Beauty and personal care · County · Louisiana
Salons, barbers and spas in West Baton Rouge Parish, LA
The salons, barbers and spas in West Baton Rouge Parish, LA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 51 out of 100: Upper middle
Ranked #1,111 of 2,385 scored counties
#11 of 55 scored counties in Louisiana
- Listings
- 41
- 8 chain locations (20%)
- Official establishments
- 12
- Businesses with payroll, 2023
- Household spending a year
- $10.1M
- On personal care products and services · $917 a household
- Spending per listing
- $245K
- 15% above the U.S.
- Listings per 10k households
- 37.4
- 21% below the U.S.
- Population, 2025
- 28,756
- +5.5% since 2020
See the salons, barbers and spas around any address in West Baton Rouge Parish
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of West Baton Rouge Parish. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 41 salons, barbers and spas in West Baton Rouge Parish. 8 of them (20%) are chain locations, against 15% across the U.S. Per 10,000 households, that is 37.4, 21% below the U.S. rate of 47.2.
At $917 per household (9% below the U.S. average), households in West Baton Rouge Parish spend about $10.1M a year on personal care products and services. Spread across 41 salons, barbers and spas, that is $245K per business, 15% above the U.S. figure of $213K.
In 2023, official counts showed 12 businesses with payroll in West Baton Rouge Parish classed as personal care services. That is one for every 915 households, against one for every 804 across the U.S. Official counts also show 212 one-person businesses without payroll.
Between 2020 and 2025, the population of West Baton Rouge Parish grew 5.5%, faster than the U.S. (+3.1%). For salons, barbers and spas, West Baton Rouge Parish has a Groundwork market score of 51 (upper middle): #1,111 of 2,385 scored counties and #11 of 55 scored counties in Louisiana.
How West Baton Rouge Parish compares
The same measures for Louisiana and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | West Baton Rouge Parish | Louisiana | U.S. |
|---|---|---|---|
| Listings per 10k households | 37.4 | 49.9 | 47.2 |
| Spending per listing | $245K | $166K | $213K |
| Households per official establishment | 915 | 1,135 | 804 |
| Official establishment growth, 2019–2023 | n/a | +15.5% | +14.1% |
| Population growth, 2020–2025 | +5.5% | −0.7% | +3.1% |
| Spending per household on personal care products and services | $917 | $826 | $1,005 |
| Median household income | $87,299 | $60,756 | $80,734 |
| Groundwork market score | 51 | 21 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 12 → 12
- Employees, 2023
- 28
- Annual payroll, 2023
- $540K
- One-person businesses, 2023
- 212Businesses with no payroll
- Map listings, September 2026
- 418 chain locations
- Listings at the U.S. rate for this spending
- 47The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in West Baton Rouge Parish, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in West Baton Rouge Parish
- Population, 2025 estimate
- 28,756+5.5% since 2020
- Households
- 10,974
- Median age
- 36.8
- Homes lived in by their owners
- 77%
- Vehicles per household
- 1.7
- Land area
- 192 sq. mi.
- People per square mile
- 145
- Median household income
- $87,299+33.5% vs. 2015–2019, before inflation
- Average household income
- $101,837
- Median home value
- $229,900
- Jobs located here
- 14,037
- Daytime population
- 29,192Residents who don’t work, plus everyone whose job is here
Looking at a specific site in West Baton Rouge Parish?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of West Baton Rouge Parish. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Louisiana
Every Louisiana market ranked →The highest-scoring counties in Louisiana for salons, barbers and spas, numbered among those based in Louisiana, with West Baton Rouge Parish marked.
Top counties in Louisiana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1De Soto Parish, LA | 66 | 23 | 21.9 | $348K | +2.0% | #412 of 2,385 |
| 2East Feliciana Parish, LA | 60 | 11 | 17.2 | $515K | −2.8% | #629 of 2,385 |
| 3Grant Parish, LA | 60 | 12 | 16.1 | $509K | −0.3% | #630 of 2,385 |
| 4St. Martin Parish, LA | 60 | 49 | 25.0 | $315K | −1.0% | #640 of 2,385 |
| 5St. James Parish, LA | 59 | 16 | 21.2 | $416K | −5.9% | #673 of 2,385 |
| 6St. Charles Parish, LA | 53 | 58 | 31.2 | $301K | −3.7% | #973 of 2,385 |
| 7Livingston Parish, LA | 53 | 202 | 37.7 | $237K | +8.5% | #1,008 of 2,385 |
| 8West Feliciana Parish, LA | 52 | 13 | 32.3 | $283K | −0.7% | #1,039 of 2,385 |
| 9Jackson Parish, LA | 52 | 14 | 25.1 | $281K | +5.6% | #1,040 of 2,385 |
| 10Lafourche Parish, LA | 52 | 120 | 31.8 | $262K | −2.0% | #1,048 of 2,385 |
| 11West Baton Rouge Parish, LA | 51 | 41 | 37.4 | $245K | +5.5% | #1,111 of 2,385 |
Other business types in West Baton Rouge Parish
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas51
- Hair salons63
- Barbershops58
- Nail salons37
- Spas and skin care78
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in West Baton Rouge Parish, LA?
West Baton Rouge Parish has 41 salons, barbers and spas on map listings as of September 2026. 8 of them (20%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 12 businesses with payroll classed as personal care services in 2023. Another 212 one-person businesses have no payroll, by official counts.
How much do households in West Baton Rouge Parish, LA spend on personal care products and services?
About $10.1M a year, or $917 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 41 salons, barbers and spas on map listings, it comes to $245K per business. It is estimated from the incomes of the 10,974 households in West Baton Rouge Parish and national spending patterns by income.
How does West Baton Rouge Parish, LA compare with the U.S. for salons, barbers and spas?
West Baton Rouge Parish has 37.4 salons, barbers and spas per 10,000 households, 21% below the U.S. rate of 47.2. Spending per business is $245K, 15% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, West Baton Rouge Parish would have about 47, against 41 on map listings. There is one business with payroll in the industry for every 915 households, against one for every 804 across the U.S.
How fast is West Baton Rouge Parish, LA growing?
Population estimates put West Baton Rouge Parish at 28,756 people in 2025, up 5.5% since 2020, faster than the U.S. (+3.1%). It has 10,974 households. Median household income in West Baton Rouge Parish is $87,299, 8% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. West Baton Rouge Parish scores 51 for salons, barbers and spas (upper middle), #1,111 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in West Baton Rouge Parish. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in West Baton Rouge Parish
Screening a site or an acquisition in West Baton Rouge Parish?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of West Baton Rouge Parish. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.