Fitness and classes · County · New Mexico
Martial arts and dance studios in Chaves County, NM
How Chaves County, NM compares with other counties and the U.S. for martial arts and dance studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 34 out of 100: Lower middle
Ranked #1,069 of 1,334 scored counties
#14 of 15 scored counties in New Mexico
- Listings
- 15
- 2 chain locations (13%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $17.6M
- On memberships, classes and admissions · $744 a household
- Spending per listing
- $1.2M
- 42% below the U.S.
- Listings per 10k households
- 6.3
- 29% above the U.S.
- Population, 2025
- 63,364
- −2.7% since 2020
See the martial arts and dance studios around any address in Chaves County
The site report maps the martial arts and dance studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Chaves County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Chaves County scores 34 (lower middle) on the Groundwork market score for martial arts and dance studios, ranking #1,069 of 1,334 scored counties and #14 of 15 scored counties in New Mexico. That puts it in the bottom quarter of counties.
At $744 per household (24% below the U.S. average), households in Chaves County spend about $17.6M a year on memberships, classes and admissions. That is about $1.2M of household spending for each studio on map listings, 42% below the U.S. figure of $2M. The spending figure covers all memberships, classes and admissions, not only martial arts and dance studios.
Chaves County has 15 martial arts and dance studios on map listings as of September 2026. Chain locations make up 13% of them, against 7% across the U.S. That comes to 6.3 for every 10,000 households, 29% above the U.S. rate of 4.9.
The official count of businesses with payroll classed as sports, recreation and fine arts instruction in Chaves County was 3 in 2023. That is one for every 7,904 households, against one for every 3,473 across the U.S. Between 2020 and 2025, the population of Chaves County declined 2.7%, against +3.1% for the U.S.
How Chaves County compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the martial arts and dance studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Chaves County | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.3 | 4.6 | 4.9 |
| Spending per listing | $1.2M | $2M | $2M |
| Households per official establishment | 7,904 | 5,583 | 3,473 |
| Official establishment growth, 2019–2023 | n/a | −5.7% | +11.1% |
| Population growth, 2020–2025 | −2.7% | +0.3% | +3.1% |
| Spending per household on memberships, classes and admissions | $744 | $919 | $983 |
| Median household income | $52,938 | $64,059 | $80,734 |
| Groundwork market score | 34 | 53 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3
- Employees, 2023
- 22
- Annual payroll, 2023
- $197K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 152 chain locations
- Listings at the U.S. rate for this spending
- 9The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as sports, recreation and fine arts instruction in Chaves County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Chaves County
- Population, 2025 estimate
- 63,364−2.7% since 2020
- Households
- 23,712
- Median age
- 37.5
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.0
- Land area
- 6,067 sq. mi.
- People per square mile
- 11
- Median household income
- $52,938+22.1% vs. 2015–2019, before inflation
- Average household income
- $74,868
- Median home value
- $156,400
- Jobs located here
- 22,009
- Daytime population
- 60,817Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Chaves County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the martial arts and dance studios on map listings by name and distance.
Or open the report at the center of Chaves County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardMartial arts and dance studios across New Mexico
Every New Mexico market ranked →The highest-scoring counties in New Mexico for martial arts and dance studios, numbered among those based in New Mexico, with Chaves County marked.
Top counties in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sandoval County, NM | 82 | 22 | 3.9 | $2.9M | +6.9% | #29 of 1,334 |
| 2Lea County, NM | 73 | 7 | 2.8 | $3.4M | +0.2% | #106 of 1,334 |
| 3Otero County, NM | 73 | 6 | 2.5 | $3.2M | +3.7% | #109 of 1,334 |
| 4Eddy County, NM | 71 | 9 | 3.8 | $2.8M | +0.3% | #148 of 1,334 |
| 5Doña Ana County, NM | 66 | 30 | 3.5 | $2.3M | +4.1% | #243 of 1,334 |
| 6San Juan County, NM | 62 | 16 | 3.8 | $2.1M | −0.9% | #335 of 1,334 |
| 7Taos County, NM | 58 | 6 | 3.9 | $2.2M | +0.3% | #435 of 1,334 |
| 8Los Alamos County, NM | 51 | 8 | 9.7 | $1.9M | 0.0% | #634 of 1,334 |
| 9Santa Fe County, NM | 50 | 44 | 6.2 | $1.8M | +1.2% | #668 of 1,334 |
| 10Valencia County, NM | 49 | 15 | 5.4 | $1.5M | +7.2% | #723 of 1,334 |
| 14Chaves County, NM | 34 | 15 | 6.3 | $1.2M | −2.7% | #1,069 of 1,334 |
Other business types in Chaves County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes33
- Gyms37
- Yoga, Pilates and fitness studios
- Martial arts and dance studios34
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many martial arts and dance studios are in Chaves County, NM?
Map listings as of September 2026 show 15 martial arts and dance studios in Chaves County. 2 of them (13%) are chain locations. The listings count martial arts and dance studios. Official counts show 3 businesses with payroll classed as sports, recreation and fine arts instruction in 2023.
How much do households in Chaves County, NM spend on memberships, classes and admissions?
About $17.6M a year, or $744 per household. That is 24% below the U.S. average (an index of 76, where 100 is the U.S. average). Spread across the 15 martial arts and dance studios on map listings, it comes to $1.2M per studio. That spending covers all memberships, classes and admissions, which martial arts and dance studios share with other businesses in the trade. It is estimated from the incomes of the 23,712 households in Chaves County and national spending patterns by income.
How does Chaves County, NM compare with the U.S. for martial arts and dance studios?
Chaves County has 6.3 martial arts and dance studios per 10,000 households, 29% above the U.S. rate of 4.9. Spending per studio is $1.2M, 42% below the U.S. figure of $2M. At the U.S. ratio of martial arts and dance studios to household spending, Chaves County would have about 9, against 15 on map listings. There is one business with payroll in the industry for every 7,904 households, against one for every 3,473 across the U.S.
How fast is Chaves County, NM growing?
Population estimates put Chaves County at 63,364 people in 2025, down 2.7% since 2020, against +3.1% for the U.S. It has 23,712 households. The median household income in Chaves County is $52,938 a year, 34% below the U.S. median of $80,734. That rose 22.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Chaves County scores 34 for martial arts and dance studios (lower middle), #1,069 of 1,334 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Chaves County. It maps the martial arts and dance studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for martial arts and dance studios · All 56 business types in Chaves County
Screening a site or an acquisition in Chaves County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Chaves County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.