Fitness and classes · County · Louisiana
Gyms and studios in West Baton Rouge Parish, LA
Competitor counts, household spending and official business counts for gyms and studios in West Baton Rouge Parish, LA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 65 out of 100: Upper middle
Ranked #420 of 2,088 scored counties
#1 of 48 scored counties in Louisiana
- Listings
- 11
- 3 chain locations (27%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $8.1M
- On memberships, classes and admissions · $734 a household
- Spending per listing
- $732K
- 11% above the U.S.
- Listings per 10k households
- 10.0
- 33% below the U.S.
- Population, 2025
- 28,756
- +5.5% since 2020
See the gyms and studios around any address in West Baton Rouge Parish
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of West Baton Rouge Parish. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 11 gyms and studios in West Baton Rouge Parish. 3 of them (27%) are chain locations, against 20% across the U.S. Per 10,000 households, that is 10.0, 33% below the U.S. rate of 14.9.
Household spending on memberships, classes and admissions in West Baton Rouge Parish comes to about $8.1M a year: $734 per household, 25% below the U.S. average. That is about $732K of household spending for each location on map listings, 11% above the U.S. figure of $662K.
There is no official count of businesses with payroll classed as fitness centers and recreation instruction in West Baton Rouge Parish: counts under 3 aren’t published.
Population estimates show West Baton Rouge Parish grew 5.5% from 2020 to 2025, faster than the U.S. (+3.1%). West Baton Rouge Parish scores 65 (upper middle) on the Groundwork market score for gyms and studios, ranking #420 of 2,088 scored counties and #1 of 48 scored counties in Louisiana. That puts it in the top quarter of counties.
How West Baton Rouge Parish compares
The same measures for Louisiana and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | West Baton Rouge Parish | Louisiana | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.0 | 14.6 | 14.9 |
| Spending per listing | $732K | $443K | $662K |
| Households per official establishment | n/a | 2,099 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +2.9% | +8.2% |
| Population growth, 2020–2025 | +5.5% | −0.7% | +3.1% |
| Spending per household on memberships, classes and admissions | $734 | $646 | $983 |
| Median household income | $87,299 | $60,756 | $80,734 |
| Groundwork market score | 65 | 21 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 113 chain locations
- Listings at the U.S. rate for this spending
- 12The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness centers and recreation instruction in West Baton Rouge Parish, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in West Baton Rouge Parish
- Population, 2025 estimate
- 28,756+5.5% since 2020
- Households
- 10,974
- Median age
- 36.8
- Homes lived in by their owners
- 77%
- Vehicles per household
- 1.7
- Land area
- 192 sq. mi.
- People per square mile
- 145
- Median household income
- $87,299+33.5% vs. 2015–2019, before inflation
- Average household income
- $101,837
- Median home value
- $229,900
- Jobs located here
- 14,037
- Daytime population
- 29,192Residents who don’t work, plus everyone whose job is here
Looking at a specific site in West Baton Rouge Parish?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of West Baton Rouge Parish. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Louisiana
Every Louisiana market ranked →The highest-scoring counties in Louisiana for gyms and studios, numbered among those based in Louisiana, with West Baton Rouge Parish marked.
Top counties in Louisiana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1West Baton Rouge Parish, LA | 65 | 11 | 10.0 | $732K | +5.5% | #420 of 2,088 |
| 2Iberville Parish, LA | 56 | 5 | 4.4 | $1.3M | −1.6% | #750 of 2,088 |
| 3Livingston Parish, LA | 55 | 65 | 12.1 | $578K | +8.5% | #829 of 2,088 |
| 4Ascension Parish, LA | 51 | 76 | 15.9 | $567K | +6.4% | #1,023 of 2,088 |
| 5St. James Parish, LA | 50 | 7 | 9.3 | $795K | −5.9% | #1,036 of 2,088 |
| 6Beauregard Parish, LA | 48 | 12 | 8.7 | $733K | +0.2% | #1,145 of 2,088 |
| 7Acadia Parish, LA | 46 | 16 | 7.2 | $689K | −0.8% | #1,246 of 2,088 |
| 8Tangipahoa Parish, LA | 46 | 54 | 10.4 | $562K | +5.8% | #1,269 of 2,088 |
| 9LaSalle Parish, LA | 44 | 5 | 9.9 | $631K | +2.2% | #1,340 of 2,088 |
| 10St. Charles Parish, LA | 41 | 27 | 14.5 | $553K | −3.7% | #1,454 of 2,088 |
Other business types in West Baton Rouge Parish
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes65
- Gyms50
- Yoga, Pilates and fitness studios
- Martial arts and dance studios
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in West Baton Rouge Parish, LA?
West Baton Rouge Parish has 11 gyms and studios on map listings as of September 2026. 3 of them (27%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. No official count is published for fitness centers and recreation instruction in West Baton Rouge Parish: counts under 3 are left out.
How much do households in West Baton Rouge Parish, LA spend on memberships, classes and admissions?
About $8.1M a year, or $734 per household. That is 25% below the U.S. average (an index of 75, where 100 is the U.S. average). Spread across the 11 gyms and studios on map listings, it comes to $732K per location. It is estimated from the incomes of the 10,974 households in West Baton Rouge Parish and national spending patterns by income.
How does West Baton Rouge Parish, LA compare with the U.S. for gyms and studios?
West Baton Rouge Parish has 10.0 gyms and studios per 10,000 households, 33% below the U.S. rate of 14.9. Spending per location is $732K, 11% above the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, West Baton Rouge Parish would have about 12, against 11 on map listings.
How fast is West Baton Rouge Parish, LA growing?
Population estimates put West Baton Rouge Parish at 28,756 people in 2025, up 5.5% since 2020, faster than the U.S. (+3.1%). It has 10,974 households. Median household income in West Baton Rouge Parish is $87,299, 8% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. West Baton Rouge Parish scores 65 for gyms and studios (upper middle), #420 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in West Baton Rouge Parish. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in West Baton Rouge Parish
Screening a site or an acquisition in West Baton Rouge Parish?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of West Baton Rouge Parish. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.