population change in Osceola County from 2020 to 2025 at +2.7%, in step with the U.S. (+3.1%). The Groundwork market score for pizza places in Osceola County is 68 (upper middle), #366 of 2,090 scored counties and #10 of 68 scored counties in Michigan. That puts it in the top quarter of counties.
How Osceola County compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Osceola County | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.3 | 8.3 | 8.0 |
| Spending per listing | $6.2M | $4.7M | $5.1M |
| Households per official establishment (all limited-service restaurants) | 780 | 514 | 478 |
| Official establishment growth, 2019–2023 | n/a | +7.8% | +6.1% |
| Population growth, 2020–2025 | +2.7% | +0.6% | +3.1% |
| Spending per household on food away from home | $3,323 | $3,875 | $4,070 |
| Median household income | $58,267 | $72,875 | $80,734 |
| Groundwork market score | 68 | 39 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 10 → 12All limited-service restaurants
- Employees, 2023
- 256
- Annual payroll, 2023
- $4.9M
- One-person businesses, 2023
- 0All limited-service restaurants with no payroll
- Map listings, September 2026
- 53 chain locations
- Listings at the U.S. rate for this spending
- 6The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $120K
SBA-backed loans to businesses classed as limited-service restaurants in Osceola County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.
Population and households in Osceola County
- Population, 2025 estimate
- 23,516+2.7% since 2020
- Households
- 9,356
- Median age
- 43.8
- Homes lived in by their owners
- 84%
- Vehicles per household
- 1.9
- Land area
- 566 sq. mi.
- People per square mile
- 41
- Median household income
- $58,267+32.3% vs. 2015–2019, before inflation
- Average household income
- $75,575
- Median home value
- $155,400
- Jobs located here
- 7,150
- Daytime population
- 21,888Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Osceola County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.
Or open the report at the center of Osceola County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPizza across Michigan
Every Michigan market ranked →The highest-scoring counties in Michigan for pizza places, numbered among those based in Michigan, with Osceola County marked.
Top counties in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Leelanau County, MI | 80 | 7 | 7.3 | $6.3M | +3.0% | #87 of 2,090 |
| 2Cass County, MI | 78 | 10 | 4.7 | $8.1M | +0.2% | #115 of 2,090 |
| 3Clinton County, MI | 78 | 20 | 6.3 | $6.7M | +1.6% | #119 of 2,090 |
| 4Ottawa County, MI | 73 | 87 | 7.8 | $5.5M | +3.9% | #227 of 2,090 |
| 5Barry County, MI | 73 | 19 | 7.8 | $5M | +2.2% | #229 of 2,090 |
| 6Livingston County, MI | 72 | 62 | 8.1 | $5.8M | +1.7% | #254 of 2,090 |
| 7Allegan County, MI | 71 | 34 | 7.5 | $5.4M | +2.1% | #280 of 2,090 |
| 8Cheboygan County, MI | 70 | 5 | 4.5 | $7.8M | +0.9% | #297 of 2,090 |
| 9Newaygo County, MI | 70 | 12 | 6.1 | $5.7M | +3.1% | #312 of 2,090 |
| 10Osceola County, MI | 68 | 5 | 5.3 | $6.2M | +2.7% | #366 of 2,090 |
Other business types in Osceola County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pizza places are in Osceola County, MI?
There are 5 pizza places on map listings in Osceola County as of September 2026. 3 of them (60%) are chain locations. The listings count pizza restaurants. Official counts show 12 businesses with payroll classed as limited-service restaurants in 2023. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places.
How much do households in Osceola County, MI spend on food away from home?
About $31.1M a year, or $3,323 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). Spread across the 5 pizza places on map listings, it comes to $6.2M per pizza place. The spending figure covers all food away from home, not only pizza places. It is estimated from the incomes of the 9,356 households in Osceola County and national spending patterns by income.
How does Osceola County, MI compare with the U.S. for pizza places?
Osceola County has 5.3 pizza places per 10,000 households, 34% below the U.S. rate of 8.0. Spending per pizza place is $6.2M, 22% above the U.S. figure of $5.1M. At the national ratio of pizza places to household spending, Osceola County would have about 6, against 5 on map listings. There is one business with payroll in the industry for every 780 households, against one for every 478 across the U.S.
How fast is Osceola County, MI growing?
Population estimates put Osceola County at 23,516 people in 2025, up 2.7% since 2020, in step with the U.S. (+3.1%). It has 9,356 households. The median household income in Osceola County is $58,267 a year, 28% below the U.S. median of $80,734. That rose 32.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Osceola County scores 68 for pizza places (upper middle), #366 of 2,090 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Osceola County. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pizza places · All 56 business types in Osceola County
Screening a site or an acquisition in Osceola County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Osceola County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.