Fitness and classes · Small-town market · Virginia
Martial arts and dance studios in the Danville, VA area
The martial arts and dance studios in the Danville, VA area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 37 out of 100: Lower middle
Ranked #287 of 378 scored small-town markets
#2 of 3 scored small-town markets based in Virginia
- Listings
- 16
- 0 chain locations (0%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $22.2M
- On memberships, classes and admissions · $504 a household
- Spending per listing
- $1.4M
- 31% below the U.S.
- Listings per 10k households
- 3.6
- 27% below the U.S.
- Population, 2025
- 101,137
- −1.7% since 2020
See the martial arts and dance studios around any address in the Danville area
The site report maps the martial arts and dance studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Danville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Danville area scores 37 (lower middle) on the Groundwork market score for martial arts and dance studios, ranking #287 of 378 scored small-town markets and #2 of 3 scored small-town markets based in Virginia. That puts it in the bottom quarter of small-town markets.
At $504 per household (49% below the U.S. average), households in the Danville area spend about $22.2M a year on memberships, classes and admissions. That is about $1.4M of household spending for each studio on map listings, 31% below the U.S. figure of $2M. The spending figure covers all memberships, classes and admissions, not only martial arts and dance studios.
There are 16 martial arts and dance studios on map listings in the Danville area as of September 2026. None of them are chain locations, against 7% across the U.S. That is 3.6 per 10,000 households, 27% below the U.S. rate of 4.9.
In 2023, official counts showed 3 businesses with payroll in the Danville area classed as sports, recreation and fine arts instruction. That is one for every 14,695 households, against one for every 3,473 across the U.S. Population estimates put the population change in the Danville area from 2020 to 2025 at −1.7%, against +3.1% for the U.S.
How the Danville area compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the martial arts and dance studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Danville area | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.6 | 5.0 | 4.9 |
| Spending per listing | $1.4M | $1.9M | $2M |
| Households per official establishment | 14,695 | 3,184 | 3,473 |
| Official establishment growth, 2019–2023 | n/a | +3.4% | +11.1% |
| Population growth, 2020–2025 | −1.7% | +2.8% | +3.1% |
| Spending per household on memberships, classes and admissions | $504 | $960 | $983 |
| Median household income | $49,874 | $93,170 | $80,734 |
| Groundwork market score | 37 | 46 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3
- Employees, 2023
- 17
- Annual payroll, 2023
- $267K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 160 chain locations
- Listings at the U.S. rate for this spending
- 11The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as sports, recreation and fine arts instruction in the Danville area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Danville area
- Population, 2025 estimate
- 101,137−1.7% since 2020
- Households
- 44,086
- Median age
- 44.7
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.9
- Land area
- 1,012 sq. mi.
- People per square mile
- 101
- Median household income
- $49,874+18.3% vs. 2015–2019, before inflation
- Average household income
- $67,587
- Median home value
- $150,900
- Jobs located here
- 37,406
- Daytime population
- 97,358Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Danville area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the martial arts and dance studios on map listings by name and distance.
Or open the report at the center of the Danville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardMartial arts and dance studios across Virginia
Every Virginia market ranked →The highest-scoring small-town markets in Virginia for martial arts and dance studios, numbered among those based in Virginia (a market based in another state is listed without a number), with the Danville area marked.
Top small-town markets in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lake of the Woods, VA | 67 | 7 | 4.7 | $1.9M | +10.1% | #67 of 378 |
| 2Danville, VA | 37 | 16 | 3.6 | $1.4M | −1.7% | #287 of 378 |
| 3Martinsville, VA | 29 | 11 | 4.1 | $1.2M | −1.9% | #328 of 378 |
| Bluefield, WV-VA | 24 | 12 | 3.0 | $1.7M | −3.8% | #350 of 378 |
Other business types in the Danville area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes35
- Gyms40
- Yoga, Pilates and fitness studios
- Martial arts and dance studios37
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many martial arts and dance studios are in the Danville, VA area?
As of September 2026, map listings count 16 martial arts and dance studios in the Danville area. None of them are chain locations. The listings count martial arts and dance studios. Official counts show 3 businesses with payroll classed as sports, recreation and fine arts instruction in 2023.
How much do households in the Danville, VA area spend on memberships, classes and admissions?
About $22.2M a year, or $504 per household. That is 49% below the U.S. average (an index of 51, where 100 is the U.S. average). Spread across the 16 martial arts and dance studios on map listings, it comes to $1.4M per studio. That spending covers all memberships, classes and admissions, which martial arts and dance studios share with other businesses in the trade. It is estimated from the incomes of the 44,086 households in the Danville area and national spending patterns by income.
How does the Danville, VA area compare with the U.S. for martial arts and dance studios?
The Danville area has 3.6 martial arts and dance studios per 10,000 households, 27% below the U.S. rate of 4.9. Spending per studio is $1.4M, 31% below the U.S. figure of $2M. At the U.S. ratio of martial arts and dance studios to household spending, the Danville area would have about 11, against 16 on map listings. There is one business with payroll in the industry for every 14,695 households, against one for every 3,473 across the U.S.
How fast is the Danville, VA area growing?
Population estimates put the Danville area at 101,137 people in 2025, down 1.7% since 2020, against +3.1% for the U.S. It has 44,086 households. The median household income in the Danville area is $49,874 a year, 38% below the U.S. median of $80,734. That rose 18.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Danville area scores 37 for martial arts and dance studios (lower middle), #287 of 378 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Danville area. It maps the martial arts and dance studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for martial arts and dance studios · All 56 business types in the Danville area
Screening a site or an acquisition in the Danville area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Danville area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.