Groundwork

Real estate · County · Louisiana

Real estate businesses in West Baton Rouge Parish, LA

The real estate businesses in West Baton Rouge Parish, LA, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 85 out of 100: High

Ranked #5 of 2,229 scored counties
#1 of 45 scored counties in Louisiana

Listings
7
2 chain locations (29%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$167.8M
On rent and homeowner costs · $15,287 a household
Housing spending per listing (U.S. = 100)
553
5.5 times the U.S.
Listings per 10k households
6.4
83% below the U.S.
Population, 2025
28,756
+5.5% since 2020

See the real estate businesses around any address in West Baton Rouge Parish

The site report maps the real estate businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of West Baton Rouge Parish. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

For real estate businesses, West Baton Rouge Parish has a Groundwork market score of 85 (high): #5 of 2,229 scored counties and #1 of 45 scored counties in Louisiana. That puts it in the top 10% of counties for real estate businesses.

At $15,287 per household (8% below the U.S. average), households in West Baton Rouge Parish spend about $167.8M a year on rent and homeowner costs. Housing spending per office is 5.5 times the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in.

West Baton Rouge Parish has 7 real estate businesses on map listings as of September 2026. Of those, 2 are chain locations, or 29%, against 6% across the U.S. That is 6.4 per 10,000 households, 83% below the U.S. rate of 38.5.

Official counts don’t publish a figure for real estate agents, property managers, mortgage lenders and inspectors in West Baton Rouge Parish, since they leave out counts under 3. Population estimates show West Baton Rouge Parish grew 5.5% from 2020 to 2025, faster than the U.S. (+3.1%).

How West Baton Rouge Parish compares

The same measures for Louisiana and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.

Real estate in West Baton Rouge Parish, LA compared with Louisiana and the U.S.
MeasureWest Baton Rouge ParishLouisianaU.S.
Listings per 10k households6.429.638.5
Housing spending per listing (U.S. = 100)553111100
Households per official establishmentn/a656414
Official establishment growth, 2019–2023n/a+14.2%+15.8%
Population growth, 2020–2025+5.5%−0.7%+3.1%
Spending per household on rent and homeowner costs$15,287$14,200$16,661
Median household income$87,299$60,756$80,734
Groundwork market score8546

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
106Businesses with no payroll
Map listings, September 2026
72 chain locations
Listings at the U.S. rate for this spending
39The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in West Baton Rouge Parish, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in West Baton Rouge Parish

Population, 2025 estimate
28,756+5.5% since 2020
Households
10,974
Median age
36.8
Homes lived in by their owners
77%
Vehicles per household
1.7
Land area
192 sq. mi.
People per square mile
145
Median household income
$87,299+33.5% vs. 2015–2019, before inflation
Average household income
$101,837
Median home value
$229,900
Jobs located here
14,037
Daytime population
29,192Residents who don’t work, plus everyone whose job is here

Looking at a specific site in West Baton Rouge Parish?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate businesses on map listings by name and distance.

Or open the report at the center of West Baton Rouge Parish. Signed out, you see a blurred preview; on an account, each report is one action.

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Real estate across Louisiana

Every Louisiana market ranked →

The highest-scoring counties in Louisiana for real estate businesses, numbered among those based in Louisiana, with West Baton Rouge Parish marked.

Top counties in Louisiana

Counties in Louisiana ranked for real estate businesses by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1West Baton Rouge Parish, LA8576.4553+5.5%#5 of 2,229
2Vermilion Parish, LA72146.4488+1.3%#153 of 2,229
3St. Martin Parish, LA69105.1617−1.0%#220 of 2,229
4St. Bernard Parish, LA692515.4208+4.1%#240 of 2,229
5Lafourche Parish, LA674110.9303−2.0%#291 of 2,229
6Grant Parish, LA6656.7483−0.3%#322 of 2,229
7Washington Parish, LA64158.5345−0.9%#391 of 2,229
8Livingston Parish, LA6411822.0157+8.5%#423 of 2,229
9De Soto Parish, LA631110.5293+2.0%#435 of 2,229
10Plaquemines Parish, LA62911.0328−5.3%#478 of 2,229

Other business types in West Baton Rouge Parish

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many real estate businesses are in West Baton Rouge Parish, LA?

Map listings as of September 2026 show 7 real estate businesses in West Baton Rouge Parish. 2 of them (29%) are chain locations. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. No official count is published for real estate agents, property managers, mortgage lenders and inspectors in West Baton Rouge Parish: counts under 3 are left out. Official counts list 106 one-person businesses without payroll.

How much do households in West Baton Rouge Parish, LA spend on rent and homeowner costs?

About $167.8M a year, or $15,287 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). For the 7 real estate businesses on map listings, housing spending per office is 5.5 times the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in. It is estimated from the incomes of the 10,974 households in West Baton Rouge Parish and national spending patterns by income.

How does West Baton Rouge Parish, LA compare with the U.S. for real estate businesses?

West Baton Rouge Parish has 6.4 real estate businesses per 10,000 households, 83% below the U.S. rate of 38.5. The index of housing spending per office is 553, where 100 is the U.S. At the U.S. ratio of real estate businesses to household spending, West Baton Rouge Parish would have about 39, against 7 on map listings.

How fast is West Baton Rouge Parish, LA growing?

Population estimates put West Baton Rouge Parish at 28,756 people in 2025, up 5.5% since 2020, faster than the U.S. (+3.1%). It has 10,974 households. Median household income in West Baton Rouge Parish is $87,299, 8% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.5%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. West Baton Rouge Parish scores 85 for real estate businesses (high), #5 of 2,229 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in West Baton Rouge Parish. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for real estate businesses · All 56 business types in West Baton Rouge Parish

Screening a site or an acquisition in West Baton Rouge Parish?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of West Baton Rouge Parish. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.