Fitness and classes · County · Louisiana
Gyms in West Baton Rouge Parish, LA
Competitor counts, household spending and official business counts for gyms in West Baton Rouge Parish, LA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 50 out of 100: Upper middle
Ranked #929 of 1,792 scored counties
#3 of 41 scored counties in Louisiana
- Listings
- 8
- 3 chain locations (38%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $8.1M
- On memberships, classes and admissions · $734 a household
- Spending per listing
- $1M
- 23% below the U.S.
- Listings per 10k households
- 7.3
- 4% below the U.S.
- Population, 2025
- 28,756
- +5.5% since 2020
See the gyms around any address in West Baton Rouge Parish
The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of West Baton Rouge Parish. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $734 per household (25% below the U.S. average), households in West Baton Rouge Parish spend about $8.1M a year on memberships, classes and admissions. That works out to $1M per gym, 23% below the U.S. figure of $1.3M. The spending figure covers all memberships, classes and admissions, not only gyms.
West Baton Rouge Parish has 8 gyms on map listings as of September 2026. 3 of them (38%) are chain locations, against 28% across the U.S. Per 10,000 households, that is 7.3, 4% below the U.S. rate of 7.6.
Official counts don’t publish a figure for fitness and recreational sports centers in West Baton Rouge Parish, since they leave out counts under 3.
Between 2020 and 2025, the population of West Baton Rouge Parish grew 5.5%, faster than the U.S. (+3.1%). The Groundwork market score for gyms in West Baton Rouge Parish is 50 (upper middle), #929 of 1,792 scored counties and #3 of 41 scored counties in Louisiana.
How West Baton Rouge Parish compares
The same measures for Louisiana and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | West Baton Rouge Parish | Louisiana | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.3 | 8.2 | 7.6 |
| Spending per listing | $1M | $788K | $1.3M |
| Households per official establishment (all fitness and recreational sports centers) | n/a | 3,546 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | +3.9% | +5.8% |
| Population growth, 2020–2025 | +5.5% | −0.7% | +3.1% |
| Spending per household on memberships, classes and admissions | $734 | $646 | $983 |
| Median household income | $87,299 | $60,756 | $80,734 |
| Groundwork market score | 50 | 20 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/aAll fitness and recreational sports centers
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 83 chain locations
- Listings at the U.S. rate for this spending
- 6The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness and recreational sports centers in West Baton Rouge Parish, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.
Population and households in West Baton Rouge Parish
- Population, 2025 estimate
- 28,756+5.5% since 2020
- Households
- 10,974
- Median age
- 36.8
- Homes lived in by their owners
- 77%
- Vehicles per household
- 1.7
- Land area
- 192 sq. mi.
- People per square mile
- 145
- Median household income
- $87,299+33.5% vs. 2015–2019, before inflation
- Average household income
- $101,837
- Median home value
- $229,900
- Jobs located here
- 14,037
- Daytime population
- 29,192Residents who don’t work, plus everyone whose job is here
Looking at a specific site in West Baton Rouge Parish?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.
Or open the report at the center of West Baton Rouge Parish. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms across Louisiana
Every Louisiana market ranked →The highest-scoring counties in Louisiana for gyms, numbered among those based in Louisiana, with West Baton Rouge Parish marked.
Top counties in Louisiana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Ascension Parish, LA | 57 | 41 | 8.6 | $1.1M | +6.4% | #667 of 1,792 |
| 2Livingston Parish, LA | 55 | 38 | 7.1 | $990K | +8.5% | #744 of 1,792 |
| 3West Baton Rouge Parish, LA | 50 | 8 | 7.3 | $1M | +5.5% | #929 of 1,792 |
| 4Bossier Parish, LA | 46 | 36 | 7.1 | $956K | +2.5% | #1,066 of 1,792 |
| 5Beauregard Parish, LA | 45 | 7 | 5.1 | $1.3M | +0.2% | #1,086 of 1,792 |
| 6St. Charles Parish, LA | 43 | 12 | 6.4 | $1.2M | −3.7% | #1,154 of 1,792 |
| 7St. Tammany Parish, LA | 42 | 101 | 9.6 | $856K | +5.3% | #1,202 of 1,792 |
| 8Tangipahoa Parish, LA | 42 | 36 | 6.9 | $843K | +5.8% | #1,203 of 1,792 |
| 9Iberia Parish, LA | 36 | 14 | 5.2 | $1.1M | −4.6% | #1,344 of 1,792 |
| 10De Soto Parish, LA | 33 | 6 | 5.7 | $966K | +2.0% | #1,420 of 1,792 |
Other business types in West Baton Rouge Parish
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms are in West Baton Rouge Parish, LA?
Map listings as of September 2026 show 8 gyms in West Baton Rouge Parish. 3 of them (38%) are chain locations. The listings count gyms and fitness centers. No official count is published for fitness and recreational sports centers in West Baton Rouge Parish: counts under 3 are left out.
How much do households in West Baton Rouge Parish, LA spend on memberships, classes and admissions?
About $8.1M a year, or $734 per household. That is 25% below the U.S. average (an index of 75, where 100 is the U.S. average). Spread across the 8 gyms on map listings, it comes to $1M per gym. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade. It is estimated from the incomes of the 10,974 households in West Baton Rouge Parish and national spending patterns by income.
How does West Baton Rouge Parish, LA compare with the U.S. for gyms?
West Baton Rouge Parish has 7.3 gyms per 10,000 households, 4% below the U.S. rate of 7.6. Spending per gym is $1M, 23% below the U.S. figure of $1.3M. At the U.S. ratio of gyms to household spending, West Baton Rouge Parish would have about 6, against 8 on map listings.
How fast is West Baton Rouge Parish, LA growing?
Population estimates put West Baton Rouge Parish at 28,756 people in 2025, up 5.5% since 2020, faster than the U.S. (+3.1%). It has 10,974 households. Median household income in West Baton Rouge Parish is $87,299, 8% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. West Baton Rouge Parish scores 50 for gyms (upper middle), #929 of 1,792 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in West Baton Rouge Parish. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms · All 56 business types in West Baton Rouge Parish
Screening a site or an acquisition in West Baton Rouge Parish?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of West Baton Rouge Parish. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.