Market rankings · Wisconsin
Martial arts and dance studios in Wisconsin
Markets across Wisconsin ranked by the Groundwork market score for martial arts and dance studios, with competitor counts and household spending for each.
- Listings
- 1,039
- 110 chain locations (11%)
- Official establishments
- 629
- +11.5% since 2019
- Household spending a year
- $2.3B
- On memberships, classes and admissions
- Listings per 10k households
- 4.2
- 14% below the U.S.
- Spending per listing
- $2.2M
- 9% above the U.S.
- Rank among states
- #18 of 51
- Market score 54 · Upper middle
A site report maps the martial arts and dance studios on map listings around any address in Wisconsin by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 1,039 martial arts and dance studios in Wisconsin. 110 of them (11%) are chain locations, against 7% across the U.S. Per 10,000 households, that is 4.2, 14% below the U.S. rate of 4.9.
At $921 per household (6% below the U.S. average), households in Wisconsin spend about $2.3B a year on memberships, classes and admissions. That is about $2.2M of household spending for each studio on map listings, 9% above the U.S. figure of $2M. That spending covers all memberships, classes and admissions, which martial arts and dance studios share with other businesses in the trade.
In 2023, official counts showed 629 businesses with payroll in Wisconsin classed as sports, recreation and fine arts instruction, up 11.5% from 2019. That is one for every 3,942 households, against one for every 3,473 across the U.S. Across the U.S., the count rose 11.1% over the same years. Since fiscal 2022, 38 SBA-backed loans worth $19.5M have gone to businesses classed as sports, recreation and fine arts instruction in Wisconsin.
Among the 50 states and DC, Wisconsin ranks #18 for martial arts and dance studios, with a Groundwork market score of 54 (upper middle). Of the 15 scored metro areas in or partly in Wisconsin, the Racine-Mount Pleasant metro area scores highest (73). Of the 14 scored small-town markets in or partly in Wisconsin, the Watertown-Fort Atkinson area scores highest (73).
Every market in Wisconsin for martial arts and dance studios
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Wisconsin, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Racine-Mount Pleasant, WI | 73 | 24 | 3.0 | $3.1M | +0.4% | #20 of 387 |
| 2Green Bay, WI | 69 | 50 | 3.7 | $2.5M | +2.5% | #45 of 387 |
| 3Wausau, WI | 65 | 16 | 2.8 | $3.2M | +1.0% | #60 of 387 |
| Minneapolis-St. Paul-Bloomington, MN-WI | 63 | 675 | 4.6 | $2.7M | +2.6% | #72 of 387 |
| 4Fond du Lac, WI | 63 | 17 | 3.9 | $2.1M | +0.5% | #79 of 387 |
| 5Sheboygan, WI | 61 | 18 | 3.6 | $2.3M | 0.0% | #88 of 387 |
| 6Oshkosh-Neenah, WI | 60 | 18 | 2.5 | $3.5M | +1.4% | #93 of 387 |
| 7Kenosha, WI | 60 | 25 | 3.6 | $2.6M | −0.4% | #96 of 387 |
| 8Eau Claire, WI | 57 | 29 | 4.0 | $2.1M | +2.6% | #121 of 387 |
| 9La Crosse-Onalaska, WI-MN | 56 | 28 | 3.9 | $2.2M | +0.4% | #128 of 387 |
| 10Janesville-Beloit, WI | 52 | 31 | 4.6 | $1.8M | +1.7% | #172 of 387 |
| Duluth, MN-WI | 49 | 51 | 4.2 | $2M | +0.2% | #196 of 387 |
| 11Madison, WI | 49 | 172 | 5.7 | $1.9M | +4.1% | #197 of 387 |
| 12Milwaukee-Waukesha, WI | 47 | 318 | 4.8 | $2M | 0.0% | #221 of 387 |
| 13Appleton, WI | 44 | 55 | 5.5 | $1.8M | +2.7% | #251 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Watertown-Fort Atkinson, WI | 73 | 12 | 3.4 | $2.6M | +0.3% | #35 of 378 |
| 2Shawano, WI | 71 | 5 | 2.7 | $2.8M | +1.4% | #44 of 378 |
| 3Beaver Dam, WI | 69 | 14 | 3.9 | $2.1M | −0.3% | #54 of 378 |
| 4Marinette, WI-MI | 67 | 6 | 2.0 | $3.4M | +0.3% | #62 of 378 |
| 5Sparta, WI | 67 | 6 | 3.3 | $2.4M | +0.6% | #63 of 378 |
| 6Platteville, WI | 65 | 7 | 3.5 | $2.2M | +0.9% | #81 of 378 |
| 7Manitowoc, WI | 63 | 12 | 3.4 | $2.3M | +0.4% | #98 of 378 |
| 8Menomonie, WI | 60 | 8 | 4.6 | $1.8M | +1.7% | #120 of 378 |
| 9Wisconsin Rapids-Marshfield, WI | 58 | 9 | 2.8 | $2.7M | −0.2% | #133 of 378 |
| 10Whitewater-Elkhorn, WI | 55 | 21 | 4.9 | $2M | +0.8% | #149 of 378 |
| 11Stevens Point-Plover, WI | 54 | 13 | 4.4 | $2M | +2.2% | #155 of 378 |
| 12Rice Lake, WI | 51 | 8 | 4.0 | $1.9M | −0.5% | #182 of 378 |
| 13Baraboo, WI | 51 | 17 | 6.1 | $1.4M | +1.3% | #186 of 378 |
| Iron Mountain, MI-WI | 32 | 8 | 5.7 | $1.3M | +0.4% | #313 of 378 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Washington County, WI | 78 | 19 | 3.3 | $3.2M | +1.8% | #57 of 1,334 |
| 2Polk County, WI | 75 | 5 | 2.6 | $3.4M | +1.7% | #79 of 1,334 |
| 3Racine County, WI | 74 | 24 | 3.0 | $3.1M | +0.4% | #92 of 1,334 |
| 4Pierce County, WI | 70 | 5 | 3.2 | $3.3M | +3.1% | #158 of 1,334 |
| 5Jefferson County, WI | 70 | 12 | 3.4 | $2.6M | +0.3% | #163 of 1,334 |
| 6Marathon County, WI | 67 | 16 | 2.8 | $3.2M | +1.0% | #214 of 1,334 |
| 7Fond du Lac County, WI | 67 | 17 | 3.9 | $2.1M | +0.5% | #226 of 1,334 |
| 8Chippewa County, WI | 66 | 6 | 2.2 | $3.7M | +1.9% | #232 of 1,334 |
| 9Brown County, WI | 65 | 46 | 4.1 | $2.2M | +2.6% | #256 of 1,334 |
| 10Winnebago County, WI | 64 | 18 | 2.5 | $3.5M | +1.4% | #271 of 1,334 |
| 11Dodge County, WI | 64 | 14 | 3.9 | $2.1M | −0.3% | #291 of 1,334 |
| 12Kenosha County, WI | 63 | 25 | 3.6 | $2.6M | −0.4% | #301 of 1,334 |
| 13Sheboygan County, WI | 63 | 18 | 3.6 | $2.3M | 0.0% | #303 of 1,334 |
| 14Shawano County, WI | 62 | 5 | 2.9 | $2.6M | +1.7% | #322 of 1,334 |
| 15Marinette County, WI | 61 | 5 | 2.6 | $2.7M | +1.6% | #347 of 1,334 |
| 16Manitowoc County, WI | 61 | 12 | 3.4 | $2.3M | +0.4% | #354 of 1,334 |
| 17Grant County, WI | 61 | 7 | 3.5 | $2.2M | +0.9% | #357 of 1,334 |
| 18Monroe County, WI | 59 | 6 | 3.3 | $2.4M | +0.6% | #394 of 1,334 |
| 19Eau Claire County, WI | 59 | 23 | 5.1 | $1.7M | +3.0% | #422 of 1,334 |
| 20Wood County, WI | 57 | 9 | 2.8 | $2.7M | −0.2% | #458 of 1,334 |
| 21Green County, WI | 57 | 7 | 4.4 | $2.1M | +0.5% | #468 of 1,334 |
| 22Douglas County, WI | 56 | 8 | 4.2 | $2M | −0.8% | #496 of 1,334 |
| 23St. Croix County, WI | 56 | 23 | 6.1 | $2M | +4.7% | #499 of 1,334 |
| 24Rock County, WI | 56 | 31 | 4.6 | $1.8M | +1.7% | #504 of 1,334 |
| 25Milwaukee County, WI | 51 | 158 | 4.0 | $2M | −1.5% | #632 of 1,334 |
Show all 72 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Columbia County, WI | 51 | 12 | 5.0 | $1.9M | −0.7% | #636 of 1,334 |
| 27Dane County, WI | 51 | 150 | 6.0 | $1.9M | +4.9% | #642 of 1,334 |
| 28Dunn County, WI | 51 | 8 | 4.6 | $1.8M | +1.7% | #643 of 1,334 |
| 29La Crosse County, WI | 50 | 24 | 4.7 | $1.9M | +0.3% | #665 of 1,334 |
| 30Waukesha County, WI | 50 | 115 | 6.8 | $1.9M | +2.4% | #666 of 1,334 |
| 31Walworth County, WI | 49 | 21 | 4.9 | $2M | +0.8% | #697 of 1,334 |
| 32Ozaukee County, WI | 49 | 26 | 6.8 | $1.8M | +3.0% | #707 of 1,334 |
| 33Portage County, WI | 48 | 13 | 4.4 | $2M | +2.2% | #732 of 1,334 |
| 34Vilas County, WI | 47 | 5 | 4.5 | $1.7M | +2.9% | #757 of 1,334 |
| 35Sauk County, WI | 47 | 17 | 6.1 | $1.4M | +1.3% | #765 of 1,334 |
| 36Barron County, WI | 43 | 8 | 4.0 | $1.9M | −0.5% | #859 of 1,334 |
| 37Outagamie County, WI | 40 | 52 | 6.6 | $1.5M | +2.6% | #946 of 1,334 |
| 38Oneida County, WI | 38 | 9 | 5.1 | $1.6M | +0.7% | #979 of 1,334 |
| 39Lincoln County, WI | 37 | 6 | 4.7 | $1.7M | −0.1% | #997 of 1,334 |
| Calumet County, WI | Not scored | 3 | 1.4 | $7.1M | +2.9% | |
| Waupaca County, WI | Not scored | 4 | 1.8 | $4.5M | −0.6% | |
| Oconto County, WI | Not scored | 1 | 0.6 | $14.4M | +2.9% | |
| Clark County, WI | Not scored | 2 | 1.6 | $5M | +1.2% | |
| Vernon County, WI | Not scored | 2 | 1.6 | $5M | +2.4% | |
| Trempealeau County, WI | Not scored | 2 | 1.6 | $5.3M | +1.1% | |
| Door County, WI | Not scored | 4 | 2.7 | $3.4M | +1.6% | |
| Juneau County, WI | Not scored | 2 | 1.8 | $3.9M | −0.5% | |
| Waushara County, WI | Not scored | 3 | 2.8 | $2.7M | +2.8% | |
| Iowa County, WI | Not scored | 3 | 3.0 | $3.2M | +1.0% | |
| Adams County, WI | Not scored | 0 | 0.0 | n/a | +5.2% | |
| Jackson County, WI | Not scored | 1 | 1.2 | $6.2M | −0.5% | |
| Kewaunee County, WI | Not scored | 3 | 3.6 | $2.5M | +1.0% | |
| Taylor County, WI | Not scored | 1 | 1.2 | $6.1M | +0.9% | |
| Langlade County, WI | Not scored | 3 | 3.4 | $2M | +0.4% | |
| Green Lake County, WI | Not scored | 1 | 1.2 | $6.6M | +1.5% | |
| Sawyer County, WI | Not scored | 1 | 1.1 | $6.5M | +4.0% | |
| Richland County, WI | Not scored | 3 | 4.1 | $1.8M | −1.4% | |
| Lafayette County, WI | Not scored | 1 | 1.5 | $5.6M | +5.2% | |
| Burnett County, WI | Not scored | 2 | 2.8 | $2.7M | +3.9% | |
| Washburn County, WI | Not scored | 1 | 1.3 | $5.8M | +2.8% | |
| Bayfield County, WI | Not scored | 3 | 4.0 | $2M | +3.4% | |
| Ashland County, WI | Not scored | 3 | 4.4 | $1.6M | +1.1% | |
| Crawford County, WI | Not scored | 1 | 1.5 | $4.8M | −1.1% | |
| Marquette County, WI | Not scored | 3 | 4.3 | $1.7M | +2.1% | |
| Rusk County, WI | Not scored | 1 | 1.6 | $4.2M | −0.2% | |
| Price County, WI | Not scored | 0 | 0.0 | n/a | −0.3% | |
| Buffalo County, WI | Not scored | 0 | 0.0 | n/a | −0.1% | |
| Forest County, WI | Not scored | 0 | 0.0 | n/a | +4.4% | |
| Pepin County, WI | Not scored | 0 | 0.0 | n/a | +2.2% | |
| Iron County, WI | Not scored | 0 | 0.0 | n/a | −0.3% | |
| Florence County, WI | Not scored | 0 | 0.0 | n/a | +4.0% | |
| Menominee County, WI | Not scored | 0 | 0.0 | n/a | −1.4% |
Markets with fewer than 5 martial arts and dance studios on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many martial arts and dance studios are in Wisconsin?
Wisconsin has 1,039 martial arts and dance studios on map listings as of September 2026. 110 of them (11%) are chain locations. The listings count martial arts and dance studios. Official counts show 629 businesses with payroll classed as sports, recreation and fine arts instruction in 2023, up 11.5% from 2019.
How much do households in Wisconsin spend on memberships, classes and admissions?
About $2.3B a year, or $921 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 1,039 martial arts and dance studios on map listings, it comes to $2.2M per studio. The spending figure covers all memberships, classes and admissions, not only martial arts and dance studios. It is estimated from the incomes of the 2,479,480 households in Wisconsin and national spending patterns by income.
How does Wisconsin compare with the U.S. for martial arts and dance studios?
Wisconsin has 4.2 martial arts and dance studios per 10,000 households, 14% below the U.S. rate of 4.9. Spending per studio is $2.2M, 9% above the U.S. figure of $2M. At the national ratio of martial arts and dance studios to household spending, Wisconsin would have about 1,132, against 1,039 on map listings. There is one business with payroll in the industry for every 3,942 households, against one for every 3,473 across the U.S. The official count rose 11.5% from 2019 to 2023, against +11.1% for the U.S.
Which market in Wisconsin has the highest market score for martial arts and dance studios?
Among 15 scored metro areas in or partly in Wisconsin, the Racine-Mount Pleasant metro area scores highest, at 73 (upper middle). Among 14 scored small-town markets in or partly in Wisconsin, the Watertown-Fort Atkinson area scores highest, at 73 (upper middle). Among 39 scored counties in Wisconsin, Washington County scores highest, at 78 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wisconsin scores 54 for martial arts and dance studios (upper middle), #18 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wisconsin. It maps the martial arts and dance studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Martial arts and dance studios in other states
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Top markets for martial arts and dance studios across the U.S. · All business types in Wisconsin
Related business types in Wisconsin
- Gyms, studios and classes3,416 listings
- Gyms1,836 listings
- Yoga, Pilates and fitness studios541 listings
Screening a site or an acquisition in Wisconsin?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.