Groundwork

Fitness and classes · County · Maryland

Gyms in Carroll County, MD

The gyms in Carroll County, MD, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 63 out of 100: Upper middle

Ranked #422 of 1,792 scored counties
#13 of 23 scored counties in Maryland

Listings
50
15 chain locations (30%)
Official establishments
24
All fitness and recreational sports centers · +14.3% since 2019
Household spending a year
$73.5M
On memberships, classes and admissions · $1,143 a household
Spending per listing
$1.5M
13% above the U.S.
Listings per 10k households
7.8
3% above the U.S.
Population, 2025
176,677
+2.2% since 2020

See the gyms around any address in Carroll County

The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Carroll County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $1,143 per household (16% above the U.S. average), households in Carroll County spend about $73.5M a year on memberships, classes and admissions. That works out to $1.5M per gym, 13% above the U.S. figure of $1.3M. The spending figure covers all memberships, classes and admissions, not only gyms.

Carroll County has 50 gyms on map listings as of September 2026. Of those, 15 are chain locations, or 30%, against 28% across the U.S. That is 7.8 per 10,000 households, 3% above the U.S. rate of 7.6.

In 2023, official counts showed 24 businesses with payroll in Carroll County classed as fitness and recreational sports centers, up 14.3% from 2019. That is one for every 2,679 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms. Since fiscal 2022, 5 SBA-backed loans worth $597K have gone to businesses classed as fitness and recreational sports centers in Carroll County.

Population estimates show Carroll County grew 2.2% from 2020 to 2025, slower than the U.S. (+3.1%). Carroll County scores 63 (upper middle) on the Groundwork market score for gyms, ranking #422 of 1,792 scored counties and #13 of 23 scored counties in Maryland. That puts it in the top quarter of counties.

How Carroll County compares

The same measures for Maryland and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms in Carroll County, MD compared with Maryland and the U.S.
MeasureCarroll CountyMarylandU.S.
Listings per 10k households7.86.67.6
Spending per listing$1.5M$1.6M$1.3M
Households per official establishment (all fitness and recreational sports centers)2,6793,3563,109
Official establishment growth, 2019–2023+14.3%−4.2%+5.8%
Population growth, 2020–2025+2.2%+1.4%+3.1%
Spending per household on memberships, classes and admissions$1,143$1,042$983
Median household income$118,211$103,678$80,734
Groundwork market score6365

Official counts and lending

Businesses

Official establishments, 2019 to 2023
21 → 24All fitness and recreational sports centers · +14.3% over the period
Employees, 2023
464
Annual payroll, 2023
$7.2M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
5015 chain locations
Listings at the U.S. rate for this spending
57The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
5
Amount
$597K

SBA-backed loans to businesses classed as fitness and recreational sports centers in Carroll County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.

Population and households in Carroll County

Population, 2025 estimate
176,677+2.2% since 2020
Households
64,285
Median age
42.4
Homes lived in by their owners
84%
Vehicles per household
2.1
Land area
448 sq. mi.
People per square mile
392
Median household income
$118,211+22.2% vs. 2015–2019, before inflation
Average household income
$142,587
Median home value
$434,000
Jobs located here
57,897
Daytime population
147,678Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Carroll County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.

Or open the report at the center of Carroll County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

The highest-scoring counties in Maryland for gyms, numbered among those based in Maryland, with Carroll County marked.

Top counties in Maryland

Counties in Maryland ranked for gyms by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Charles County, MD89376.1$1.9M+5.9%#18 of 1,792
2Queen Anne’s County, MD81168.0$1.4M+8.8%#62 of 1,792
3Calvert County, MD80278.1$1.6M+1.7%#71 of 1,792
4Prince George’s County, MD791755.0$2M+0.5%#77 of 1,792
5St. Mary’s County, MD78214.9$2.3M+2.4%#84 of 1,792
6Cecil County, MD74256.2$1.4M+3.2%#151 of 1,792
7Frederick County, MD72848.0$1.5M+11.0%#190 of 1,792
8Harford County, MD67706.9$1.5M+2.0%#287 of 1,792
9Dorchester County, MD6653.7$1.7M+3.4%#309 of 1,792
10Montgomery County, MD652656.8$1.9M+1.3%#344 of 1,792
13Carroll County, MD63507.8$1.5M+2.2%#422 of 1,792

Other business types in Carroll County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms are in Carroll County, MD?

Map listings as of September 2026 show 50 gyms in Carroll County. 15 of them (30%) are chain locations. The listings count gyms and fitness centers. Official counts show 24 businesses with payroll classed as fitness and recreational sports centers in 2023, up 14.3% from 2019. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too.

How much do households in Carroll County, MD spend on memberships, classes and admissions?

About $73.5M a year, or $1,143 per household. That is 16% above the U.S. average (an index of 116, where 100 is the U.S. average). Spread across the 50 gyms on map listings, it comes to $1.5M per gym. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade. It is estimated from the incomes of the 64,285 households in Carroll County and national spending patterns by income.

How does Carroll County, MD compare with the U.S. for gyms?

Carroll County has 7.8 gyms per 10,000 households, 3% above the U.S. rate of 7.6. Spending per gym is $1.5M, 13% above the U.S. figure of $1.3M. At the U.S. ratio of gyms to household spending, Carroll County would have about 57, against 50 on map listings. There is one business with payroll in the industry for every 2,679 households, against one for every 3,109 across the U.S. The official count rose 14.3% from 2019 to 2023, against +5.8% for the U.S.

How fast is Carroll County, MD growing?

Population estimates put Carroll County at 176,677 people in 2025, up 2.2% since 2020, slower than the U.S. (+3.1%). It has 64,285 households. Median household income in Carroll County is $118,211, 46% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.2%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Carroll County scores 63 for gyms (upper middle), #422 of 1,792 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Carroll County. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms · All 56 business types in Carroll County

Screening a site or an acquisition in Carroll County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Carroll County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.