Groundwork

Food and drink · County · Michigan

Restaurants and cafes in Branch County, MI

The restaurants and cafes in Branch County, MI, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 64 out of 100: Upper middle

Ranked #602 of 2,405 scored counties
#24 of 75 scored counties in Michigan

Listings
122
49 chain locations (40%)
Official establishments
57
−5.0% since 2019
Household spending a year
$58.2M
On food away from home · $3,442 a household
Spending per listing
$477K
29% above the U.S.
Listings per 10k households
72.2
34% below the U.S.
Population, 2025
45,993
+2.5% since 2020

See the restaurants and cafes around any address in Branch County

The site report maps the restaurants and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Branch County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 122 restaurants and cafes in Branch County. 49 of them (40%) are chain locations, against 34% across the U.S. That is 72.2 per 10,000 households, 34% below the U.S. rate of 109.8.

Household spending on food away from home in Branch County comes to about $58.2M a year: $3,442 per household, 15% below the U.S. average. Spread across 122 restaurants and cafes, that is $477K per restaurant, 29% above the U.S. figure of $371K.

The official count of businesses with payroll classed as restaurants and other eating places in Branch County was 57 in 2023, down 5.0% from 2019. That is one for every 297 households, against one for every 209 across the U.S. Official counts also show 6 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $1.2M has gone to businesses classed as restaurants and other eating places in Branch County.

Between 2020 and 2025, the population of Branch County grew 2.5%, slower than the U.S. (+3.1%). For restaurants and cafes, Branch County has a Groundwork market score of 64 (upper middle): #602 of 2,405 scored counties and #24 of 75 scored counties in Michigan.

How Branch County compares

The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the restaurants and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Restaurants and cafes in Branch County, MI compared with Michigan and the U.S.
MeasureBranch CountyMichiganU.S.
Listings per 10k households72.291.9109.8
Spending per listing$477K$422K$371K
Households per official establishment297241209
Official establishment growth, 2019–2023−5.0%+4.4%+6.0%
Population growth, 2020–2025+2.5%+0.6%+3.1%
Spending per household on food away from home$3,442$3,875$4,070
Median household income$63,724$72,875$80,734
Groundwork market score6466

Official counts and lending

Businesses

Official establishments, 2019 to 2023
60 → 57−5.0% over the period
Employees, 2023
1,121
Annual payroll, 2023
$20.6M
One-person businesses, 2023
6Businesses with no payroll
Map listings, September 2026
12249 chain locations
Listings at the U.S. rate for this spending
157The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$1.2M

SBA-backed loans to businesses classed as restaurants and other eating places in Branch County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Branch County

Population, 2025 estimate
45,993+2.5% since 2020
Households
16,906
Median age
41.6
Homes lived in by their owners
78%
Vehicles per household
1.8
Land area
506 sq. mi.
People per square mile
89
Median household income
$63,724+22.7% vs. 2015–2019, before inflation
Average household income
$79,966
Median home value
$162,500
Jobs located here
14,063
Daytime population
41,389Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Branch County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the restaurants and cafes on map listings by name and distance.

Or open the report at the center of Branch County. Signed out, you see a blurred preview; on an account, each report is one action.

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Restaurants and cafes across Michigan

Every Michigan market ranked →

The highest-scoring counties in Michigan for restaurants and cafes, numbered among those based in Michigan, with Branch County marked.

Top counties in Michigan

Counties in Michigan ranked for restaurants and cafes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Barry County, MI8311346.2$847K+2.2%#80 of 2,405
2Clinton County, MI8316953.4$797K+1.6%#81 of 2,405
3Ottawa County, MI8283274.7$575K+3.9%#107 of 2,405
4Cass County, MI799846.2$822K+0.2%#144 of 2,405
5Kalkaska County, MI784456.5$612K+4.3%#170 of 2,405
6Livingston County, MI7757575.2$625K+1.7%#190 of 2,405
7Lapeer County, MI7621662.0$627K+1.0%#217 of 2,405
8Newaygo County, MI7511357.5$602K+3.1%#235 of 2,405
9Monroe County, MI7346073.0$542K+0.7%#302 of 2,405
10Montcalm County, MI7316667.7$511K+4.1%#307 of 2,405
24Branch County, MI6412272.2$477K+2.5%#602 of 2,405

Other business types in Branch County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many restaurants and cafes are in Branch County, MI?

Branch County has 122 restaurants and cafes on map listings as of September 2026. 49 of them (40%) are chain locations. The listings count every restaurant, cafe, bar, bakery and food truck. Official counts show 57 businesses with payroll classed as restaurants and other eating places in 2023, down 5.0% from 2019. Another 6 one-person businesses have no payroll, by official counts.

How much do households in Branch County, MI spend on food away from home?

About $58.2M a year, or $3,442 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 122 restaurants and cafes on map listings, it comes to $477K per restaurant. It is estimated from the incomes of the 16,906 households in Branch County and national spending patterns by income.

How does Branch County, MI compare with the U.S. for restaurants and cafes?

Branch County has 72.2 restaurants and cafes per 10,000 households, 34% below the U.S. rate of 109.8. Spending per restaurant is $477K, 29% above the U.S. figure of $371K. At the national ratio of restaurants and cafes to household spending, Branch County would have about 157, against 122 on map listings. There is one business with payroll in the industry for every 297 households, against one for every 209 across the U.S. The official count fell 5.0% from 2019 to 2023, against +6.0% for the U.S.

How fast is Branch County, MI growing?

Population estimates put Branch County at 45,993 people in 2025, up 2.5% since 2020, slower than the U.S. (+3.1%). It has 16,906 households. The median household income in Branch County is $63,724 a year, 21% below the U.S. median of $80,734. That rose 22.7% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Branch County scores 64 for restaurants and cafes (upper middle), #602 of 2,405 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Branch County. It maps the restaurants and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for restaurants and cafes · All 56 business types in Branch County

Screening a site or an acquisition in Branch County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Branch County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.