Beauty and personal care · County · Louisiana
Spas and skin care studios in West Baton Rouge Parish, LA
Competitor counts, household spending and official business counts for spas and skin care studios in West Baton Rouge Parish, LA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 78 out of 100: High
Ranked #86 of 1,769 scored counties
#1 of 39 scored counties in Louisiana
- Listings
- 5
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $10.1M
- On personal care products and services · $917 a household
- Spending per listing
- $2M
- 2.3 times the U.S.
- Listings per 10k households
- 4.6
- 60% below the U.S.
- Population, 2025
- 28,756
- +5.5% since 2020
See the spas and skin care studios around any address in West Baton Rouge Parish
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of West Baton Rouge Parish. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
West Baton Rouge Parish scores 78 (high) on the Groundwork market score for spas and skin care studios, ranking #86 of 1,769 scored counties and #1 of 39 scored counties in Louisiana. That puts it in the top 10% of counties for spas and skin care studios.
Map listings as of September 2026 show 5 spas and skin care studios in West Baton Rouge Parish. None of them are chain locations, against 10% across the U.S. Per 10,000 households, that is 4.6, 60% below the U.S. rate of 11.5.
Households in West Baton Rouge Parish spend about $10.1M a year on personal care products and services, or $917 per household, 9% below the U.S. average. That works out to $2M per studio, 2.3 times the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
There is no official count of businesses with payroll classed as other personal care services in West Baton Rouge Parish: counts under 3 aren’t published. Population estimates show West Baton Rouge Parish grew 5.5% from 2020 to 2025, faster than the U.S. (+3.1%).
How West Baton Rouge Parish compares
The same measures for Louisiana and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | West Baton Rouge Parish | Louisiana | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.6 | 10.1 | 11.5 |
| Spending per listing | $2M | $814K | $876K |
| Households per official establishment | n/a | 6,836 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +30.7% | +29.8% |
| Population growth, 2020–2025 | +5.5% | −0.7% | +3.1% |
| Spending per household on personal care products and services | $917 | $826 | $1,005 |
| Median household income | $87,299 | $60,756 | $80,734 |
| Groundwork market score | 78 | 34 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 50 chain locations
- Listings at the U.S. rate for this spending
- 12The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as other personal care services in West Baton Rouge Parish, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in West Baton Rouge Parish
- Population, 2025 estimate
- 28,756+5.5% since 2020
- Households
- 10,974
- Median age
- 36.8
- Homes lived in by their owners
- 77%
- Vehicles per household
- 1.7
- Land area
- 192 sq. mi.
- People per square mile
- 145
- Median household income
- $87,299+33.5% vs. 2015–2019, before inflation
- Average household income
- $101,837
- Median home value
- $229,900
- Jobs located here
- 14,037
- Daytime population
- 29,192Residents who don’t work, plus everyone whose job is here
Looking at a specific site in West Baton Rouge Parish?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of West Baton Rouge Parish. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Louisiana
Every Louisiana market ranked →The highest-scoring counties in Louisiana for spas and skin care studios, numbered among those based in Louisiana, with West Baton Rouge Parish marked.
Top counties in Louisiana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1West Baton Rouge Parish, LA | 78 | 5 | 4.6 | $2M | +5.5% | #86 of 1,769 |
| 2Livingston Parish, LA | 74 | 37 | 6.9 | $1.3M | +8.5% | #147 of 1,769 |
| 3Ascension Parish, LA | 64 | 40 | 8.4 | $1.2M | +6.4% | #397 of 1,769 |
| 4St. Charles Parish, LA | 62 | 7 | 3.8 | $2.5M | −3.7% | #435 of 1,769 |
| 5Beauregard Parish, LA | 59 | 6 | 4.4 | $1.9M | +0.2% | #539 of 1,769 |
| 6Tangipahoa Parish, LA | 58 | 42 | 8.1 | $982K | +5.8% | #591 of 1,769 |
| 7St. Martin Parish, LA | 53 | 8 | 4.1 | $1.9M | −1.0% | #755 of 1,769 |
| 8Plaquemines Parish, LA | 53 | 5 | 6.1 | $1.5M | −5.3% | #757 of 1,769 |
| 9Vermilion Parish, LA | 51 | 11 | 5.0 | $1.5M | +1.3% | #829 of 1,769 |
| 10St. John the Baptist Parish, LA | 47 | 7 | 4.6 | $1.8M | −5.9% | #976 of 1,769 |
Other business types in West Baton Rouge Parish
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas51
- Hair salons63
- Barbershops58
- Nail salons37
- Spas and skin care78
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in West Baton Rouge Parish, LA?
There are 5 spas and skin care studios on map listings in West Baton Rouge Parish as of September 2026. None of them are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. No official count is published for other personal care services in West Baton Rouge Parish: counts under 3 are left out.
How much do households in West Baton Rouge Parish, LA spend on personal care products and services?
About $10.1M a year, or $917 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 5 spas and skin care studios on map listings, it comes to $2M per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 10,974 households in West Baton Rouge Parish and national spending patterns by income.
How does West Baton Rouge Parish, LA compare with the U.S. for spas and skin care studios?
West Baton Rouge Parish has 4.6 spas and skin care studios per 10,000 households, 60% below the U.S. rate of 11.5. Spending per studio is $2M, 2.3 times the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, West Baton Rouge Parish would have about 12, against 5 on map listings.
How fast is West Baton Rouge Parish, LA growing?
Population estimates put West Baton Rouge Parish at 28,756 people in 2025, up 5.5% since 2020, faster than the U.S. (+3.1%). It has 10,974 households. Median household income in West Baton Rouge Parish is $87,299, 8% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. West Baton Rouge Parish scores 78 for spas and skin care studios (high), #86 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in West Baton Rouge Parish. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in West Baton Rouge Parish
Screening a site or an acquisition in West Baton Rouge Parish?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of West Baton Rouge Parish. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.