Beauty and personal care · County · Louisiana
Nail salons in West Baton Rouge Parish, LA
Competitor counts, household spending and official business counts for nail salons in West Baton Rouge Parish, LA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 37 out of 100: Lower middle
Ranked #1,006 of 1,328 scored counties
#6 of 32 scored counties in Louisiana
- Listings
- 7
- 3 chain locations (43%)
- Official establishments
- 7
- Businesses with payroll, 2023
- Household spending a year
- $10.1M
- On personal care products and services · $917 a household
- Spending per listing
- $1.4M
- 14% below the U.S.
- Listings per 10k households
- 6.4
- 7% above the U.S.
- Population, 2025
- 28,756
- +5.5% since 2020
See the nail salons around any address in West Baton Rouge Parish
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of West Baton Rouge Parish. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
West Baton Rouge Parish scores 37 (lower middle) on the Groundwork market score for nail salons, ranking #1,006 of 1,328 scored counties and #6 of 32 scored counties in Louisiana. That puts it in the bottom quarter of counties.
At $917 per household (9% below the U.S. average), households in West Baton Rouge Parish spend about $10.1M a year on personal care products and services. That is about $1.4M of household spending for each salon on map listings, 14% below the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
There are 7 nail salons on map listings in West Baton Rouge Parish as of September 2026. Chain locations make up 43% of them, against 27% across the U.S. That comes to 6.4 for every 10,000 households, 7% above the U.S. rate of 6.0.
Official counts show 7 businesses with payroll classed as nail salons in West Baton Rouge Parish in 2023. That is one for every 1,568 households, against one for every 3,754 across the U.S. Population estimates put the population change in West Baton Rouge Parish from 2020 to 2025 at +5.5%, faster than the U.S. (+3.1%).
How West Baton Rouge Parish compares
The same measures for Louisiana and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | West Baton Rouge Parish | Louisiana | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.4 | 7.7 | 6.0 |
| Spending per listing | $1.4M | $1.1M | $1.7M |
| Households per official establishment | 1,568 | 3,361 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +28.5% | +23.2% |
| Population growth, 2020–2025 | +5.5% | −0.7% | +3.1% |
| Spending per household on personal care products and services | $917 | $826 | $1,005 |
| Median household income | $87,299 | $60,756 | $80,734 |
| Groundwork market score | 37 | 7 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6 → 7
- Employees, 2023
- 20
- Annual payroll, 2023
- $399K
- One-person businesses, 2023
- 16Businesses with no payroll
- Map listings, September 2026
- 73 chain locations
- Listings at the U.S. rate for this spending
- 6The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in West Baton Rouge Parish, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in West Baton Rouge Parish
- Population, 2025 estimate
- 28,756+5.5% since 2020
- Households
- 10,974
- Median age
- 36.8
- Homes lived in by their owners
- 77%
- Vehicles per household
- 1.7
- Land area
- 192 sq. mi.
- People per square mile
- 145
- Median household income
- $87,299+33.5% vs. 2015–2019, before inflation
- Average household income
- $101,837
- Median home value
- $229,900
- Jobs located here
- 14,037
- Daytime population
- 29,192Residents who don’t work, plus everyone whose job is here
Looking at a specific site in West Baton Rouge Parish?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of West Baton Rouge Parish. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Louisiana
Every Louisiana market ranked →The highest-scoring counties in Louisiana for nail salons, numbered among those based in Louisiana, with West Baton Rouge Parish marked.
Top counties in Louisiana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lafourche Parish, LA | 50 | 11 | 2.9 | $2.9M | −2.0% | #688 of 1,328 |
| 2St. Charles Parish, LA | 48 | 7 | 3.8 | $2.5M | −3.7% | #746 of 1,328 |
| 3Tangipahoa Parish, LA | 39 | 31 | 6.0 | $1.3M | +5.8% | #969 of 1,328 |
| 4Lafayette Parish, LA | 39 | 105 | 10.4 | $831K | +6.5% | #978 of 1,328 |
| 5St. Martin Parish, LA | 37 | 8 | 4.1 | $1.9M | −1.0% | #1,000 of 1,328 |
| 6West Baton Rouge Parish, LA | 37 | 7 | 6.4 | $1.4M | +5.5% | #1,006 of 1,328 |
| 7Livingston Parish, LA | 36 | 40 | 7.5 | $1.2M | +8.5% | #1,033 of 1,328 |
| 8St. Tammany Parish, LA | 36 | 91 | 8.7 | $1.1M | +5.3% | #1,035 of 1,328 |
| 9Acadia Parish, LA | 35 | 8 | 3.6 | $2M | −0.8% | #1,038 of 1,328 |
| 10Terrebonne Parish, LA | 34 | 26 | 6.2 | $1.3M | −4.8% | #1,066 of 1,328 |
Other business types in West Baton Rouge Parish
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas51
- Hair salons63
- Barbershops58
- Nail salons37
- Spas and skin care78
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in West Baton Rouge Parish, LA?
As of September 2026, map listings count 7 nail salons in West Baton Rouge Parish. 3 of them (43%) are chain locations. The listings count nail salons. Official counts show 7 businesses with payroll classed as nail salons in 2023. Official counts also show 16 one-person businesses without payroll.
How much do households in West Baton Rouge Parish, LA spend on personal care products and services?
About $10.1M a year, or $917 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 7 nail salons on map listings, it comes to $1.4M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 10,974 households in West Baton Rouge Parish and national spending patterns by income.
How does West Baton Rouge Parish, LA compare with the U.S. for nail salons?
West Baton Rouge Parish has 6.4 nail salons per 10,000 households, 7% above the U.S. rate of 6.0. Spending per salon is $1.4M, 14% below the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, West Baton Rouge Parish would have about 6, against 7 on map listings. There is one business with payroll in the industry for every 1,568 households, against one for every 3,754 across the U.S.
How fast is West Baton Rouge Parish, LA growing?
Population estimates put West Baton Rouge Parish at 28,756 people in 2025, up 5.5% since 2020, faster than the U.S. (+3.1%). It has 10,974 households. Median household income in West Baton Rouge Parish is $87,299, 8% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. West Baton Rouge Parish scores 37 for nail salons (lower middle), #1,006 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in West Baton Rouge Parish. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in West Baton Rouge Parish
Screening a site or an acquisition in West Baton Rouge Parish?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of West Baton Rouge Parish. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.